Browsing by Author Misçi Kip, Sema

Showing results 1 to 13 of 13
Issue DateTitleAuthor(s)
2014Brand Communication Through Digital Influencers: Leveraging Blogger EngagementUzunoglu, Ebru ; Kip, Sema Misci 
2014Building Relationships Through Websites: a Content Analysis of Turkish Environmental Non-Profit Organizations' (npo) WebsitesUzunoglu, Ebru ; Kip, Sema Misci 
2021Changing Attitudes With an International Event: a Semantic Network Analysis of University Students' Attitudes Towards Refugee Children Through Dialogue WeekEvci, Serra 
2022Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora BrandÖztürk, Burcu; Kip, Sema 
2021Evaluation of Adolescents' Ethical Perceptions on Native Advertising in TurkeyKip, Sema Misci ; Aksoy, Zeynep 
2020Exploring Native Advertising in Turkey: Insights From Digital Immigrants and Digital NativesMisci Kip, Sema ; Umul Unsal, Pinar 
2025From Tactical To Strategic Sustainability Communication: a Qualitative Study on Corporations in TürkiyeAksoy, Zeynep ; Kip, Sema Misci 
2022How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From TurkeyTunçer, Ali Rıza
2024The Impact of Marketing Communication Tools for Skin Care Products on Jordanian AdolescentsHamdan, Rahaf
2008Knowledge Management in the Field of Advertising: How Advertising and Media Agencies Manage Knowledge?Misci, Sema ; Uzunoglu, Ebru 
2020Native Advertising Credibility Perceptions and Ethical Attitudes: an Exploratory Study Among Adolescents in the United States, Turkey and IsraelZimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci ; Lahav, Tamar
2021Shared Meaning at the Intersection of Npo Reputation and Trust: a Personification PerspectiveTurkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema 
2020Use of Fear Appeal in Work Safety Messages: an Experimental StudyTurkel, Selin ; Kip, Sema Misci ; Yasdıman, Feyza Elif