Issue Date | Title | Author(s) |
2014 | Brand Communication Through Digital Influencers: Leveraging Blogger Engagement | Uzunoglu, Ebru ; Kip, Sema Misci |
2014 | Building Relationships Through Websites: a Content Analysis of Turkish Environmental Non-Profit Organizations' (npo) Websites | Uzunoglu, Ebru ; Kip, Sema Misci |
2021 | Changing Attitudes With an International Event: a Semantic Network Analysis of University Students' Attitudes Towards Refugee Children Through Dialogue Week | Evci, Serra |
2022 | Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand | Öztürk, Burcu; Kip, Sema |
2021 | Evaluation of Adolescents' Ethical Perceptions on Native Advertising in Turkey | Kip, Sema Misci ; Aksoy, Zeynep |
2020 | Exploring Native Advertising in Turkey: Insights From Digital Immigrants and Digital Natives | Misci Kip, Sema ; Umul Unsal, Pinar |
2025 | From Tactical To Strategic Sustainability Communication: a Qualitative Study on Corporations in Türkiye | Aksoy, Zeynep ; Kip, Sema Misci |
2022 | How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey | Tunçer, Ali Rıza |
2024 | The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents | Hamdan, Rahaf |
2008 | Knowledge Management in the Field of Advertising: How Advertising and Media Agencies Manage Knowledge? | Misci, Sema ; Uzunoglu, Ebru |
2020 | Native Advertising Credibility Perceptions and Ethical Attitudes: an Exploratory Study Among Adolescents in the United States, Turkey and Israel | Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci ; Lahav, Tamar |
2021 | Shared Meaning at the Intersection of Npo Reputation and Trust: a Personification Perspective | Turkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema |
2020 | Use of Fear Appeal in Work Safety Messages: an Experimental Study | Turkel, Selin ; Kip, Sema Misci ; Yasdıman, Feyza Elif |