Yildirim, Cansu
Loading...
Profile URL
Name Variants
Yıldırım, Cansu
Job Title
Email Address
cansu.yildirim@ieu.edu.tr
Main Affiliation
03.05. Logistics Management
Status
Former Staff
Website
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
Documents
11
Citations
113
h-index
5
Documents
6
Citations
84
Scholarly Output
8
Articles
5
Views / Downloads
0/0
Supervised MSc Theses
0
Supervised PhD Theses
1
WoS Citation Count
84
Scopus Citation Count
112
WoS h-index
4
Scopus h-index
5
Patents
0
Projects
0
WoS Citations per Publication
10.50
Scopus Citations per Publication
14.00
Open Access Source
3
Supervised Theses
1
| Journal | Count |
|---|
Current Page: 1 / NaN
Scopus Quartile Distribution
Competency Cloud
7 results
Scholarly Output Search Results
Now showing 1 - 7 of 7
Doctoral Thesis Service Supply Chain Approach for Service Failure and Recovery(İzmir Ekonomi Üniversitesi, 2015) Yıldırım, Cansu; Atabay, Gülem; Oflaç, BengüBu çalışmanın temel amacı hizmet hataları ve hataların telafilerini gerçekleştiren tarafların genel müşteri memnuniyetleri ve müşterilerin yeniden satın alma niyetleri üzerindeki etkisini araştırmaktır. Turizm hizmet tedarik zinciri çalışmanın, düzenlendiği çevre olarak seçilmiştir çünkü bu alanda hizmet hataları hem kaçınılmaz hem de sıkça karşılaşılan durumlardır. Hizmet hataları, eğer düzeltilmezlerse, müşteri memnuniyetsizliği, negatif ağızdan ağza pazarlama ve müşteri sadakatinin azalması gibi kârın düşmesine neden olan negatif sonuçlar doğurabilir. Bu bağlamda, etkili hizmet telafileri bu gibi olumsuz sonuçları tersine çevirmenin bir yolu olduğundan, hem akademisyenler hem de uygulayıcılar için önemli bir odak noktası haline gelmiştir. Ayrıca, önceki deneyimler, beklenti oluşumunu sağlayarak müşteri memnuniyeti ve yeniden satın alma niyetleri gibi müşteri tepkilerini etkileyebilirler. Bu çalışma hizmet hataları, önceki iyi deneyimler ve hizmet telafileri gibi dinamiklerin genel müşteri memnuniyetleri ve yeniden satın alma niyetlerine etkilerini senaryo bazlı deneyler ile göstermektedir. Sonuçlar bir şirket ile önceki iyi deneyimlerin varlığının, hizmet hataları oluşması durumda tampon işlevi görmediğini ve tedarik zincirinin tarafları için pozitif sonuçları garantilemediğini göstermektedir. Ayrıca sonuçlar, bahsi geçen durumun kritik bir olay olması halinde, müşterilerin hizmet hatasının sorumluları arasındaki farkı algıladığını göstermektedir. Hatayı yapan taraf için müşterilerin genel memnuniyet düzeyi ve yeniden satın alma niyeti azalmaktadır. Benzer şekilde, telafiyi yapan taraf için müşterilerin genel memnuniyet düzeyi ve yeniden satın alma niyeti yükselmektedir. Ek olarak, hizmet hatası ve hatanın telafisi arasında, seyahat acentelerinin genel müşteri memnuniyeti ve müşterilerin yeniden satın alma niyetleri üzerine bir etkileşim gözlenmiştir.Article Citation - WoS: 10Citation - Scopus: 14Motivations Behind Acquiring Tattoos and Feelings of Regret: Highlights From an Eastern Mediterranean Context(Wiley, 2014) Ati̇k, Deniz; Yildirim, CansuTattoos have been a part of everyday life through the ages in diverse cultures. Its beginnings can be traced to the Mediterranean. Despite often being considered as a deviant act, the popularity of tattoos has increased during the last decades. Accordingly, investigating the motivations behind acquiring tattoos has become relevant in diverse academic fields, especially in the West. However, in parallel to the increase in tattoo consumption, the feelings of regret have also increased, which have been studied less in previous literature. Considering this research lack, through a qualitative inquiry with tattoo makers and consumers, this study sheds further light on both the motivations of acquiring tattoos, which mostly concentrate on the desire for self-expression, and the reasons for regret, which can mainly be categorized as social and physical. Our results contribute to previous research, especially by expanding the discussion regarding the tattoo modifications and showing the cultural differences regarding the perceptions of tattoos in an Eastern Mediterranean context. Copyright (C) 2014 John Wiley & Sons, Ltd.Article Citation - WoS: 31Citation - Scopus: 41I Love To Hate You: Loyalty for Disliked Brands and the Role of Nostalgia(Palgrave Macmillan Ltd, 2015) Demirbağ Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; Aktan, DamlaBrand loyalty has been a popular research area for the previous decades, and concepts such as satisfaction, trust, repurchase behavior and positive brand image have been associated with brand loyalty as antecedents of the concept. This study investigates how much satisfaction actively is required for the development of brand loyalty, focusing on the cases in which loyalty is retained in spite of being disliked. This qualitative study employs 14 semi-structured interviews and for the first time in the literature reveals that nostalgia may play an important role in maintaining an otherwise failed brand relationship, among other factors previously noted.Article Citation - WoS: 23Citation - Scopus: 26Establishing an Energy Security Framework for a Fast-Growing Economy: Industry Perspectives From Turkey(Elsevier, 2017) Biresselioglu, Mehmet Efe; Yildirim, Cansu; Demir, Muhittin Hakan; Tokcaer, SinemEnergy security is currently one of the priorities in governmental agendas, particularly for fast-growing economies such as Turkey. These economies which typically depend on energy-intense industrial production require a consistent, reliable supply of energy to support their economic development, especially the ones with limited indigenous energy resources. As the Industrial sector plays a major role in energy demand, the successful implementation of energy security strategy also depends on the cooperation of intensive energy consuming industrial companies. Therefore, this paper investigates the interrelationship between Turkish industry's perspective and government's energy security strategy papers, providing a case with the potential to enlighten the process. It also aims to gain insight into the industry sector's view of the energy security in this context, through a qualitative inquiry. An analysis of resulting concepts, and the interaction and interrelation among these enable the development of a Turkish energy security framework based on the views of industrial sector. In addition, a set of policy recommendations are developed following this framework. This study also identifies possible areas of discrepancies between industry and government perceptions, and thus, potentially promoting levels of interaction and understanding between the two key parties. (C) 2017 Elsevier Ltd. All rights reserved.Book Part The Development of Servitization Concept in the Era of Industry 4.0 Through SCM Perspective(IGI Global, 2021) Tabaklar, T.; Yildirim, C.The transition from goods-dominant logic to service-dominant logic has captured the attention of industries for decades now. Servitization is one of the concepts that enable organizations to make this transition by providing services along with their products and has become an important competitive strategy for organizations to survive in their ecosystems. Thus, in this chapter, the objective is to increase the understanding of servitization concept in the era of Industry 4.0 from supply chain management perspective. The content analysis methodology is used to examine articles that bring together servitization and supply chain management and to find out where servitization stands with regards to Industry 4.0 applications. The findings show Industry 4.0 applications during servitization operations are yet to develop, and accordingly, the chapter concludes with further research directions in relations to servitization and Industry 4.0 applications in the frame of supply chain management. © 2021, IGI Global.Article Citation - WoS: 16Citation - Scopus: 22The Doer Effect of Failure and Recovery in Multi-Agent Cases: Service Supply Chain Perspective(Emerald Group Publishing Ltd, 2018) Yildirim, Cansu; Oflac, Bengu Sevil; Yurt, OznurPurpose The purpose of this paper is to explore the doer effect of service failure (SF), good prior experience (GPE) and recovery on overall customer satisfaction and repurchase intentions for multi-agents in tourism service supply chain (TSSC). It specifically focuses on internal and external failure and recovery. Design/methodology/approach The study employs a 2x2x3 between-subjects experimental design with 12 diverse scenarios. It aims to examine the main effects of GPE and the interaction effects of SF and recovery on overall customer satisfaction and repurchase intentions. Findings The main findings show that consumers do not show favorable behavioral outcomes when they have GPE with an affiliated party. Results of the experiments demonstrate that for hotels, there is no interaction effect between failure and recovery regarding overall customer satisfaction and repurchase intentions; however, for travel agencies, an interaction effect has been found. This indicates that an internal failure (by travel agency) should be recovered internally to increase the behavioral outcomes for travel agency. However, if there is an external failure (by hotel) then the essential thing is providing a recovery. Originality/value Although the service literature covers failure and recovery in diverse contexts, these concepts are rarely studied from a multi-agent perspective in the service supply chain literature. In such a chain, a failure by a different party may remain unresolved, and this may create a positive effect on another party, if they provide recovery for the failure. This means that the doer of the failure and/or recovery (the party responsible from the failure and/or recovery) may have an impact on behavioral outcomes. However, previous literature has neglected to focus on the important issue of which entity/party performs the failure and/or recovery, and the effect on behavioral outcomes. By focusing on a principal-agent relationship in a TSSC, the study aims to address this research gap.Article Citation - WoS: 4Citation - Scopus: 3Exploring Integrated Solutions in the Supply Chain Context: a Dyadic Perspective in an Emerging Economy Setting(Taylor & Francis Ltd, 2022) Yurt, Oznur; Yildirim, CansuProvision of integrated solutions is a relational process in which suppliers address buyers' unique requirements through the integration of physical goods, services and knowledge. Although the integrated solutions in the supply chain context require both parties' involvement to the process, the concept is not yet fully understood from the dual perspectives of buyers and suppliers. This study explores integrated solutions process in the supply chain context from a dyadic perspective, in an emerging economy setting. The chosen setting is particularly important, due to the possibility of market dynamics affecting the process of integrated solutions. We adopt a perspective of dyadic relationship between buyers and suppliers in supply chains and use multiple case study research design to analyse relations between leading manufacturing companies and their suppliers in the consumer durables industry. Findings reveal a need for a new viewpoint based on a cyclical solutions process. Findings also show suppliers' limited awareness on integrated solutions, despite their full involvement in the integrated solutions creation process. Thus, one of the critical findings is the integration solutions process starts with the need recognition of the buyer. We develop a framework detailing the capabilities and tools needed for each stage of the integrated solutions process. Additionally, we propose a new definition for integrated solutions in the supply chain context, from a dyadic perspective in an emerging economy setting. To the best of our knowledge, this is the first study that explores the concept in the supply chain context reflecting a dyadic perspective of buyers and their multiple suppliers in an emerging economy context.
