Özgün, Aras
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Ozgun, Aras
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Email Address
aras.ozgun@ieu.edu.tr
Main Affiliation
04.01. Cinema and Digital Media
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Current Staff
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Sustainable Development Goals
5
GENDER EQUALITY
1
Research Products
9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
2
Research Products
13
CLIMATE ACTION
0
Research Products
8
DECENT WORK AND ECONOMIC GROWTH
1
Research Products
14
LIFE BELOW WATER
0
Research Products
17
PARTNERSHIPS FOR THE GOALS
0
Research Products
1
NO POVERTY
3
Research Products
2
ZERO HUNGER
0
Research Products
4
QUALITY EDUCATION
1
Research Products
11
SUSTAINABLE CITIES AND COMMUNITIES
0
Research Products
16
PEACE, JUSTICE AND STRONG INSTITUTIONS
1
Research Products
3
GOOD HEALTH AND WELL-BEING
0
Research Products
6
CLEAN WATER AND SANITATION
0
Research Products
12
RESPONSIBLE CONSUMPTION AND PRODUCTION
0
Research Products
10
REDUCED INEQUALITIES
1
Research Products
15
LIFE ON LAND
0
Research Products
7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
Documents
14
Citations
106
h-index
6
Documents
14
Citations
71
Scholarly Output
12
Articles
10
Views / Downloads
1/0
Supervised MSc Theses
0
Supervised PhD Theses
0
WoS Citation Count
55
Scopus Citation Count
62
WoS h-index
4
Scopus h-index
4
Patents
0
Projects
0
WoS Citations per Publication
4.58
Scopus Citations per Publication
5.17
Open Access Source
6
Supervised Theses
0
| Journal | Count |
|---|---|
| Kültür ve İletişim | 2 |
| Consumptıon Markets & Culture | 1 |
| Cool Istanbul: Urban Enclosures and Resistances | 1 |
| European Journal of Marketıng | 1 |
| Global Business Review | 1 |
Current Page: 1 / 3
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12 results
Scholarly Output Search Results
Now showing 1 - 10 of 12
Article Citation - WoS: 11Marketization and Foucault(Sage Publications Ltd, 2017) Ozgun, Aras; Dholakia, Nikhilesh; Ati̇k, DenizIn the business disciplines such as marketing, when the occasional critical perspectives explore the concept of marketization, it is usually in the spirit of exploring a form of 'excess': too much commodification and overreach of marketing methods. This article takes the concept of 'marketization' into deeper theoretical territory, exploring in detail how the ideas of the influential social theorist Michel Foucault have shaped the contemporary concepts and realities of neoliberalism and marketization. The article also makes connections to marketing theory and practices, and indicates how these could evolve to keep marketization corralled and part of a large and varied mix of consumption practices.Article Citation - WoS: 22Citation - Scopus: 30The Unwitting Corruption of Broadening of Marketing Into Neoliberalism: a Beast Unleashed?(Emerald Group Publishing Ltd, 2021) Dholakia, Nikhilesh; Ozgun, Aras; Ati̇k, DenizPurpose This paper aims to uncover links, overlaps and influence flows across two seemingly unrelated historical processes - the broadening of the marketing concept and the rapid rise of neoliberal ideology, and associated economic and social policies. Design/methodology/approach Historical examination of the pivotal points in marketing thought, especially since 1960s and 1970s, is juxtaposed with the historical rise of neoliberalism to uncover linkages between marketing and neoliberalism, with a particular reference to Foucault's analysis of the neoliberal transgression of classical liberalism. Findings While noble intentions were behind the broadening of the concept of marketing, the implicit assumptions reinforced neoliberal ideology and policies that led to rapid rise in inequality and to disastrous financial and economic crises. Research limitations/implications This study, relying on extensive interdisciplinary theorizing, could benefit from empirical and practical extensions. Practical implications Globally pervasive marketing practices - based on the broadening of the marketing concept - have become imbricated in contemporary spiraling crises. To escape such spirals, radical rethinking of marketing theories and practices is required. Social implications To reorient away from serving only the interests of centralized capital and to serve the needs of people the world over, marketing thought and practice need to reorient to innovative ideas that transcend the broadened and generic marketing concepts. Originality/value The paper develops the linkages between marketing theory and practices since the late 1960s and the neoliberal ideology politics and policies, with roots in the 1920s, that rose to prominence in the 1970s. A key contribution is an exploration of, in a marketing context, Foucault's analysis of the neoliberal eclipsing of classical liberalism.Article Süreğen Medyaplatformları:izleyici Etkinliğinin Dönüşümü Vetoplumsal Etkileri(2021) Özgün, Aras; Treske, AndreasSüreğen medya platformları, günümüzde anlatısal metinler için televizyon ve sinemayı ikame edecek yeni bir dolaşım/dağıtım biçimi olarak ortaya çıkıyor. Fakat bu dolaşım biçimine has izleme etkinliğinin zamansal ve mekânsal koşulları ve ön plana çıkardığı anlatısal aygıtlar, onu geçmişteki sinema ve televizyon izleyiciliğinden farklı şekilde yapılandırıyor. Süreğen medya platformları, taşınabilir medya teknolojilerinin de yardımıyla, izleyici etkinliğini zamansal ve mekânsal kısıtlarından kurtarıp sürekli, her yerde ve her zaman ulaşılabilir hale getiriyor. Bu pratik, sadece sinema ve televizyon izleyiciliğinin kurucu niteliği olan kamusallığın uzağında, yalıtılmış, sterilize bir iletişim tecrübesi yaratmakla kalmıyor; ilk bakışta kişisel ve kişiye özel gibi görünen bu yeni iletişim süreci esasında algoritmik süreçler aracılığıyla düzenlenerek platform kapitalizminin kontrol aygıtlarından birine dönüşüyor. Bu yazıda amacımız süreğen medya platformlarının dayattığı bu yeni izleyici etkinliğinin içinde kurulduğu koşulları kuramsal düzeyde analiz etmek ve bu koşulların kamusal yaşama etkisini sorgulamaya girişmek.Article Streaming Media Platforms: Social Implications of the Transformation of Audience Activity(Ankara Univ, Fac Communication, 2021) Ozgun, Aras; Treske, AndreasStreaming media platforms are increasingly replacing cinema and television as the dominant means of narrative-content distribution, yet viewing media on these platforms differs in important ways from cinema and television spectatorship, both through the narrative and interactive possibilities they allow, but also through the temporal and spatial conditions they impose on audiences. With the help of the mobile media technologies they are delivered through, streaming media platforms free audiences from the temporal and spatial limitations of cinema and television and offer a continuous yet isolated viewing experience. Algorithmically regulated and customized program flow and the accompanying illusion of interactivity create a privatized viewing experience which contrasts with the publicness and collectiveness of that of cinema and television. In this article, we discuss the novel conditions imposed on viewers by streaming media platforms at a conceptual and theoretical level and interrogate their impact on public life.Article Citation - WoS: 9Citation - Scopus: 12Disenchantment With Market Society: Alternative Life Experiences(Wiley, 2020) Ati̇k, Deniz; Firat, A. Fuat; Ozgun, Aras; Uzunoglu, EbruConsumption practices that are environmentally and socially more conscious have been studied previously; however, consumers who entirely reject market society and the ideologies associated with it in search for alternatives have received little attention. The participants in this study have had the means to enjoy all of the privileges of market society, yet chose to drop out of their well-paid corporate positions in search of more meaningful lives. A framework to understand their motivations for this choice, the alternatives they present, and the challenges they face is developed through a qualitative inquiry using in-depth interviews, secondary data sources and observation. To these individuals, living in market society represents an eventually dreaded path leading to a vast emptiness, contrarily their departure appears to be a decision of choosing life. In their alternative lives, they find meaning in sharing with and helping others, also through an existence with, not against nature. Choosing to have only occasional marketplace interactions, they exhibit a willingness to exist within and navigate multiple organizations of life, even if preference for the one experimented with is strong. The practices of such members of society show potentials for greater change to alleviate the shortcomings of a solely market-driven way of life.Article Citation - WoS: 4On Streaming-Media Platforms, Their Audiences, and Public Life(Routledge Journals, Taylor & Francis Ltd, 2021) Ozgun, Aras; Treske, AndreasOver the past decade, streaming-media platforms have emerged as new and natively digital forms of content delivery. For the audience, streaming-media platforms appear as the new way of watching TV or a new kind of film distribution at the outset. Yet they radically transform the spatial and temporal settings of audience activity, introducing an algorithmically modulated logic of programming that we provisionally call microcasting and changing the way we relate to entertainment content in general. This essay critically evaluates how streaming-media platforms restructure the temporal, spatial, and relational dynamics of audience activity and strip off its collective essence. It discusses this new technological form's actual and potential effects on public life by referring to certain foundational concepts from television, audience, and film studies.Article Citation - WoS: 2Citation - Scopus: 6Post-Pandemic Futures: Balancing Technological Optimism With Sociocultural Fairness(Sage Publications Ltd, 2023) Ati̇k, Deniz; Dholakia, Nikhilesh; Özgün, ArasThe COVID-19 pandemic has profoundly affected the geopolitical and sociocultural global systems. Despite massive setbacks, technological advancement has been a driving socio-economic force during the pandemic. In this study, we examine the future prospects associated with politico-cultural, socio-communal and techno-economic trends through a review of both scholarly literature and news sources. We aim to contribute to the current debates by offering a conceptual analysis that identifies the techno-economic trends as moving in ameliorative directions while the socio-political-cultural trends are moving in harmful directions, in terms of social justice and equitable development. The positive effects of technology over the lives of workers and consumers have become tangible particularly in the fields of communications and biotechnology, yet technological developments also enable large scale dissemination of misinformation and generate isolation and inequity. Public policymakers and private entities must boost their efforts for accelerating the positive changes that technologies can bring forth, and curbing their negative effects, in order to alleviate poverty and reduce inequity-worsening tendencies unleashed by the pandemic.Article Club Med Foça: the Transformation of Leisure Culture in Turkey(2020) Şavk, Serkan; Özgün, ArasIn this paper, we trace the transformation of leisure culture and emergence of tourism as a form of life-style consumption in Turkey by analyzing the representation of Club Med Foça, in Turkish media between 1967 and 2005, during the Club’s active period in which it served as a catalyst for such cultural transformation. We deploy Critical Discourse Analysis as a methodological framework for this purpose, and examine a variety of historical resources including popular magazines, news pieces, feature films, postcards, official documents and a photo-romance series for analyzing the representational contexts involving Club Med Foça. Our analysis shows that leisure culture and life-style consumption in Turkey has emerged between the tension of national identity and westernization, yet, at a later stage of the country’s modernization process, the main axis of tension shifted from an ambivalent relation of Turkish national identity with its western other to an ambivalent relation between the social classes in Turkey.Note Citation - Scopus: 4Steven Soderbergh, Contagion (2011)(University of Rhode Island, 2020) Ozgun, A.Article Citation - WoS: 6Citation - Scopus: 8The Miasma of Misinformation: a Social Analysis of Media, Markets, and Manipulation(Routledge Journals, Taylor & Francis Ltd, 2023) Dholakia, Nikhilesh; Ozgun, Aras; Ati̇k, DenizThe miasma of misinformation has become globally pervasive, infecting millions of people with false beliefs and conspiracies. This conceptual study examines the role of media in the creation, sustenance, and propagation of misinformation, by looking into the economic structuring of media industries. Traditionally, media relied on the dual product model that rendered their function of informing the public a secondary concern, as their profitability depended on expanding their viewership. Pervasiveness of misinformation in the contemporary media landscape is aided by the emerging triple product model as the economic logic of the digital media platforms. The valorization of the users' data has become a lucrative third product. This shift in the form of communication processes takes place in social media platforms through the notion of phatic communication, a concept that has been underexplored by media and consumer studies literature so far.
