Ati̇k, Deniz
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Atik, Deniz
Job Title
Email Address
deniz.atik@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Former Staff
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ORCID ID
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Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
Documents
52
Citations
716
h-index
13
Documents
31
Citations
522
Scholarly Output
40
Articles
28
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0/0
Supervised MSc Theses
0
Supervised PhD Theses
3
WoS Citation Count
494
Scopus Citation Count
649
WoS h-index
11
Scopus h-index
12
Patents
0
Projects
0
WoS Citations per Publication
12.35
Scopus Citations per Publication
16.23
Open Access Source
11
Supervised Theses
3
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40 results
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Now showing 1 - 10 of 40
Article Citation - WoS: 23Citation - Scopus: 35The Restless Desire for the New Versus Sustainability: the Pressing Need for Social Marketing in Fashion Industry(Emerald Group Publishing Ltd, 2023) Ati̇k, Deniz; Ertekin, ZeynepPurpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers' restless desire for the new and the growing need to consume sustainably. Design/methodology/approach This paper is conceptual in nature, and through a review of the literature in fashion, consumer, sustainability and social marketing studies, it examines why consumer desire for the new is so profound and how it conflicts with sustainability goals of the fashions industry. With a macrosocial approach, it reveals how multiple constituents of the fashion system can contribute toward sustainability goals. Findings This study explains consumers' psychological and social needs driving their restless desire for the new and the role of fast fashion companies fuelling this desire. It also discusses the consequences of excessive fashion consumption and presents social marketing solutions at micro, meso and macro levels with upstream and downstream effects toward sustainability goals. Practical implications Considering the increasing consciousness about the negative impacts of excessive fashion consumption, this study suggests both practical and social implications that are associated with multiple stakeholders including consumers, fashion companies and public policymakers. Originality/value This study reveals in detail the challenges and potential social marketing solutions at micro, meso and macro levels, concerning the conflict between consumers' restless desire for the new and the pressing need to consume more sustainably.Article Citation - WoS: 4Citation - Scopus: 4Convivial Circularities for Degrowth: the Case of Upcycling(Sage Publications inc, 2025) Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, DenizThis study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for a degrowth transition in circular fashion. Acknowledging valuable marketing research on the motivations, benefits, and challenges of consumer upcycling, we investigate the often-overlooked domain of institutional upcycling practices, through interviews with diverse industry actors and secondary data analysis. Our analysis advances critical and theoretical debates on degrowth and circular fashion by examining how the socio-ecological value of upcycled waste is realized through institutional upcycling practices. Accordingly, we elucidate the emerging dynamics of degrowth circularity, demonstrating how these dynamics challenge and expand the degrowth principle of conviviality. Findings articulate the diverse convivialities necessary for a degrowth transition in circular fashion. Specifically, we highlight neo-material and more-than-human relationality as essential organizing principles of conviviality for degrowth circularity.Article Citation - WoS: 38Citation - Scopus: 39Children's Perception of Food and Healthy Eating: Dynamics Behind Their Food Preferences(Wiley, 2013) Ati̇k, Deniz; Ertekin, ZeynepChildhood obesity epidemic has been a popular topic for research as it has become a major health concern in many countries. As the focus of earlier studies has been predominantly on food marketing to children, there is still limited research on what other factors, apart from food marketing, influence their food preferences and eating habits. Bringing in children's perspectives as well as those of parents and guardians, this study aims to fill this gap by shedding light on further dynamics that can be influential on children's preferences. Through a qualitative inquiry, focus groups and individual interviews were conducted with children between the ages of 7 and 11. Aiming to investigate both meanings and practices, these sessions also included interactive and participatory research methods such as drawing, word games and role playing. Moreover, in-depth interviews were carried out with teachers and mothers to gain an understanding of their perspective on the topic. The findings show the different appeals and social influences behind children's food preferences, among which sensory and fun appeals as well as the influence of parents come forward. By revealing these different appeals of food and social influences, the study brings a new perspective to the discussions on childhood obesity and food marketing.Article Citation - WoS: 32Citation - Scopus: 45The Logic of Sustainability: Institutional Transformation Towards a New Culture of Fashion(Routledge Journals, Taylor & Francis Ltd, 2020) Ozdamar Ertekin, Zeynep; Ati̇k, Deniz; Murray, Jeff B.Benefiting from the Market System Dynamics (MSD) approach, this study examines changes taking place in the fashion industry to become more socially and ecologically responsible and the roles of different institutional logics and multiple institutional actors in this transformation. Ethnography is used as the research method, supported by in-depth interviews and secondary data. The findings show how the two dominant logics of the fashion system - logic of art and logic of commerce - have social and environmental impacts, necessitating the emergence of a new 'logic of sustainability.' These three logics both intersect and clash, which facilitate or hinder the institutionalisation of a sustainable fashion system. The study explores these underpinning tensions towards a 'new culture of fashion,' which does not reject the logics of the existing market, but seeks to expand them by introducing the new logic of sustainability.Article Citation - WoS: 6Citation - Scopus: 8The Miasma of Misinformation: a Social Analysis of Media, Markets, and Manipulation(Routledge Journals, Taylor & Francis Ltd, 2023) Dholakia, Nikhilesh; Ozgun, Aras; Ati̇k, DenizThe miasma of misinformation has become globally pervasive, infecting millions of people with false beliefs and conspiracies. This conceptual study examines the role of media in the creation, sustenance, and propagation of misinformation, by looking into the economic structuring of media industries. Traditionally, media relied on the dual product model that rendered their function of informing the public a secondary concern, as their profitability depended on expanding their viewership. Pervasiveness of misinformation in the contemporary media landscape is aided by the emerging triple product model as the economic logic of the digital media platforms. The valorization of the users' data has become a lucrative third product. This shift in the form of communication processes takes place in social media platforms through the notion of phatic communication, a concept that has been underexplored by media and consumer studies literature so far.Article Citation - WoS: 10Citation - Scopus: 14Motivations Behind Acquiring Tattoos and Feelings of Regret: Highlights From an Eastern Mediterranean Context(Wiley, 2014) Ati̇k, Deniz; Yildirim, CansuTattoos have been a part of everyday life through the ages in diverse cultures. Its beginnings can be traced to the Mediterranean. Despite often being considered as a deviant act, the popularity of tattoos has increased during the last decades. Accordingly, investigating the motivations behind acquiring tattoos has become relevant in diverse academic fields, especially in the West. However, in parallel to the increase in tattoo consumption, the feelings of regret have also increased, which have been studied less in previous literature. Considering this research lack, through a qualitative inquiry with tattoo makers and consumers, this study sheds further light on both the motivations of acquiring tattoos, which mostly concentrate on the desire for self-expression, and the reasons for regret, which can mainly be categorized as social and physical. Our results contribute to previous research, especially by expanding the discussion regarding the tattoo modifications and showing the cultural differences regarding the perceptions of tattoos in an Eastern Mediterranean context. Copyright (C) 2014 John Wiley & Sons, Ltd.Article Citation - WoS: 41Citation - Scopus: 56Redefining the Bottom of the Pyramid From a Marketing Perspective(Sage Publications Inc, 2017) Yurdakul, Dicle; Ati̇k, Deniz; Dholakia, NikhileshMarketing literature has remained mostly silent on the issue of conceptualization of poverty, relying instead on the available definitions of the bottom-of-the-pyramid (BOP) poor from economics and sociology. Consequently, in marketing theory, the analytic bases and the practical implications of poverty-centered discourses sometimes remain ambiguous. This study provides a broader, culture-linked conceptualization of poverty and BOP from a consumer research perspective, initiating a dialogue on bottom-up approaches to understanding what poverty means through the lenses of the poor. Via qualitative methods such as semistructured individual in-depth interviews, observations, and fieldnotes, deeper insights were sought on how poverty can be defined from the perspectives of the poor. Transcending the economic-only approach, this study contributes to the literature by extending the contours of felt poverty and of the poverty line beyond the biogenic and stark utilitarian needs and incorporates the sociocultural dimensions of consumption. Our contribution comes from including the effects of the global consumer culture as a major source of social deprivation. Furthermorewhile supporting the positions that the definitions of BOP are relative to contexts, cultures, and timeswe also situate the discussion of BOP within the broader discourse on globalization of markets and consumption practices.Conference Object Towards a Sustainable Fashion System: Slow Fashion Movement(Sage Publications Inc, 2013) Ertekin, Zeynep; Ati̇k, Deniz[Abstract Not Available]Article İdeal Beden İmgesini Oluşturan Sosyal ve Kurumsal Faktörler ve Bu İdealin Bireyler Üzerindeki Etkileri(2008) Ati̇k, Deniz; Örten, TuğbaGünümüzde ideal beden imgesi tanımlanırken zayışık, uzun boy ve gençlik gibi kavramlar öne çıkmaktadır. Toplumda, birçok insanın bu ideal görüntülere sahip olmamasının sonucu olarak, bireylerde kendine güven eksikliği, yeme bozukluklarıyla ilgili hastalıklar, gereksiz estetik cerrahi gibi problemler ortaya çıkmıştır. İzmir’de yapılan bu araştırma ile hedefimiz, toplumsal bir sorun olma potansiyeli taşıyan bu konuda bilgimizi derinleştirmektir. Öncelikle tüketicilerin ideal beden imgeleri hakkındaki görüşleri araştırılmış ve bu ideallerin oluşumunu etkileyen çevresel faktörler incelenmiştir. Ayrıca, bu ideale sahip olmanın veya olamamanın bireyler üzerinde yaratabileceği etkilere bakılmıştır. Araştırma konusu tüketicilerin beden imgeleri hakkındaki düşünceleri, hisleri, arzuları veya endişeleri gibi derin duyguları incelemek olduğu için, katılımcıları kendilerini ifade etmekte özgür bırakan, ucu açık soruların sorulabileceği kalitatif yöntemler kullanılmış; İzmir’de 20-30 yaş arası kadın ve erkek katılımcılarla mülakatlar yapılmıştır. Bulgularda, bir taraftan medya, moda, müzik ve sinema endüstrileri gibi kurumsal faktörlerin, diğer taraftan ise aile, arkadaş, eş gibi sosyal faktörlerin bu güzellik mitinin oluşumunda etkili olduğu ortaya çıkmıştır. Özellikle moda ve kozmetik sektörleri ince ve genç mitinin oluşumunda büyük rol oynamıştır. Bu sektörler tüketicilere ait olmayı arzu ettikleri bir fantazi dünyası sunmaktadırlar. Moda dergileri ve defileleri ince ve genç kadın görüntüleriyle doludur. fiöhretli insanlar da bu etkileşimde büyük rol oynarlar. Filmlerde veya televizyon programlarında gördüğümüz ünlüler, sıradan insanların hayranlık duyduğu ideal beden ölçülerine sahiptirler. Sonuç olarak, bu ideale sahip olmak bireylerin kendilerine olan güvenini arttırırken, toplum içinde beğenilmelerini ve tercih edilmelerini sağladığı ortaya çıkmıştır. İlginç bir şekilde, çalışmanın sonuçları eğitim düzeyinin yüksek olmasının dış görünüme verilen değeri azaltmadığını göstermektedir.Review Citation - Scopus: 5Media Review Adam Mckay (2021), Don’t Look Up by Netflix, 2h 18m(SAGE Publications Inc., 2022) Ati̇k, Deniz; Ozgun A.; Dholakia N.[No abstract available]