Ati̇k, Deniz
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Atik, Deniz
Job Title
Email Address
deniz.atik@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Former Staff
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ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
1NO POVERTY
6
Research Products
2ZERO HUNGER
3
Research Products
3GOOD HEALTH AND WELL-BEING
1
Research Products
4QUALITY EDUCATION
3
Research Products
5GENDER EQUALITY
4
Research Products
6CLEAN WATER AND SANITATION
1
Research Products
7AFFORDABLE AND CLEAN ENERGY
2
Research Products
8DECENT WORK AND ECONOMIC GROWTH
3
Research Products
9INDUSTRY, INNOVATION AND INFRASTRUCTURE
8
Research Products
10REDUCED INEQUALITIES
5
Research Products
11SUSTAINABLE CITIES AND COMMUNITIES
3
Research Products
12RESPONSIBLE CONSUMPTION AND PRODUCTION
3
Research Products
13CLIMATE ACTION
2
Research Products
14LIFE BELOW WATER
1
Research Products
15LIFE ON LAND
3
Research Products
16PEACE, JUSTICE AND STRONG INSTITUTIONS
5
Research Products
17PARTNERSHIPS FOR THE GOALS
2
Research Products
Documents
52
Citations
716
h-index
13
Documents
31
Citations
522
Scholarly Output
40
Articles
28
Views / Downloads
205/192
Supervised MSc Theses
0
Supervised PhD Theses
3
WoS Citation Count
494
Scopus Citation Count
649
Patents
0
Projects
0
WoS Citations per Publication
12.35
Scopus Citations per Publication
16.23
Open Access Source
11
Supervised Theses
3
| Journal | Count |
|---|---|
| Journal of Macromarketıng | 6 |
| Internatıonal Journal of Consumer Studıes | 3 |
| Markets, Globalization and Development Review | 3 |
| Journal of Consumer Behavıour | 2 |
| Journal of Marketıng Management | 2 |
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40 results
Scholarly Output Search Results
Now showing 1 - 10 of 40
Article Citation - WoS: 41Citation - Scopus: 56Redefining the Bottom of the Pyramid From a Marketing Perspective(Sage Publications Inc, 2017-04-11) Yurdakul, Dicle; Ati̇k, Deniz; Dholakia, NikhileshMarketing literature has remained mostly silent on the issue of conceptualization of poverty, relying instead on the available definitions of the bottom-of-the-pyramid (BOP) poor from economics and sociology. Consequently, in marketing theory, the analytic bases and the practical implications of poverty-centered discourses sometimes remain ambiguous. This study provides a broader, culture-linked conceptualization of poverty and BOP from a consumer research perspective, initiating a dialogue on bottom-up approaches to understanding what poverty means through the lenses of the poor. Via qualitative methods such as semistructured individual in-depth interviews, observations, and fieldnotes, deeper insights were sought on how poverty can be defined from the perspectives of the poor. Transcending the economic-only approach, this study contributes to the literature by extending the contours of felt poverty and of the poverty line beyond the biogenic and stark utilitarian needs and incorporates the sociocultural dimensions of consumption. Our contribution comes from including the effects of the global consumer culture as a major source of social deprivation. Furthermorewhile supporting the positions that the definitions of BOP are relative to contexts, cultures, and timeswe also situate the discussion of BOP within the broader discourse on globalization of markets and consumption practices.Conference Object Towards a Sustainable Fashion System: Slow Fashion Movement(Sage Publications Inc, 2013) Ertekin, Zeynep; Ati̇k, Deniz[Abstract Not Available]Review Citation - Scopus: 5Media Review Adam Mckay (2021), Don’t Look Up by Netflix, 2h 18m(SAGE Publications Inc., 2022-05-17) Ati̇k, Deniz; Ozgun A.; Dholakia N.[No abstract available]Article Citation - WoS: 186Citation - Scopus: 242Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion(Sage Publications Inc, 2014-05-19) Ertekin, Zeynep; Ati̇k, DenizExamining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product obsolescence, and aesthetic fads, can be challenged and repositioned to encourage greater sustainability. Slow fashion has been selected as a context to examine the emergence of an alternative system, as it develops a holistic understanding of what constitutes sustainable fashion. However, it is still unclear whether the slow fashion movement can eventually challenge the global dominance of fast fashion, as many trade-offs and conflicts are involved. We aim to contribute to previous scholarly work by shedding light on the motivating factors that encourage different actors to participate in the slow fashion movement and on the barriers that keep the network from mobilizing. We also offer possible remedies that we hope will be beneficial for scholars and practitioners working to build a more sustainable fashion system.Article Citation - WoS: 4Citation - Scopus: 4Convivial Circularities for Degrowth: the Case of Upcycling(Sage Publications inc, 2025-01-08) Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, DenizThis study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for a degrowth transition in circular fashion. Acknowledging valuable marketing research on the motivations, benefits, and challenges of consumer upcycling, we investigate the often-overlooked domain of institutional upcycling practices, through interviews with diverse industry actors and secondary data analysis. Our analysis advances critical and theoretical debates on degrowth and circular fashion by examining how the socio-ecological value of upcycled waste is realized through institutional upcycling practices. Accordingly, we elucidate the emerging dynamics of degrowth circularity, demonstrating how these dynamics challenge and expand the degrowth principle of conviviality. Findings articulate the diverse convivialities necessary for a degrowth transition in circular fashion. Specifically, we highlight neo-material and more-than-human relationality as essential organizing principles of conviviality for degrowth circularity.Article Citation - WoS: 23Citation - Scopus: 35The Restless Desire for the New Versus Sustainability: the Pressing Need for Social Marketing in Fashion Industry(Emerald Group Publishing Ltd, 2022-09-30) Ati̇k, Deniz; Ertekin, Zeynep; Ozdamar Ertekin, ZeynepPurpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers' restless desire for the new and the growing need to consume sustainably. Design/methodology/approach This paper is conceptual in nature, and through a review of the literature in fashion, consumer, sustainability and social marketing studies, it examines why consumer desire for the new is so profound and how it conflicts with sustainability goals of the fashions industry. With a macrosocial approach, it reveals how multiple constituents of the fashion system can contribute toward sustainability goals. Findings This study explains consumers' psychological and social needs driving their restless desire for the new and the role of fast fashion companies fuelling this desire. It also discusses the consequences of excessive fashion consumption and presents social marketing solutions at micro, meso and macro levels with upstream and downstream effects toward sustainability goals. Practical implications Considering the increasing consciousness about the negative impacts of excessive fashion consumption, this study suggests both practical and social implications that are associated with multiple stakeholders including consumers, fashion companies and public policymakers. Originality/value This study reveals in detail the challenges and potential social marketing solutions at micro, meso and macro levels, concerning the conflict between consumers' restless desire for the new and the pressing need to consume more sustainably.Article İdeal Beden İmgesini Oluşturan Sosyal ve Kurumsal Faktörler ve Bu İdealin Bireyler Üzerindeki Etkileri(2008) Ati̇k, Deniz; Örten, TuğbaGünümüzde ideal beden imgesi tanımlanırken zayışık, uzun boy ve gençlik gibi kavramlar öne çıkmaktadır. Toplumda, birçok insanın bu ideal görüntülere sahip olmamasının sonucu olarak, bireylerde kendine güven eksikliği, yeme bozukluklarıyla ilgili hastalıklar, gereksiz estetik cerrahi gibi problemler ortaya çıkmıştır. İzmir’de yapılan bu araştırma ile hedefimiz, toplumsal bir sorun olma potansiyeli taşıyan bu konuda bilgimizi derinleştirmektir. Öncelikle tüketicilerin ideal beden imgeleri hakkındaki görüşleri araştırılmış ve bu ideallerin oluşumunu etkileyen çevresel faktörler incelenmiştir. Ayrıca, bu ideale sahip olmanın veya olamamanın bireyler üzerinde yaratabileceği etkilere bakılmıştır. Araştırma konusu tüketicilerin beden imgeleri hakkındaki düşünceleri, hisleri, arzuları veya endişeleri gibi derin duyguları incelemek olduğu için, katılımcıları kendilerini ifade etmekte özgür bırakan, ucu açık soruların sorulabileceği kalitatif yöntemler kullanılmış; İzmir’de 20-30 yaş arası kadın ve erkek katılımcılarla mülakatlar yapılmıştır. Bulgularda, bir taraftan medya, moda, müzik ve sinema endüstrileri gibi kurumsal faktörlerin, diğer taraftan ise aile, arkadaş, eş gibi sosyal faktörlerin bu güzellik mitinin oluşumunda etkili olduğu ortaya çıkmıştır. Özellikle moda ve kozmetik sektörleri ince ve genç mitinin oluşumunda büyük rol oynamıştır. Bu sektörler tüketicilere ait olmayı arzu ettikleri bir fantazi dünyası sunmaktadırlar. Moda dergileri ve defileleri ince ve genç kadın görüntüleriyle doludur. fiöhretli insanlar da bu etkileşimde büyük rol oynarlar. Filmlerde veya televizyon programlarında gördüğümüz ünlüler, sıradan insanların hayranlık duyduğu ideal beden ölçülerine sahiptirler. Sonuç olarak, bu ideale sahip olmak bireylerin kendilerine olan güvenini arttırırken, toplum içinde beğenilmelerini ve tercih edilmelerini sağladığı ortaya çıkmıştır. İlginç bir şekilde, çalışmanın sonuçları eğitim düzeyinin yüksek olmasının dış görünüme verilen değeri azaltmadığını göstermektedir.Article Citation - WoS: 10Citation - Scopus: 14Motivations Behind Acquiring Tattoos and Feelings of Regret: Highlights From an Eastern Mediterranean Context(Wiley, 2014-05) Ati̇k, Deniz; Yildirim, CansuTattoos have been a part of everyday life through the ages in diverse cultures. Its beginnings can be traced to the Mediterranean. Despite often being considered as a deviant act, the popularity of tattoos has increased during the last decades. Accordingly, investigating the motivations behind acquiring tattoos has become relevant in diverse academic fields, especially in the West. However, in parallel to the increase in tattoo consumption, the feelings of regret have also increased, which have been studied less in previous literature. Considering this research lack, through a qualitative inquiry with tattoo makers and consumers, this study sheds further light on both the motivations of acquiring tattoos, which mostly concentrate on the desire for self-expression, and the reasons for regret, which can mainly be categorized as social and physical. Our results contribute to previous research, especially by expanding the discussion regarding the tattoo modifications and showing the cultural differences regarding the perceptions of tattoos in an Eastern Mediterranean context. Copyright (C) 2014 John Wiley & Sons, Ltd.Doctoral Thesis Objectification and Redirection of Desire: Exposure To Consumer Culture in the Low Income Context(İzmir Ekonomi Üniversitesi, 2013) Şahin, Dicle Yurdakul; Atik, DenizPazarlama ve tüketici araştırmaları alanlarında düşük gelirli kişiler ve bu kişilerin tüketim davranışları üzerinde yapılan çalışmaların sayısı, toplam dünya nüfusunun yaklaşık %80?ine ulaşmış bu segmentin önemi ile büyük çelişki içindedir. Bu çalışma, tüketici araştırmaları literatüründeki önemli boşlukları göz önüne alarak, düşük gelirli tüketicilerin arzularına ve bu arzuların kapitalist piyasa sisteminin kurumsal güçleri aracılığıyla nasıl şekillendirildiğine, yönlendirildiğine ve yön değiştirdiğine odaklanmaktadır. Yorumsal bir yaklaşımla, İzmir, Türkiye?de yer alan 6 farklı ortamda, düşük gelirli tüketiciler ile 60 derinlemesine mülakat gerçekleştirilmiştir. Araştırma bulguları iki genel tartışmayı işaret etmektedir. Bulgular, bir taraftan süreğen yoksulluğun sebeplerini ortaya çıkarmakta ve günümüz toplumunun temel kurumlarının sorunu daha da derinleştirdiklerini öne sürmektedir. Öte yandan bu çalışma, arzu, umut ve güç üzerindeki tartışmalar aracılığı ile, arzunun nesneleştirilmesinin, arzu edilen nesneyi hem elde etme, hem de elde edememe durumlarında ciddi sonuçları olduğunu göstermektedir. Ayrıca, arzunun nesneleştirilmiş formlarına ulaşılamaması durumunun, arzunun din aracılığı ile maddi olmayan varlıklara yeniden yönlendirilmesine yol açabileceğini ortaya koyarak, mevcut literatüre katkıda bulunmaktadır. Ancak bulgulara göre din de, yanıltıcı bir güçlülük hissi yaratmak, cennet betimlemeleri aracılığı ile arzuları (bastırmaktan ziyade) ertelemek, karşı koyma olasılığını azaltmak ve dini ticarileşme yoluyla arzuları yeniden ticari nesnelere yönlendirmek suretiyle piyasanın bir alternatifi olmaktan çok, bir uzantısı haline gelebilmektedir.Review Article Citation - WoS: 15Citation - Scopus: 19Coping With Poverty Through Internalization and Resistance: the Role of Religion(Sage Publications Inc, 2016-07-27) Yurdakul, Dicle; Ati̇k, DenizMarketing and consumer research literatures have been enriched through a growing interest of academics and practitioners for poverty research, which have mostly focused on describing the life and culture in poverty and the coping strategies of the poor. In this study, we go one step further, showing how low-income consumers' reactions and coping strategies differ, in relation to the impact of the marketing institution on their lives. We thus contribute to the previous literature through investigating the interplay between internalization and resistance, in shaping consumers' reactions to their poor conditions in particular, and to the marketing institution in general. Discourses produced by our informants reveal the significant use of religious beliefs by the poor in developing certain coping strategies and in the different stances they take towards poverty. We propose a framework to articulate this role of religion by identifying the resistance and internalization processes as a response to poverty.