Demirbağ Kaplan, Melike

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14365/7191
Name Variants
Kaplan, Melike D.
Kaplan, Melike Demirbaǧ
Demirbag Kaplan, Melike
Demirbag-Kaplan, Melike
Demirbağ-Kaplan, Melike
Job Title
Email Address
melike.demirbag@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Former Staff
Website
ORCID ID
Scopus Author ID
35726793200
Turkish CoHE Profile ID
Google Scholar ID
2XSovK8AAAAJ
WoS Researcher ID
JMP-9911-2023

Sustainable Development Goals

NO POVERTY1
NO POVERTY
1
Research Products
ZERO HUNGER2
ZERO HUNGER
1
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
1
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
3
Research Products
GENDER EQUALITY5
GENDER EQUALITY
1
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
3
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
2
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
4
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
0
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
1
Research Products
CLIMATE ACTION13
CLIMATE ACTION
1
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
0
Research Products
LIFE ON LAND15
LIFE ON LAND
0
Research Products
PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents

22

Citations

1219

h-index

11

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Documents

17

Citations

903

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Scholarly Output

19

Articles

14

Views / Downloads

24/40

Supervised MSc Theses

1

Supervised PhD Theses

1

WoS Citation Count

882

Scopus Citation Count

863

Patents

0

Projects

0

WoS Citations per Publication

46.42

Scopus Citations per Publication

45.42

Open Access Source

5

Supervised Theses

2

JournalCount
European Journal of Marketıng2
Iktısat Isletme Ve Fınans2
Desıgn Journal1
Energy Research & Socıal Scıence1
Energy Sources Part B-Economıcs Plannıng And Polıcy1
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Now showing 1 - 10 of 19
  • Thumbnail Image
    Conference Object
    Citation - WoS: 31
    Citation - Scopus: 41
    Design Thinking: a New Road Map in Business Education
    (Routledge Journals, Taylor & Francis Ltd, 2017) Ceviker-Cinar, Gozde; Mura, Gokhan; Demirbağ Kaplan, Melike
    Design thinking is not only a tool applied to fostering innovation in business, but it is also a novel and prominent approach in education. Being a creative process that enables academics to meet students' needs and to raise innovative individuals, it emerges as a contemporary pedagogic tool, which can be used in all levels of education. Despite its growing importance, the implementation of design thinking into business education is slow and partial, although business education today is in a crisis as traditional pedagogic tools fall short of raising individuals who can meet the challenges of the 21st century. This study explores current trends in applying design thinking into higher education, with a particular focus on the strategies of leading schools. Using a case study approach, we provide an initial road map for educational organizations, and in particular for business schools, which strive for integrating this new tool into their curricula.
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    Article
    Citation - WoS: 1
    Citation - Scopus: 4
    We Beat the Cops in Gta: Po(ludic)al Activism in the Age of Video Games
    (Sage Publications Inc, 2018) Demirbağ Kaplan, Melike; Kaplan-Oz, Begum
    This article explores how individuals reflect on their digital experiences of actualizing fantasies to make sense of their everyday actions, particularly in the context of video gaming. Our study takes a qualitative approach to understanding the context of materializing consumer fantasies, as initially experienced and actualized in video games, and how these fantasies are transformed into material reality, through an investigation of an illustrative case of mass street protests, the 2013 Gezi Protests in Turkey. The findings suggest that digital virtual experiences in video games have obvious manifestations in the material world, as consumers travel on the borders of reality, moving back and forth into the liminoid terrain of the digital virtual, and provide a deeper understanding of how the blurred boundaries between the virtual and material are established in practice.
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    Article
    Citation - WoS: 212
    A New Framework for Service Supply Chains
    (Routledge Journals, Taylor & Francis Ltd, 2007) Baltacioglu, Tuncdan; Ada, Erhan; Demirbağ Kaplan, Melike; Yurt, Oznur; Kaplan, Y. Cem
    Despite the extensive amount of academic work devoted to supply chain management, today the structure of service supply chains still remains unexplored. The aim of this paper is to verify and explain this gap with regard to the unique nature of the services industry and the applicability of existing supply chain management literature to service businesses. This paper develops a new model for service supply chains and applies it to the healthcare industry. The results of this study are relevant both to practitioners in the services industry and to researchers conducting further studies in the field.
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    Article
    Citation - Scopus: 6
    Evaluation of Satisfaction With Over-The Weight Loss Supplements
    (2013) Kaplan M.D.; Kasnakoü?lu B.T.; Yigitbasi T.; Kaplan Y.C.
    majority of studies on satisfaction with medication examine satisfaction with a prescribed pharmaceutical agent, while exploration of satisfaction with over-The-counter drugs is limited. This study aims to examine satisfaction with non-prescribed weight loss supplements and the factors that may affect satisfaction levels, such as overall body satisfaction. The participants in this study consisted of a convenience sample of 119 subjects who have either used weight loss supplement or are still using it at the time of enrollment. Results indicate that perceived effectiveness of weight loss supplement is the ultimate predictor of global satisfaction. Overall assessment of weight loss supplement revealed low satisfaction levels with regard to effectiveness and global satisfaction, while satisfaction with side-effects and convenience were relatively high. Body dissatisfaction was found to be significantly negatively correlated to satisfaction with effectiveness, side-effects and global satisfaction with weight loss supplement. Moreover, subjects with higher body dissatisfaction have a higher expectancy from weight loss supplement. © The Author(s) 2013.
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    Article
    Citation - WoS: 31
    Citation - Scopus: 41
    I Love To Hate You: Loyalty for Disliked Brands and the Role of Nostalgia
    (Palgrave Macmillan Ltd, 2015) Demirbağ Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; Aktan, Damla
    Brand loyalty has been a popular research area for the previous decades, and concepts such as satisfaction, trust, repurchase behavior and positive brand image have been associated with brand loyalty as antecedents of the concept. This study investigates how much satisfaction actively is required for the development of brand loyalty, focusing on the cases in which loyalty is retained in spite of being disliked. This qualitative study employs 14 semi-structured interviews and for the first time in the literature reveals that nostalgia may play an important role in maintaining an otherwise failed brand relationship, among other factors previously noted.
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    Letter
    Citation - WoS: 1
    Evaluating Vaccine Avoidance From a Wider Angle
    (Palgrave Macmillan Ltd, 2015) Demirbağ Kaplan, Melike; Kaplan, Yusuf Gem
    [Abstract Not Available]
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    Article
    Brand Avoidance Behavior in Virtual Communities
    (Bilgesel Yayincilik San & Tic Ltd, 2011) Demirbağ Kaplan, Melike; Ati̇k, Deniz; Gurkaynak, Nilgun
    Brand avoidance behavior in virtual communities This study sought to understand the presence and role of virtual communities in brand avoidance behavior To this aim, consumer quotations regarding specific brands in Eksi Sozluk, which is one of the leading social media platforms in Turkey, were analyzed using a qualitative approach. The paper investigates the extent to which these perspectives can be classified in accordance with brand avoidance motives stated in present literature and aims to see if new dynamics exist. The study offers a new categorization for the reasons behind brand avoidanceIn addition, it contributes to the literature by highlighting a new dimension which emphasizes that repulsive marketing communication strategies could also lead to such avoidance.
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    Article
    Citation - WoS: 125
    Citation - Scopus: 188
    Branding Places: Applying Brand Personality Concept To Cities
    (Emerald Group Publishing Ltd, 2010) Demirbağ Kaplan, Melike; Yurt, Oznur; Güneri Çangarlı, Burcu; Kurtulus, Kemal
    Purpose - In recent years, brand personality as a branding construct has received considerable interest, which has led to a significant effort to develop tools to measure the personality of brands. Although the majority of these studies have focused on the brand personality of conventional product brands, the new boundaries of marketing obviously necessitate the application of branding constructs to non-traditional products such as places. This study aims to focus on brand personalities of places, and to examine the applicability of this concept for city brands. Design/methodology/approach - The research employs a factor analysis method based on data collected from 898 college students. Findings - The findings of the study reveal that differentiating places with regard to their brand personalities is achievable. The paper introduces two new dimensions of brand personality for cities. Originality/value - The extraction of two new factors that contribute to place brand personalities is considered a major contribution of this research to the marketing literature.
  • Thumbnail Image
    Article
    Citation - WoS: 46
    Citation - Scopus: 49
    A Strategic Approach To Csr Communication: Examining the Impact of Brand Familiarity on Consumer Responses
    (Wiley, 2016) Türkel, Selin; Uzunoglu, Ebru; Demirbağ Kaplan, Melike; Vural, Beril Akinci
    Despite the widely acknowledged importance of corporate social responsibility (CSR) communications, our knowledge is limited with regard to various factors affecting consumer responses to such communication efforts. This paper aims to identify the extent to which prior brand familiarity influences consumer responses to CSR communications through a controlled experiment, exploring whether the use of different communication functions for environmental domain of CSR (i.e., publicity and advertising) generates any different effect on these responses. Findings reveal that familiar and unfamiliar brands do not differ from each other with regard to consumer attitude toward message, but elicit dissimilar responses in terms of attitude toward brand and purchase intentions. The study leads to managerial implications regarding the effective formulation and dissemination of CSR-related messages in order to achieve stakeholder engagement. Copyright (C) 2015 John Wiley & Sons, Ltd and ERP Environment
  • Thumbnail Image
    Doctoral Thesis
    Product Appearance and Brand Knowledge: an Analysis of Critical Relationships
    (İzmir Ekonomi Üniversitesi, 2007) Demirbağ Kaplan, Melike; Baltacıoğlu, Tunçdan
    Son 20 yıldır, gerek akademik çevrede, gerekse de uygulamalı alanlarda markalama ve marka yönetimine yönelik yoğun bir ilgi olduğu görülmektedir. Firmaların en stratejik ve değerli varlıklarının markaları olduğunun fark edilmesinin ardından, bu alanda ortaya konulan pek çok çalışma, markalama konusundaki bilgilerimizi zenginleştirmiştir. Buna ilaveten, son yıllarda özellikle öne çıkan bir başka alan ise ürün tasarımıdır. Bu alandaki ilginin nedeni ise, benzer bir şekilde, tasarımın son derece güçlü bir farklılaştırıcı olması, dolayısıyla da rekabet avantajı elde etme ve korumada stratejik bir araç olarak kullanılabilmesidi İki alana yönelik olarak artan bu ilgiye rağmen, ürün görünümü ve marka bilgisi arasındaki ilişkiye yönelik çalışmalar son derece sınırlıdır. Her ne kadar sezgisel bilgilerimiz bu iki kavram arasındaki önemli bir ilişki olduğuna işaret ediyorsa da, bu mekanizmanın altında yatan temeller henüz ampirik olarak incelenmemiştir. Bu bağlamda, bu tez, ürün görünümü ile marka bilgisi arasındaki ilişkiye, ­özellikle de ürünlerin görsel karakteristiklerinin marka imajının oluşumuna ne denli etki ettiği ile bu sürecin marka farkındalığı ile olan ilişkisine­, odaklanmaktadır. Bir yandan pazarlama ve tasarım yaklaşımları ile bu disiplinlerin üzerinde durduğu teorik altyapıyı bir araya getirirken, bir yandan da ürünlerin görsel özelliklerinin marka bilgisini ne derece beslediğini araştırmaktadır. Bu tezde sunulan araştırma, ilgili literatürün kapsamlı bir incelemesi üzerine oturtulmuş ve 240 deneğin kullanıldığı deneysel bir çalışma yoluyla gerçekleştirilmiştir. Araştırmanın sonuçları, ürün görünümünün marka imajı değerlendirmeleri üzerinde güçlü bir etkisi olduğunu ve tüketici ile ürün arasındaki bu iletişim sürecinin marka farkındalığı tarafından belirgin bir şekilde modere edildiğini göstermektedir. Çalışmanın teori ve uygulamaya katkısı, temel olarak ürün görünümü ve marka bilgisi arasındaki ilişkiyi açıklayan bir model geliştirilmesi ve bunun geçerliliğinin denetlenmesi yoluyla sağlanmaktadır. Bunun yanı sıra, ilgili yazındaki muğlak ifadelere açık tanımlamalar getirmekte ve pazarlama ile tasarım literatürü arasındaki boşlukları doldurma yolunda önemli aşamalar kaydetmektedir. Anahtar Kelimeler: Ürün Görünümü, Ürün Tasarımı, Marka İmajı, Marka Farkındalığı, Ürün Semantiği, Markalama