Demirbağ Kaplan, Melike

Demirbağ Kaplan, Melike

Profile URL

https://hdl.handle.net/20.500.14365/7191

Name Variants

Kaplan, Melike D.
Kaplan, Melike Demirbaǧ
Demirbag Kaplan, Melike
Demirbag-Kaplan, Melike
Demirbağ-Kaplan, Melike

Email Address

melike.demirbag@ieu.edu.tr

Main Affiliation

03.02. Business Administration

Status

Former Staff

Sustainable Development Goals

5

GENDER EQUALITY

1

Research Products

9

INDUSTRY, INNOVATION AND INFRASTRUCTURE

4

Research Products

13

CLIMATE ACTION

1

Research Products

8

DECENT WORK AND ECONOMIC GROWTH

2

Research Products

14

LIFE BELOW WATER

0

Research Products

17

PARTNERSHIPS FOR THE GOALS

1

Research Products

1

NO POVERTY

1

Research Products

2

ZERO HUNGER

1

Research Products

4

QUALITY EDUCATION

3

Research Products

11

SUSTAINABLE CITIES AND COMMUNITIES

1

Research Products

16

PEACE, JUSTICE AND STRONG INSTITUTIONS

0

Research Products

3

GOOD HEALTH AND WELL-BEING

1

Research Products

6

CLEAN WATER AND SANITATION

0

Research Products

12

RESPONSIBLE CONSUMPTION AND PRODUCTION

1

Research Products

10

REDUCED INEQUALITIES

0

Research Products

15

LIFE ON LAND

0

Research Products

7

AFFORDABLE AND CLEAN ENERGY

3

Research Products

Documents

22

Citations

1219

h-index

11

Go to Scopus profile

Documents

17

Citations

903

Go to WoS profile

Scholarly Output

19

Articles

14

Views / Downloads

0/0

Supervised MSc Theses

1

Supervised PhD Theses

1

WoS Citation Count

882

Scopus Citation Count

863

WoS h-index

9

Scopus h-index

8

Patents

0

Projects

0

WoS Citations per Publication

46.42

Scopus Citations per Publication

45.42

Open Access Source

5

Supervised Theses

2

Journal	Count
European Journal of Marketıng	2
Iktısat Isletme Ve Fınans	2
Desıgn Journal	1
Energy Research & Socıal Scıence	1
Energy Sources Part B-Economıcs Plannıng And Polıcy	1

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Scopus Quartile Distribution

Competency Cloud

Scholarly Output Search Results

Now showing 1 - 10 of 19

Citation - WoS: 1
Citation - Scopus: 4
We Beat the Cops in Gta: Po(ludic)al Activism in the Age of Video Games
(Sage Publications Inc, 2018) Demirbağ Kaplan, Melike; Kaplan-Oz, Begum
This article explores how individuals reflect on their digital experiences of actualizing fantasies to make sense of their everyday actions, particularly in the context of video gaming. Our study takes a qualitative approach to understanding the context of materializing consumer fantasies, as initially experienced and actualized in video games, and how these fantasies are transformed into material reality, through an investigation of an illustrative case of mass street protests, the 2013 Gezi Protests in Turkey. The findings suggest that digital virtual experiences in video games have obvious manifestations in the material world, as consumers travel on the borders of reality, moving back and forth into the liminoid terrain of the digital virtual, and provide a deeper understanding of how the blurred boundaries between the virtual and material are established in practice.
Citation - WoS: 31
Citation - Scopus: 41
Design Thinking: a New Road Map in Business Education
(Routledge Journals, Taylor & Francis Ltd, 2017) Ceviker-Cinar, Gozde; Mura, Gokhan; Demirbağ Kaplan, Melike
Design thinking is not only a tool applied to fostering innovation in business, but it is also a novel and prominent approach in education. Being a creative process that enables academics to meet students' needs and to raise innovative individuals, it emerges as a contemporary pedagogic tool, which can be used in all levels of education. Despite its growing importance, the implementation of design thinking into business education is slow and partial, although business education today is in a crisis as traditional pedagogic tools fall short of raising individuals who can meet the challenges of the 21st century. This study explores current trends in applying design thinking into higher education, with a particular focus on the strategies of leading schools. Using a case study approach, we provide an initial road map for educational organizations, and in particular for business schools, which strive for integrating this new tool into their curricula.
Citation - WoS: 212
A New Framework for Service Supply Chains
(Routledge Journals, Taylor & Francis Ltd, 2007) Baltacioglu, Tuncdan; Ada, Erhan; Demirbağ Kaplan, Melike; Yurt, Oznur; Kaplan, Y. Cem
Despite the extensive amount of academic work devoted to supply chain management, today the structure of service supply chains still remains unexplored. The aim of this paper is to verify and explain this gap with regard to the unique nature of the services industry and the applicability of existing supply chain management literature to service businesses. This paper develops a new model for service supply chains and applies it to the healthcare industry. The results of this study are relevant both to practitioners in the services industry and to researchers conducting further studies in the field.
Citation - WoS: 31
Citation - Scopus: 41
I Love To Hate You: Loyalty for Disliked Brands and the Role of Nostalgia
(Palgrave Macmillan Ltd, 2015) Demirbağ Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; Aktan, Damla
Brand loyalty has been a popular research area for the previous decades, and concepts such as satisfaction, trust, repurchase behavior and positive brand image have been associated with brand loyalty as antecedents of the concept. This study investigates how much satisfaction actively is required for the development of brand loyalty, focusing on the cases in which loyalty is retained in spite of being disliked. This qualitative study employs 14 semi-structured interviews and for the first time in the literature reveals that nostalgia may play an important role in maintaining an otherwise failed brand relationship, among other factors previously noted.
Citation - Scopus: 6
Evaluation of Satisfaction With Over-The Weight Loss Supplements
(2013) Kaplan M.D.; Kasnakoü?lu B.T.; Yigitbasi T.; Kaplan Y.C.
majority of studies on satisfaction with medication examine satisfaction with a prescribed pharmaceutical agent, while exploration of satisfaction with over-The-counter drugs is limited. This study aims to examine satisfaction with non-prescribed weight loss supplements and the factors that may affect satisfaction levels, such as overall body satisfaction. The participants in this study consisted of a convenience sample of 119 subjects who have either used weight loss supplement or are still using it at the time of enrollment. Results indicate that perceived effectiveness of weight loss supplement is the ultimate predictor of global satisfaction. Overall assessment of weight loss supplement revealed low satisfaction levels with regard to effectiveness and global satisfaction, while satisfaction with side-effects and convenience were relatively high. Body dissatisfaction was found to be significantly negatively correlated to satisfaction with effectiveness, side-effects and global satisfaction with weight loss supplement. Moreover, subjects with higher body dissatisfaction have a higher expectancy from weight loss supplement. © The Author(s) 2013.
Brand Avoidance Behavior in Virtual Communities
(Bilgesel Yayincilik San & Tic Ltd, 2011) Demirbağ Kaplan, Melike; Ati̇k, Deniz; Gurkaynak, Nilgun
Brand avoidance behavior in virtual communities This study sought to understand the presence and role of virtual communities in brand avoidance behavior To this aim, consumer quotations regarding specific brands in Eksi Sozluk, which is one of the leading social media platforms in Turkey, were analyzed using a qualitative approach. The paper investigates the extent to which these perspectives can be classified in accordance with brand avoidance motives stated in present literature and aims to see if new dynamics exist. The study offers a new categorization for the reasons behind brand avoidanceIn addition, it contributes to the literature by highlighting a new dimension which emphasizes that repulsive marketing communication strategies could also lead to such avoidance.
Citation - WoS: 5
Citation - Scopus: 6
Towards a Liberalized Turkish Natural Gas Market: a Swot Analysis
(Taylor & Francis Inc, 2019) Biresselioglu, Mehmet Efe; Demirbağ Kaplan, Melike; Ozyorulmaz, Evrim
Turkey is currently in the process of restructuring and liberalization of its natural gas market. However, Turkish Petroleum Pipeline Corporation's (BOTAS) monopoly of more than 80% of natural gas imports, and ranging subsidized gas prices from the beginning, mainly for power generators but also for households and the industry, are among the factors preventing the formation of a fully competitive and liberal market. Hence, the primary aim of this study is to gain insight into the private sector view of the restructuring process, through a qualitative inquiry, including an industry-wide survey and a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. This study reveals the various internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors, the degree of importance of each factor for the future of the industry, and the level of consistency between these aforementioned assessments. Based on the consensus reached among the Turkish Natural Gas industry representatives, policy recommendations are provided. Results suggest that market liberalization and increase in private sector involvement are the two strengths agreed upon. Likewise, competitive structuring is evaluated as a critical factor for transparency and efficiency, rather than being simply infrastructure-based development. In addition, the participants concur on the importance of increasing share of LNG in the total natural gas supply.
Citation - WoS: 125
Citation - Scopus: 188
Branding Places: Applying Brand Personality Concept To Cities
(Emerald Group Publishing Ltd, 2010) Demirbağ Kaplan, Melike; Yurt, Oznur; Güneri Çangarlı, Burcu; Kurtulus, Kemal
Purpose - In recent years, brand personality as a branding construct has received considerable interest, which has led to a significant effort to develop tools to measure the personality of brands. Although the majority of these studies have focused on the brand personality of conventional product brands, the new boundaries of marketing obviously necessitate the application of branding constructs to non-traditional products such as places. This study aims to focus on brand personalities of places, and to examine the applicability of this concept for city brands. Design/methodology/approach - The research employs a factor analysis method based on data collected from 898 college students. Findings - The findings of the study reveal that differentiating places with regard to their brand personalities is achievable. The paper introduces two new dimensions of brand personality for cities. Originality/value - The extraction of two new factors that contribute to place brand personalities is considered a major contribution of this research to the marketing literature.
Citation - WoS: 37
Citation - Scopus: 41
Educational Blogging Integrating Technology Into Marketing Experience
(Sage Publications Inc, 2010) Demirbağ Kaplan, Melike; Piskin, Burak; Bol, Beste
The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business necessitates the integration of innovative tools into the curriculum to enhance experiential learning and develop soft skills. This article presents the adaptation of blogging as an innovative approach for building and improving necessary marketing skills. This approach requires the students to maintain blogs where, as part of the Marketing Management course, they can write about anything marketing, such as recent campaigns, commercials, new products, or their own marketing-related experiences to provide an experiential exercise in marketing and produce significant improvements in students' soft skills. This article offers a detailed discussion of such outcomes based on qualitative and quantitative evidence.
Citation - WoS: 1
Evaluating Vaccine Avoidance From a Wider Angle
(Palgrave Macmillan Ltd, 2015) Demirbağ Kaplan, Melike; Kaplan, Yusuf Gem
[Abstract Not Available]

Demirbağ Kaplan, Melike

Profile URL

Name Variants

Job Title

Email Address

Main Affiliation

Status

Website

ORCID ID

Scopus Author ID

Turkish CoHE Profile ID

Google Scholar ID

WoS Researcher ID

Sustainable Development Goals

5

GENDER EQUALITY

1

Research Products

9

INDUSTRY, INNOVATION AND INFRASTRUCTURE

4

Research Products

13

CLIMATE ACTION

1

Research Products

8

DECENT WORK AND ECONOMIC GROWTH

2

Research Products

14

LIFE BELOW WATER

0

Research Products

17

PARTNERSHIPS FOR THE GOALS

1

Research Products

1

NO POVERTY

1

Research Products

2

ZERO HUNGER

1

Research Products

4

QUALITY EDUCATION

3

Research Products

11

SUSTAINABLE CITIES AND COMMUNITIES

1

Research Products

16

PEACE, JUSTICE AND STRONG INSTITUTIONS

0

Research Products

3

GOOD HEALTH AND WELL-BEING

1

Research Products

6

CLEAN WATER AND SANITATION

0

Research Products

12

RESPONSIBLE CONSUMPTION AND PRODUCTION

1

Research Products

10

REDUCED INEQUALITIES

0

Research Products

15

LIFE ON LAND

0

Research Products

7

AFFORDABLE AND CLEAN ENERGY