Social Media Activism: a Contested Field

Abstract

This chapter critically evaluates the role of social networking platforms (Facebook, Twitter and Tumblr) in contemporary protest movements (Arab Spring, European Movements and Occupy Movement), pointing out continuities and discontinuities of the new wave of contention. From this perspective, it evaluates the societal conditions of different contexts, the interplay between different media formats during the relevant episodes of contention, and the diversity of social actors engaged in these practices that have accordingly influenced the emergence and the prospects of the protests. © 2016, IGI Global. All rights reserved.