Turkish Popular Music Videos as a Multimodal Site of Resistance

Abstract

Countercultural, alternative and subversive values share a history with some popular music, it being subjected to political scrutiny in both western democracies and less tolerant states. In Turkey, despite a thriving indigenous music industry, there has been a long history of censorship, arrests and even exiles due to popular music and its politics. Since 2002, the Justice and Development Party (AKP) has governed Turkey, embracing free market policies, privatisation of state services and monopolies alongside conservative Islamic social and religious values. Many of AKP's dominant discourses are articulated in Turkey's media, due to intertwined relations. This paper asks how popular music videos can express subversion to AKP's dominant discourses. A sample of Turkish videos is examined using a multimodal analysis of images, lyrics and music to reveal how these three modes and relations between them shape discourses of subversion. This is contextualised by examining AKP policies and a history of Turkish popular music. This study demonstrates how popular music videos can articulate discourses of subversion to dominant conservative ideologies that benefit those with power to the detriment of those without. © 2013 by Walter de Gruyter GmbH & Co.