French Consumers' Perceptions of the Unattended Delivery Model for E-Grocery Retailing

Abstract

A survey of 245 French e-grocery customers reveals their views on the unattended delivery model, including statistically significant differences across age groups but not between genders in terms of interest in unattended grocery delivery and intentions to buy groceries online. Some customer groups expect to adopt e-grocery if home delivery becomes possible, but their willingness to pay for delivery is low. Moreover, the analysis reveals that willingness to pay is not related to distance from the store, shopping duration, or shopping pleasure, such that could help grocers cover the costs. Thus French grocers will have difficulty moving to a complete e-commerce model. (C) 2011 Elsevier Ltd. All rights reserved.