Motivations Behind Secondhand Luxury Consumption: Is Sustainability a Driver for Young Consumers?

Abstract

This chapter identifies and categorizes the motivations behind young consumers' purchases of secondhand luxury (SHL) products and examines gender differences within the context of a developing, collectivistic country. Semi- structured interviews were conducted with twelve young consumers aged between 21 and 32. The findings revealed four dimensions of perceived SHL consumption: financial (value for money, affordability, and investment value), functional (durability and sustainability value), individual (hedonistic value), and social (conspicuousness value). Additionally, the results demonstrated that functional (affordability) and individual (hedonic) values were strongly influenced by gender. The current study shows that young consumers in developing and collectivist countries are increasingly considering sustainability when purchasing SHL products. The economic and cultural differences between countries are becoming increasingly less influential in determining the motivations for purchasing pre- owned and pre- used luxury items. © 2024 by IGI Global. All rights reserved.