Albayrak-Kutlay, Yasemin2025-11-252025-11-2520251460-69251756-3062https://doi.org/10.1080/14606925.2025.2573715https://hdl.handle.net/20.500.14365/6592This research examines the impact of biophilic interior design variables on arousal levels by employing an interdisciplinary approach that integrates biofeedback and immersive virtual reality (IVR) methodologies. Traditionally, the relationship between interiors and human experiences has been explored using qualitative methods like surveys, interviews, self-reports, and observation. However, emerging fields such as neuroarchitecture and biofeedback-informed interior design offer a novel perspective by utilizing quantitative assessments to explore the interactions between the human body, brain, and interiors. The study seeks to advance the understanding of integrated biofeedback and IVR methodologies by quantifying the influence of biophilic variables in interior design. Specifically, it proposes to analyse the effects of key biophilic design variables on arousal levels through the collection and analysis of quantitative physiological and neurophysiological data. Additionally, this research will test the validity and efficiency of the integrated biofeedback and VR methodologies, evaluating their effectiveness in reliably quantifying human experience.eninfo:eu-repo/semantics/closedAccessIVRBiophilic DesignArousalNeuroscience-Informed Interior DesignBiofeedbackArticle10.1080/14606925.2025.25737152-s2.0-105019681617