Yurt, ÖznurMena, C.Stevens, G.2023-06-162023-06-162010978-1-84569-471-52042-8049https://doi.org/10.1533/9781845697778.2.119https://hdl.handle.net/20.500.14365/2334The aim of this chapter is to examine sales and operations planning (S&OP) in the food and drink industry. The chapter highlights the impact on performance of the planning process and specifically S&OP, for food and drink companies. First an overview of S&OP and its historical evolution is presented. Then aims, trends, best practices and implementation processes of S&OP, together with its challenges are examined. The section that follows provides a roadmap for implementing S&OP in the food and drinks industry and discusses the critical aspects that should be evaluated during implementation. Finally, different aspects of S&OP in the food industry are discussed, based on the distinctive characteristics of the sector. The case study of a global leading company in the beverage sector is used throughout the chapter to exemplify key points.eninfo:eu-repo/semantics/closedAccesssales and operations planningfood and drink supply chainsplanning processBook Part10.1533/9781845697778.2.1192-s2.0-84902565580