Vuruşkan A.Bulgun E.2023-06-162023-06-1620131300-7599https://doi.org/10.7216/130075992013209005https://hdl.handle.net/20.500.14365/3838For apparel products, fit of the garments is one of the most important parameters affecting the customer satisfaction and the buying decision. Made-to-measure garments are expected to create a competitive advantage in the market and therefore, comparisons of the fit of standard sizes and the made-to-measure garments carry a great importance. In this study, by choosing the most typical female body shapes, fitting of standard and m-t-m garments were compared. Based on the trials of sample groups, it was seen that the fit of m-t-m garments were more satisfactory than standard sizes. Even though the standard size garments for smaller size groups corresponded to a better fit, garments in bigger size groups were problematic for a good fit. As a conclusion, it was stated that madeto- measure and apparel fit customization could be more essential for bigger size groups or irregular body shapes.trinfo:eu-repo/semantics/openAccessApparel fittingBody size standardsCustomized clothingFemale body shapesApparel fittingApparel productsBody shapesBody sizesBuying decisionsCompetitive advantageCustomized clothingMade-to-measureCustomer satisfactionCompetitionArticle10.7216/1300759920132090052-s2.0-84881506652