Sadikzade, RizaUnal, Sevtap2025-01-252025-01-252024979833152981997983315298262687-7775https://doi.org/10.1109/TIPTEKNO63488.2024.10755265This research aims to examine the effect of scent on EEG alpha asymmetry. The study was conducted using an experimental design with the participation of 64 volunteers. The impact of scented and unscented products on consumers' alpha asymmetry was evaluated. The findings of the research showed that in the scented condition, the mid-frontal, lateral frontal, and anterior frontal alpha asymmetry values were significantly higher compared to the unscented condition.trinfo:eu-repo/semantics/closedAccessEegAlpha AsymmetryScent StimuliConference Object10.1109/TIPTEKNO63488.2024.107552652-s2.0-85212701478