| Issue Date | Title | Author(s) |
| 2005 | Analysis of factors influencing consumer decision making and chocie: With a comparative study in different product classes | Demirbağ Kaplan, Melike |
| 2011 | Anti-consumption of public services: vacci(not)ion for Swine Flu | Demirbağ Kaplan, Melike ; Kaplan, Yusuf Cem |
| 2011 | Brand avoidance behavior in virtual communities | Demirbağ Kaplan, Melike ; Ati̇k, Deniz ; Gurkaynak, Nilgun |
| 2010 | Brand elevation in supply chains | Yurt, Oznur ; Demirbağ Kaplan, Melike ; Yumurtacı Hüseyinoğlu, Işık Özge ; Baltacioglu, Tuncdan |
| 2010 | Branding places: applying brand personality concept to cities | Demirbağ Kaplan, Melike ; Yurt, Oznur ; Güneri Çangarlı, Burcu ; Kurtulus, Kemal |
| 2017 | Design Thinking: A New Road Map In Business Education | Ceviker-Cinar, Gozde; Mura, Gokhan ; Demirbağ Kaplan, Melike |
| 2010 | Educational Blogging Integrating Technology Into Marketing Experience | Demirbağ Kaplan, Melike ; Piskin, Burak; Bol, Beste |
| 2018 | Electric mobility in Europe: A comprehensive review of motivators and barriers in decision making processes | Biresselioglu, Mehmet Efe ; Demirbağ Kaplan, Melike ; Yilmaz, Barbara Katharina |
| 2015 | Evaluating vaccine avoidance from a wider angle | Demirbağ Kaplan, Melike ; Kaplan, Yusuf Gem |
| 2017 | Health commodified, health communified: navigating digital consumptionscapes of well-being | Cavusoglu, Lena; Demirbağ Kaplan, Melike |
| 2015 | I love to hate you: Loyalty for disliked brands and the role of nostalgia | Demirbağ Kaplan, Melike ; Yildirim, Cansu ; Gulden, Selin ; Aktan, Damla |
| 2020 | Individuals, collectives, and energy transition: Analysing the motivators and barriers of European decarbonisation | Biresselioglu, Mehmet Efe ; Demir, Muhittin Hakan ; Demirbağ Kaplan, Melike ; Solak, Berfu |
| 2007 | A new framework for service supply chains | Baltacioglu, Tuncdan; Ada, Erhan ; Demirbağ Kaplan, Melike ; Yurt, Oznur ; Kaplan, Y. Cem |
| 2007 | Product appearance and brand knowledge: An analysis of critical relationships | Demirbağ Kaplan, Melike |
| 2009 | SOME CRM PRINCIPLES AND STRATEGIES APPLIED IN BRANDING AN INSTITUTION OF ENGINEERING EDUCATION | Merticaru, Vasile V.; Demirbağ Kaplan, Melike |
| 2016 | A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses | Türkel, Selin ; Uzunoglu, Ebru ; Demirbağ Kaplan, Melike ; Vural, Beril Akinci |
| 2019 | Towards a liberalized Turkish natural gas market: a SWOT analysis | Biresselioglu, Mehmet Efe ; Demirbağ Kaplan, Melike ; Ozyorulmaz, Evrim |
| 2018 | We beat the cops in GTA: Po(ludic)al activism in the age of video games | Demirbağ Kaplan, Melike ; Kaplan-Oz, Begum |
