| Issue Date | Title | Author(s) |
| 2005 | Analysis of Factors Influencing Consumer Decision Making and Chocie: With a Comparative Study in Different Product Classes | Demirbağ Kaplan, Melike |
| 2011 | Anti-Consumption of Public Services: Vacci(not)ion for Swine Flu | Demirbağ Kaplan, Melike ; Kaplan, Yusuf Cem |
| 2011 | Brand Avoidance Behavior in Virtual Communities | Demirbağ Kaplan, Melike ; Ati̇k, Deniz ; Gurkaynak, Nilgun |
| 2010 | Brand Elevation in Supply Chains | Yurt, Oznur ; Demirbağ Kaplan, Melike ; Yumurtacı Hüseyinoğlu, Işık Özge ; Baltacioglu, Tuncdan |
| 2010 | Branding Places: Applying Brand Personality Concept To Cities | Demirbağ Kaplan, Melike ; Yurt, Oznur ; Güneri Çangarlı, Burcu ; Kurtulus, Kemal |
| 2017 | Design Thinking: a New Road Map in Business Education | Ceviker-Cinar, Gozde; Mura, Gokhan ; Demirbağ Kaplan, Melike |
| 2010 | Educational Blogging Integrating Technology Into Marketing Experience | Demirbağ Kaplan, Melike ; Piskin, Burak; Bol, Beste |
| 2018 | Electric Mobility in Europe: a Comprehensive Review of Motivators and Barriers in Decision Making Processes | Biresselioglu, Mehmet Efe ; Demirbağ Kaplan, Melike ; Yilmaz, Barbara Katharina |
| 2015 | Evaluating Vaccine Avoidance From a Wider Angle | Demirbağ Kaplan, Melike ; Kaplan, Yusuf Gem |
| 2017 | Health Commodified, Health Communified: Navigating Digital Consumptionscapes of Well-Being | Cavusoglu, Lena; Demirbağ Kaplan, Melike |
| 2015 | I Love To Hate You: Loyalty for Disliked Brands and the Role of Nostalgia | Demirbağ Kaplan, Melike ; Yildirim, Cansu ; Gulden, Selin ; Aktan, Damla |
| 2020 | Individuals, Collectives, and Energy Transition: Analysing the Motivators and Barriers of European Decarbonisation | Biresselioglu, Mehmet Efe ; Demir, Muhittin Hakan ; Demirbağ Kaplan, Melike ; Solak, Berfu |
| 2007 | A New Framework for Service Supply Chains | Baltacioglu, Tuncdan; Ada, Erhan ; Demirbağ Kaplan, Melike ; Yurt, Oznur ; Kaplan, Y. Cem |
| 2007 | Product Appearance and Brand Knowledge: an Analysis of Critical Relationships | Demirbağ Kaplan, Melike |
| 2009 | Some Crm Principles and Strategies Applied in Branding an Institution of Engineering Education | Merticaru, Vasile V.; Demirbağ Kaplan, Melike |
| 2016 | A Strategic Approach To Csr Communication: Examining the Impact of Brand Familiarity on Consumer Responses | Türkel, Selin ; Uzunoglu, Ebru ; Demirbağ Kaplan, Melike ; Vural, Beril Akinci |
| 2019 | Towards a Liberalized Turkish Natural Gas Market: a Swot Analysis | Biresselioglu, Mehmet Efe ; Demirbağ Kaplan, Melike ; Ozyorulmaz, Evrim |
| 2018 | We Beat the Cops in Gta: Po(ludic)al Activism in the Age of Video Games | Demirbağ Kaplan, Melike ; Kaplan-Oz, Begum |
