Publications

5630

Organisations

93

Researchers

566

Projects

343

Most Viewed

10,528
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
4,216
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
3,548
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
3,274
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
3,080
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

6,514
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,490
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,360
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
1,858
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
1,754
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Yemek, Tarım ve Kır Tartışmaları, Coğrafi İşaretler ve Alternatif Gıda Ağları Nizam Bilgiç, Derya 
Type Book Part
Yeni Nesil Kooperatifler: Topluluk, Aidiyet Ve Yer-Temellilik Nizam Bilgiç, Derya 
Type Book
KOOPERATİFLER, BELEDİYELER VE GIDA AĞLARI: TİRE SÜT KOOPERATİFİ ÖRNEĞİ [COOPERATIVES, LOCAL GOVERNMENTS AND FOOD NETWORKS: THE CASE OF TIRE DAIRY FARMERS COOPERATIVE] Nizam Bilgiç, Derya 
Type Article
Türkiyede ve Dünyada Yerel Geleneksel Peynirler: Kars Kaşarı Coğrafi İşareti Nizam Bilgiç, Derya 
Type Book
Yerellik, Geleneksellik ve Coğrafi İşaret: Mücadeleler ve Müzakereler Nizam Bilgiç, Derya 
Type Book Part