Publications

5724

Organisations

93

Researchers

580

Projects

343

Most Viewed

11,064
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
4,568
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
3,954
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
3,676
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
3,454
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

7,016
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,610
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,546
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
1,966
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
1,958
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis

Recent Submissions

1.0 2.0 atom
TÜRKÇEDEKİ DUYGU SÖZCÜKLERİ VE DUYGU YÜKLÜ SÖZCÜKLER Mergen, Filiz 
Type Article
Culinary Application of Artisan Chocolate Enriched With Spirulina and Sensorial Evaluation Öztürk, Betül ; Ozgun, Oyku Leyla
Type Article
Comparison of Machine Learning Methods for Limited Predictive Maintenance Ozkul, Timur; Topalli, Ayca 
Type Article
Conceptualising Social Gastronomy Movement From the Perspective of Social Gastronomy Initiatives Irıgüler, Feray
Type Article
A Bibliometric and Visual Analysis of Publications on Low-Density Lipoprotein Cholesterol Estimating Equations Bolat, Serkan ; Yerlitas, Serra Ilayda; Cephe, Ahu; Kochan, Necla ; Zararsız, Gözde Ertürk; Doğan, Halef Okan; Zararsiz, Gokmen
Type Article