Publications

5042

Organisations

93

Researchers

476

Projects

133

Most Viewed

6,364
Effects of traditional and digital experiential marketing on brand loyalty: A Research on sephora brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,570
How does Generation Z perceive H&M and luxury designer co-brandings? Qualitative insights from Turkey Tunçer, Ali Rıza
Type Master Thesis
2,518
A study on the relationship between anxiety types and the zeigarnik effect Erdin, Buse
Type Master Thesis
2,198
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article
1,698
Doxorubicin-induced senescence promotes stemness and tumorigenicity in EpCAM-/CD133-nonstem cell population in hepatocellular carcinoma cell line, HuH-7 Karabiçici, Mustafa; Alptekin, Sena; Fırtına Karagonlar, Zeynep ; Erdal, Esra
Type Article

Most Downloaded

3,264
Effects of traditional and digital experiential marketing on brand loyalty: A Research on sephora brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
1,622
How does Generation Z perceive H&M and luxury designer co-brandings? Qualitative insights from Turkey Tunçer, Ali Rıza
Type Master Thesis
940
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
848
Türkçede edilgenliğin Bbelirtililik kayması açısından bazı görünümleri Sebzecioğlu, Turgay; Oktar, Lütfiye 
Type Other
836
Auditors' perceptions of artificial intelligence: Evidence from global audit companies Şen, Yağmur
Type Master Thesis

Recent Submissions

1.0 2.0 atom
A Study on the Concept of Gastrodiplomacy: The Case of Turkish Breakfast Day Betül Öztürk; Pelin Eroğlu
Type Article
Uluslararası Otel İşletmelerinde Sürdürülebilirlik Betül Öztürk; Selin İşevcan Ertamay; Feray Yentür
Type Book Part
Avrupa Yeşil Mutabakatının Etkilerinin Çerçevelendirilmesi: “Normatif Güç” Olarak AB ve Ötesine Yansımaları Biresselioğlu, Mehmet Efe ; Solak, Berfu; Savaş, Zehra Funda 
Type Article
Comparison of Conservative and Arthroplasty Treatment for 3 or 4 Part Proximal Humerus Fractures in the Elderly Akdemir, Mehmet; Biçen, Ahmet Çağdaş ; Turan, Ahmet Cemil; Ekin, Ahmet ; Kılıç, Ali İhsan; Ünal, Meriç
Type Article
Work-Related Musculoskeletal Pain in Hospital Employees Sertpoyraz, Filiz Meryem; Altaş, Elif Umay; Tanıgör, Göksel ; Han, Esra
Type Article