Ertekin, Zeynep
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Ozdamar Ertekin, Zeynep
Ertekin, Zeynep Özdamar
Özdamar Ertekin, Zeynep
Ertekin, Zeynep Özdamar
Özdamar Ertekin, Zeynep
Job Title
Email Address
zeynep.ertekin@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
1NO POVERTY
2
Research Products
2ZERO HUNGER
1
Research Products
3GOOD HEALTH AND WELL-BEING
1
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4QUALITY EDUCATION
3
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5GENDER EQUALITY
3
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6CLEAN WATER AND SANITATION
1
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7AFFORDABLE AND CLEAN ENERGY
1
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8DECENT WORK AND ECONOMIC GROWTH
4
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9INDUSTRY, INNOVATION AND INFRASTRUCTURE
8
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10REDUCED INEQUALITIES
3
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11SUSTAINABLE CITIES AND COMMUNITIES
1
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12RESPONSIBLE CONSUMPTION AND PRODUCTION
2
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13CLIMATE ACTION
1
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14LIFE BELOW WATER
1
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15LIFE ON LAND
2
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16PEACE, JUSTICE AND STRONG INSTITUTIONS
4
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17PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents
11
Citations
418
h-index
6
Documents
12
Citations
342
Scholarly Output
27
Articles
17
Views / Downloads
186/212
Supervised MSc Theses
4
Supervised PhD Theses
1
WoS Citation Count
342
Scopus Citation Count
455
Patents
0
Projects
0
WoS Citations per Publication
12.67
Scopus Citations per Publication
16.85
Open Access Source
11
Supervised Theses
5
| Journal | Count |
|---|---|
| Journal of Macromarketıng | 4 |
| Markets, Globalization and Development Review | 4 |
| ODTÜ Gelişme Dergisi | 2 |
| Journal of Consumer Behavıour | 1 |
| Journal of Global Fashıon Marketıng | 1 |
Current Page: 1 / 3
Scopus Quartile Distribution
Competency Cloud
27 results
Scholarly Output Search Results
Now showing 1 - 10 of 27
Article Citation - WoS: 4Citation - Scopus: 4Convivial Circularities for Degrowth: the Case of Upcycling(Sage Publications inc, 2025-01-08) Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, DenizThis study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for a degrowth transition in circular fashion. Acknowledging valuable marketing research on the motivations, benefits, and challenges of consumer upcycling, we investigate the often-overlooked domain of institutional upcycling practices, through interviews with diverse industry actors and secondary data analysis. Our analysis advances critical and theoretical debates on degrowth and circular fashion by examining how the socio-ecological value of upcycled waste is realized through institutional upcycling practices. Accordingly, we elucidate the emerging dynamics of degrowth circularity, demonstrating how these dynamics challenge and expand the degrowth principle of conviviality. Findings articulate the diverse convivialities necessary for a degrowth transition in circular fashion. Specifically, we highlight neo-material and more-than-human relationality as essential organizing principles of conviviality for degrowth circularity.Conference Object Towards a Sustainable Fashion System: Slow Fashion Movement(Sage Publications Inc, 2013) Ertekin, Zeynep; Ati̇k, Deniz[Abstract Not Available]Article Consumers' Attitude To and Choice of Store Brands in Fashion Apparel: Role of Gender and Shopping Style(2015) Ertekin, Zeynep; Kurtuluş, Kemal; Özdamar, Zeynep ErtekinMağaza markaları ile ilgili önceki çalışmaların çoğu tüketicilerin gıda sektöründeki tutumunu inceler. Bu çalışma tüketicilerin mağaza markalarına karşı tutumunu moda perakendeciliği alanında araştırır ve müşterilerin mağaza tercihlerini ve bu tercihleri etkileyen faktörleri inceler. Cinsiyet ve alışveriş tarzının, mağaza ve marka tercihi, mağaza markası tutumu ve mağaza sadakati üzerindeki etkisini anlamak için, 300 katılımcıdan veri toplanmıştır. Bulguların ve ileride yapılacak çalışmalar için verilen önerilerin, moda, pazarlama ve perakendecilik alanlarında çalışan araştırmacılara ve uygulayıcılara yol göstermesi ve yeni ampirik araştırmalara ışık tutması beklenmektedir.Article Citation - WoS: 186Citation - Scopus: 242Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion(Sage Publications Inc, 2014-05-19) Ertekin, Zeynep; Ati̇k, DenizExamining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product obsolescence, and aesthetic fads, can be challenged and repositioned to encourage greater sustainability. Slow fashion has been selected as a context to examine the emergence of an alternative system, as it develops a holistic understanding of what constitutes sustainable fashion. However, it is still unclear whether the slow fashion movement can eventually challenge the global dominance of fast fashion, as many trade-offs and conflicts are involved. We aim to contribute to previous scholarly work by shedding light on the motivating factors that encourage different actors to participate in the slow fashion movement and on the barriers that keep the network from mobilizing. We also offer possible remedies that we hope will be beneficial for scholars and practitioners working to build a more sustainable fashion system.Article Citation - WoS: 23Citation - Scopus: 35The Restless Desire for the New Versus Sustainability: the Pressing Need for Social Marketing in Fashion Industry(Emerald Group Publishing Ltd, 2022-09-30) Ati̇k, Deniz; Ertekin, Zeynep; Ozdamar Ertekin, ZeynepPurpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers' restless desire for the new and the growing need to consume sustainably. Design/methodology/approach This paper is conceptual in nature, and through a review of the literature in fashion, consumer, sustainability and social marketing studies, it examines why consumer desire for the new is so profound and how it conflicts with sustainability goals of the fashions industry. With a macrosocial approach, it reveals how multiple constituents of the fashion system can contribute toward sustainability goals. Findings This study explains consumers' psychological and social needs driving their restless desire for the new and the role of fast fashion companies fuelling this desire. It also discusses the consequences of excessive fashion consumption and presents social marketing solutions at micro, meso and macro levels with upstream and downstream effects toward sustainability goals. Practical implications Considering the increasing consciousness about the negative impacts of excessive fashion consumption, this study suggests both practical and social implications that are associated with multiple stakeholders including consumers, fashion companies and public policymakers. Originality/value This study reveals in detail the challenges and potential social marketing solutions at micro, meso and macro levels, concerning the conflict between consumers' restless desire for the new and the pressing need to consume more sustainably.Master Thesis Digitalization and Consumer Activism: Underlying Motives and Feelings of Consumers and Implications for Brands [master Thesis](İzmir Ekonomi Üniversitesi, 2021) Dilek, Pınar Özkılıç; Ertekin, Zeynep ÖzdamarBu çalışma, tüketicilerin çevrimiçi aktivizme katılma motivasyonları ve duyguları hakkında içgörü elde etmeyi ve markalar tarafından uygulanan dijital aktivizm kampanyalarının tüketiciler üzerindeki etkilerini incelemeyi amaçlamaktadır. Araştırma, tüketicilerin dijital aktivizme nasıl katıldıklarını, aktivist eylemlere katılma motivasyonlarını ve duygularını, markaların başlattığı aktivist hareketleri ve uygulamaları nasıl algıladıklarını yanıtlamayı hedefler. Tüketicilerin duygu ve motivasyonlarını daha iyi anlamak için nitel araştırma yöntemi uygulanmış ve 17 yarı yapılandırılmış derinlemesine mülakat yapılmıştır. Görüşmeler sırasında projektif teknikler kullanılmış ve katılımcılara, markaların aktivist kampanya örnekleri gösterilmiştir. Araştırma sonuçlarına göre, tüketicilerin dijital aktivizme katılma motivasyonları, sosyal sorunlara karşı hissettikleri sorumluluk ve görev bilinci, güncel kalma arzusu ve eğlence kategorileri altında gruplanır. Dijital aktivizme katılırken tüketicilerin hissettikleri duygular, tatmin, korku, endişe ve umuttur. Araştırma ayrıca, tüketicilerin aktivist kampanyaları başarılı bulması için markaların dikkat etmesi gereken kriterler konusunda ışık tutar. Global kampanyaları farklı ülkelerde uyarlarken markaların dil engeline dikkat etmesi gerekir. Markaların siyasi ve toplumsal baskılardan arınarak bir konuyu desteklemesi tüketiciler tarafından daha samimi ve inandırıcı bulunmaktadır. Markanın toplumda değer gören bir konu hakkında sessiz kalması durumunda tüketiciler tarafından linç edilmemesi için o konuya neden destek vermediğini tüketiciye açıklaması gerekmektedir. Toplumsal veya hassas sorunlar kampanya konusu olacaksa, eğlence odaklı bir yaklaşım tercih edilmemelidir.Article Citation - Scopus: 1Aging and the Screen: Toxic Commodification of the Female Body in the Substance (2024)(University of Rhode Island, 2025) Uyug Sengun, D.; Aydın, T.M.; Ozdamar Ertekin, Z.Article Toplumsal Cinsiyet Yansımalarıyla İş Yerinde Kadın Çalışanların Giyim Tercihleri(2023-12-06) Üçel, Ela Burcu; Ertekin, Zeynep; Oflaç, Bengü; Sergevil Dalkılıç, Olca; Surgevil, OlcaToplumsal cinsiyet rollerinin ve beklentilerinin çalışan kadınlar üzerinde etkisini gösterdiği alanlardan birisi de giyim tercihleridir. Kadınların giyim ve görünümlerini düzenlerken dikkat ettikleri unsurların neler olduğunu araştırmayı amaçlayan bu çalışmada nitel araştırma yöntemi kullanılmış ve 16 beyaz yakalı kadın çalışandan derinlemesine görüşmeler aracılığıyla veri toplanmıştır. Çalışmada elde edilen sonuçlar kadının iş yeri giyimine dair toplumsal ve örgütsel beklentiler; iş yeri giyimi üzerinden cinsiyet ayrımcılığı ve iş yeri giyiminin kadın üzerindeki etkileri şeklinde gruplandırılmıştır. Sonuçlar genel olarak iş yerinde kadın çalışanların giysi tercihlerinin toplumsal cinsiyet rollerine dair beklentilerle şekillendiğini veya şekillendirildiğini, kadınların iş yerlerinde giyimleri söz konusu olduğunda çoklu dengeleri gözetmek durumunda kaldığını ve giyimleriyle sürekli denetim altında hissettiklerini göstermektedir.Article Citation - Scopus: 1Grieving & Swiping: Online Dating as Consumers' Post-Breakup Resolution(University of Rhode Island, 2024) Ozdamar Ertekin, Zeynep; Kural, Salih; Taştan, İremThis study explores the underlying motivations of consumers’ usage of online dating applications after the breakup of romantic relationships. The experiences of young-adult consumers who went through post-breakup grief are investigated through in-depth interviews. Findings resulted in twelve categories of motivations that participating consumers had regarding their usage of dating apps, in relation to managing the grief after breakup. Motivations are grouped under the categories of coping, updating, and desiring. Moreover, findings also demonstrated diverging pathways in using dating apps for emotional resolution. The study contributes to our understanding of dating app usage by highlighting important insights from consumers who benefitted from these apps to manage their post-breakup grief. Furthermore, we suggest managerial implications for the online dating application industry drawing from the link between romantic breakups and dating app usage to design marketing strategies that can better relate to shifting consumer expectations. © 2025 Elsevier B.V., All rights reserved.Article Digitalization and Consumer Activism: Underlying Motives and Feelings of Consumers and Implications for Brands(2022) Ertekin, Zeynep; Özkılıç, PınarThis study aims to gain an understanding of the motivations and feelings of consumers when participating in online activism and to examine the effects of digital activism campaigns implemented by brands. The research seeks to answer how consumers are participating in digital activism and their motivations; the feelings of consumers with regards to digital activism and consumer engagement; and how consumers perceive activist movements and practices initiated by brands. Qualitative approach was carried out and 17 semi-structured in-depth interviews were conducted. Projective techniques were used and examples of activist campaigns of brands were shown to the participants. According to the findings, the motivations of the consumers are sense of responsibility and duty they feel towards social problems, the desire to stay up-to-date and entertainment. The feelings associated with digital activism are gratification, fear, feeling of concern, and hope. The findings have further implications and suggestions for brands to have effective activist campaigns such as: paying attention to language barrier when adapting global campaigns; defending the cause they believe in despite pressures; explaining the reasoning when they do not support a social cause, not to be lynched by consumers; and not choosing an entertainment-oriented approach when addressing sensitive issues.
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