Ertekin, Zeynep

Ertekin, Zeynep

Profile URL

https://hdl.handle.net/20.500.14365/6694

Name Variants

Ozdamar Ertekin, Zeynep
Ertekin, Zeynep Özdamar
Özdamar Ertekin, Zeynep

Email Address

zeynep.ertekin@ieu.edu.tr

Main Affiliation

03.02. Business Administration

Status

Current Staff

Sustainable Development Goals

5

GENDER EQUALITY

3

Research Products

9

INDUSTRY, INNOVATION AND INFRASTRUCTURE

8

Research Products

13

CLIMATE ACTION

1

Research Products

8

DECENT WORK AND ECONOMIC GROWTH

3

Research Products

14

LIFE BELOW WATER

1

Research Products

17

PARTNERSHIPS FOR THE GOALS

1

Research Products

1

NO POVERTY

2

Research Products

2

ZERO HUNGER

1

Research Products

4

QUALITY EDUCATION

3

Research Products

11

SUSTAINABLE CITIES AND COMMUNITIES

1

Research Products

16

PEACE, JUSTICE AND STRONG INSTITUTIONS

4

Research Products

3

GOOD HEALTH AND WELL-BEING

1

Research Products

6

CLEAN WATER AND SANITATION

1

Research Products

12

RESPONSIBLE CONSUMPTION AND PRODUCTION

1

Research Products

10

REDUCED INEQUALITIES

2

Research Products

15

LIFE ON LAND

2

Research Products

7

AFFORDABLE AND CLEAN ENERGY

1

Research Products

Documents

11

Citations

418

h-index

6

Go to Scopus profile

Documents

12

Citations

342

Go to WoS profile

Scholarly Output

27

Articles

17

Views / Downloads

36/641

Supervised MSc Theses

4

Supervised PhD Theses

1

WoS Citation Count

342

Scopus Citation Count

455

WoS h-index

7

Scopus h-index

7

Patents

0

Projects

0

WoS Citations per Publication

12.67

Scopus Citations per Publication

16.85

Open Access Source

11

Supervised Theses

5

Journal	Count
Journal of Macromarketıng	4
Markets, Globalization and Development Review	4
ODTÜ Gelişme Dergisi	2
Journal of Consumer Behavıour	1
Journal of Global Fashıon Marketıng	1

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Current Page: 1 / 3

Scopus Quartile Distribution

Competency Cloud

Scholarly Output Search Results

Now showing 1 - 10 of 27

Towards a Sustainable Fashion System: Slow Fashion Movement
(Sage Publications Inc, 2013) Ertekin, Zeynep; Ati̇k, Deniz
[Abstract Not Available]
Consumers' Attitude To and Choice of Store Brands in Fashion Apparel: Role of Gender and Shopping Style
(2015) Ertekin, Zeynep; Kurtuluş, Kemal
Mağaza markaları ile ilgili önceki çalışmaların çoğu tüketicilerin gıda sektöründeki tutumunu inceler. Bu çalışma tüketicilerin mağaza markalarına karşı tutumunu moda perakendeciliği alanında araştırır ve müşterilerin mağaza tercihlerini ve bu tercihleri etkileyen faktörleri inceler. Cinsiyet ve alışveriş tarzının, mağaza ve marka tercihi, mağaza markası tutumu ve mağaza sadakati üzerindeki etkisini anlamak için, 300 katılımcıdan veri toplanmıştır. Bulguların ve ileride yapılacak çalışmalar için verilen önerilerin, moda, pazarlama ve perakendecilik alanlarında çalışan araştırmacılara ve uygulayıcılara yol göstermesi ve yeni ampirik araştırmalara ışık tutması beklenmektedir.
Citation - WoS: 186
Citation - Scopus: 242
Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion
(Sage Publications Inc, 2015) Ertekin, Zeynep; Ati̇k, Deniz
Examining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product obsolescence, and aesthetic fads, can be challenged and repositioned to encourage greater sustainability. Slow fashion has been selected as a context to examine the emergence of an alternative system, as it develops a holistic understanding of what constitutes sustainable fashion. However, it is still unclear whether the slow fashion movement can eventually challenge the global dominance of fast fashion, as many trade-offs and conflicts are involved. We aim to contribute to previous scholarly work by shedding light on the motivating factors that encourage different actors to participate in the slow fashion movement and on the barriers that keep the network from mobilizing. We also offer possible remedies that we hope will be beneficial for scholars and practitioners working to build a more sustainable fashion system.
Citation - WoS: 23
Citation - Scopus: 35
The Restless Desire for the New Versus Sustainability: the Pressing Need for Social Marketing in Fashion Industry
(Emerald Group Publishing Ltd, 2023) Ati̇k, Deniz; Ertekin, Zeynep
Purpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers' restless desire for the new and the growing need to consume sustainably. Design/methodology/approach This paper is conceptual in nature, and through a review of the literature in fashion, consumer, sustainability and social marketing studies, it examines why consumer desire for the new is so profound and how it conflicts with sustainability goals of the fashions industry. With a macrosocial approach, it reveals how multiple constituents of the fashion system can contribute toward sustainability goals. Findings This study explains consumers' psychological and social needs driving their restless desire for the new and the role of fast fashion companies fuelling this desire. It also discusses the consequences of excessive fashion consumption and presents social marketing solutions at micro, meso and macro levels with upstream and downstream effects toward sustainability goals. Practical implications Considering the increasing consciousness about the negative impacts of excessive fashion consumption, this study suggests both practical and social implications that are associated with multiple stakeholders including consumers, fashion companies and public policymakers. Originality/value This study reveals in detail the challenges and potential social marketing solutions at micro, meso and macro levels, concerning the conflict between consumers' restless desire for the new and the pressing need to consume more sustainably.
Citation - WoS: 1
The Effect of Changing Work Environment on Work-Life Balance and Well-Being of Female Employees During The Covid-19 Pandemic
(Int Journal Contemporary Economics & Administrative Sciences, 2022) Uçel, Ela Burcu; Dalkilic, Olca Surgevil; Ertekin, Zeynep; Oflac, Bengu Sevil
This study aims to understand how working from home, which started to be implemented due to the Covid-19 pandemic, affects the work-life balance and well-being of female employees. For this purpose, qualitative research method was preferred in order to understand the experiences, thoughts and feelings of working women about flexible working models. In-depth interviews were conducted with 16 female employees between the ages of 29-48. Three main themes emerged as a result of the coding and analysis of the interviews: (I) The effect of the pandemic on perception of work time, (II) Pandemic and changing perception of workplace, (III) Pandemic and work-life balance, (IV) Pandemic and well-being/wellness. The findings of the study will be effective in understanding the hybrid working system, which is expected to continue after Covid-19, and in shaping the human resources policies and practices in the future.
Citation - WoS: 4
Citation - Scopus: 4
Convivial Circularities for Degrowth: the Case of Upcycling
(Sage Publications inc, 2025) Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, Deniz
This study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for a degrowth transition in circular fashion. Acknowledging valuable marketing research on the motivations, benefits, and challenges of consumer upcycling, we investigate the often-overlooked domain of institutional upcycling practices, through interviews with diverse industry actors and secondary data analysis. Our analysis advances critical and theoretical debates on degrowth and circular fashion by examining how the socio-ecological value of upcycled waste is realized through institutional upcycling practices. Accordingly, we elucidate the emerging dynamics of degrowth circularity, demonstrating how these dynamics challenge and expand the degrowth principle of conviviality. Findings articulate the diverse convivialities necessary for a degrowth transition in circular fashion. Specifically, we highlight neo-material and more-than-human relationality as essential organizing principles of conviviality for degrowth circularity.
Citation - Scopus: 1
Aging and the Screen: Toxic Commodification of the Female Body in the Substance (2024)
(University of Rhode Island, 2025) Uyug Sengun, D.; Aydın, T.M.; Ozdamar Ertekin, Z.
Citation - Scopus: 1
Grieving & Swiping: Online Dating as Consumers' Post-Breakup Resolution
(University of Rhode Island, 2024) Ozdamar Ertekin, Zeynep; Kural, Salih; Taştan, İrem
This study explores the underlying motivations of consumers’ usage of online dating applications after the breakup of romantic relationships. The experiences of young-adult consumers who went through post-breakup grief are investigated through in-depth interviews. Findings resulted in twelve categories of motivations that participating consumers had regarding their usage of dating apps, in relation to managing the grief after breakup. Motivations are grouped under the categories of coping, updating, and desiring. Moreover, findings also demonstrated diverging pathways in using dating apps for emotional resolution. The study contributes to our understanding of dating app usage by highlighting important insights from consumers who benefitted from these apps to manage their post-breakup grief. Furthermore, we suggest managerial implications for the online dating application industry drawing from the link between romantic breakups and dating app usage to design marketing strategies that can better relate to shifting consumer expectations. © 2025 Elsevier B.V., All rights reserved.
Digitalization and Consumer Activism: Underlying Motives and Feelings of Consumers and Implications for Brands
(2022) Ertekin, Zeynep; Özkılıç, Pınar
This study aims to gain an understanding of the motivations and feelings of consumers when participating in online activism and to examine the effects of digital activism campaigns implemented by brands. The research seeks to answer how consumers are participating in digital activism and their motivations; the feelings of consumers with regards to digital activism and consumer engagement; and how consumers perceive activist movements and practices initiated by brands. Qualitative approach was carried out and 17 semi-structured in-depth interviews were conducted. Projective techniques were used and examples of activist campaigns of brands were shown to the participants. According to the findings, the motivations of the consumers are sense of responsibility and duty they feel towards social problems, the desire to stay up-to-date and entertainment. The feelings associated with digital activism are gratification, fear, feeling of concern, and hope. The findings have further implications and suggestions for brands to have effective activist campaigns such as: paying attention to language barrier when adapting global campaigns; defending the cause they believe in despite pressures; explaining the reasoning when they do not support a social cause, not to be lynched by consumers; and not choosing an entertainment-oriented approach when addressing sensitive issues.
Changing practices of consumers in food consumption in an inflationary environment
(İzmir Ekonomi Üniversitesi, 2024) Kolay, Oğuzhan; Özdamar Ertekin, Zeynep
Bu çalışma, tüketicilerin Türkiye'de yaşanılan yüksek gıda enflasyonu sonrası tüketici alışkanlıkları, duygu ve düşünceleri ve sosyal hayatlarındaki değişiklikleri incelemeyi amaçlamaktadır. Araştırma, tüketicilerin enflasyonist ortam sürecindeki davranış değişikliklerini enflasyon öncesi olmayan ancak bu süreç içerisinde kendi geliştirdikleri çözüm yollarını tespit etmeyi amaçlar. Tüketicilerin duygu ve düşüncelerini daha iyi anlayabilmek adına nitel araştırma yöntemi uygulanmış ve 14 yarı yapılandırılmış derinlemesine mülakat yapılmıştır. Sonuçların analizine göre tüketiciler enflasyonist ortamdan en az şekilde etkilenebilmek adına en uygun fiyatlı ürün arayışına geçiş yapmış, kırmızı et tüketiminden uzaklaşmış daha yüksek karbonhidratlı diyete geçmiştir. Ayrıca, bütçe yönetimi için çeşitli yollar geliştirmiş, bahçede ürün yetiştirme olanağına sahip olan tüketiciler bu tarz alternatif yöntemler uygulamaya başlamıştır. Bu süre içerisinde katılımcıların atık yönetimi bilinci artmış, atığı en aza indirecek yöntemler benimsenmiştir. Tüketicilerdeki bu davranış değişikliklerinin yanı sıra ekonomik krizden dolayı sosyalleşme sorunlarının ortaya çıktığı ve arkadaş ve aileleri ile birlikte lezzetli yemek yeme mutluluğundan uzaklaştıkları görülmüştür. Bu durumun da stres ve mutsuzluk getirdiği gözlemlenmiştir. Çalışma sonunda gıda markaları, perakendecileri ve üreticilerine atık ve israf oluşumunu engellemek için uzun raf ömürlü, doğru tonajlı ambalaj, lezzetli, yüksek proteinli ürün üretimi konusunda öneriler verilmiştir.

Ertekin, Zeynep

Profile URL

Name Variants

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Email Address

Main Affiliation

Status

Website

ORCID ID

Scopus Author ID

Turkish CoHE Profile ID

Google Scholar ID

WoS Researcher ID

Files

Sustainable Development Goals

5

GENDER EQUALITY

3

Research Products

9

INDUSTRY, INNOVATION AND INFRASTRUCTURE

8

Research Products

13

CLIMATE ACTION

1

Research Products

8

DECENT WORK AND ECONOMIC GROWTH

3

Research Products

14

LIFE BELOW WATER

1

Research Products

17

PARTNERSHIPS FOR THE GOALS

1

Research Products

1

NO POVERTY

2

Research Products

2

ZERO HUNGER

1

Research Products

4

QUALITY EDUCATION

3

Research Products

11

SUSTAINABLE CITIES AND COMMUNITIES

1

Research Products

16

PEACE, JUSTICE AND STRONG INSTITUTIONS

4

Research Products

3

GOOD HEALTH AND WELL-BEING

1

Research Products

6

CLEAN WATER AND SANITATION

1

Research Products

12

RESPONSIBLE CONSUMPTION AND PRODUCTION

1

Research Products

10

REDUCED INEQUALITIES

2

Research Products

15

LIFE ON LAND

2

Research Products

7