Ertekin, Zeynep

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14365/6694
Name Variants
Ozdamar Ertekin, Zeynep
Ertekin, Zeynep Özdamar
Özdamar Ertekin, Zeynep
Job Title
Email Address
zeynep.ertekin@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
Website
ORCID ID
0000-0002-7365-5708
Scopus Author ID
55558029000
Turkish CoHE Profile ID
0A9966E94071C2A8
Google Scholar ID
OM92migAAAAJ
WoS Researcher ID
GDI-4452-2022
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Zeynep_Ertekin.png (110.04 KB)

Sustainable Development Goals

NO POVERTY1
NO POVERTY
2
Research Products
ZERO HUNGER2
ZERO HUNGER
1
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
1
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
3
Research Products
GENDER EQUALITY5
GENDER EQUALITY
3
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
1
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
1
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
4
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
8
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
3
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
2
Research Products
CLIMATE ACTION13
CLIMATE ACTION
1
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
1
Research Products
LIFE ON LAND15
LIFE ON LAND
2
Research Products
PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
4
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents

11

Citations

418

h-index

6

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Documents

12

Citations

342

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Scholarly Output

27

Articles

17

Views / Downloads

58/61

Supervised MSc Theses

4

Supervised PhD Theses

1

WoS Citation Count

342

Scopus Citation Count

455

Patents

0

Projects

0

WoS Citations per Publication

12.67

Scopus Citations per Publication

16.85

Open Access Source

11

Supervised Theses

5

JournalCount
Journal of Macromarketıng4
Markets, Globalization and Development Review4
ODTÜ Gelişme Dergisi2
Journal of Consumer Behavıour1
Journal of Global Fashıon Marketıng1
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Now showing 1 - 10 of 27
  • Thumbnail Image
    Conference Object
    Towards a Sustainable Fashion System: Slow Fashion Movement
    (Sage Publications Inc, 2013) Ertekin, Zeynep; Ati̇k, Deniz
    [Abstract Not Available]
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    Article
    Citation - WoS: 4
    Citation - Scopus: 4
    Convivial Circularities for Degrowth: the Case of Upcycling
    (Sage Publications inc, 2025) Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, Deniz
    This study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for a degrowth transition in circular fashion. Acknowledging valuable marketing research on the motivations, benefits, and challenges of consumer upcycling, we investigate the often-overlooked domain of institutional upcycling practices, through interviews with diverse industry actors and secondary data analysis. Our analysis advances critical and theoretical debates on degrowth and circular fashion by examining how the socio-ecological value of upcycled waste is realized through institutional upcycling practices. Accordingly, we elucidate the emerging dynamics of degrowth circularity, demonstrating how these dynamics challenge and expand the degrowth principle of conviviality. Findings articulate the diverse convivialities necessary for a degrowth transition in circular fashion. Specifically, we highlight neo-material and more-than-human relationality as essential organizing principles of conviviality for degrowth circularity.
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    Article
    Consumers' Attitude To and Choice of Store Brands in Fashion Apparel: Role of Gender and Shopping Style
    (2015) Ertekin, Zeynep; Kurtuluş, Kemal
    Mağaza markaları ile ilgili önceki çalışmaların çoğu tüketicilerin gıda sektöründeki tutumunu inceler. Bu çalışma tüketicilerin mağaza markalarına karşı tutumunu moda perakendeciliği alanında araştırır ve müşterilerin mağaza tercihlerini ve bu tercihleri etkileyen faktörleri inceler. Cinsiyet ve alışveriş tarzının, mağaza ve marka tercihi, mağaza markası tutumu ve mağaza sadakati üzerindeki etkisini anlamak için, 300 katılımcıdan veri toplanmıştır. Bulguların ve ileride yapılacak çalışmalar için verilen önerilerin, moda, pazarlama ve perakendecilik alanlarında çalışan araştırmacılara ve uygulayıcılara yol göstermesi ve yeni ampirik araştırmalara ışık tutması beklenmektedir.
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    Article
    Citation - WoS: 23
    Citation - Scopus: 35
    The Restless Desire for the New Versus Sustainability: the Pressing Need for Social Marketing in Fashion Industry
    (Emerald Group Publishing Ltd, 2023) Ati̇k, Deniz; Ertekin, Zeynep; Ozdamar Ertekin, Zeynep
    Purpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers' restless desire for the new and the growing need to consume sustainably. Design/methodology/approach This paper is conceptual in nature, and through a review of the literature in fashion, consumer, sustainability and social marketing studies, it examines why consumer desire for the new is so profound and how it conflicts with sustainability goals of the fashions industry. With a macrosocial approach, it reveals how multiple constituents of the fashion system can contribute toward sustainability goals. Findings This study explains consumers' psychological and social needs driving their restless desire for the new and the role of fast fashion companies fuelling this desire. It also discusses the consequences of excessive fashion consumption and presents social marketing solutions at micro, meso and macro levels with upstream and downstream effects toward sustainability goals. Practical implications Considering the increasing consciousness about the negative impacts of excessive fashion consumption, this study suggests both practical and social implications that are associated with multiple stakeholders including consumers, fashion companies and public policymakers. Originality/value This study reveals in detail the challenges and potential social marketing solutions at micro, meso and macro levels, concerning the conflict between consumers' restless desire for the new and the pressing need to consume more sustainably.
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    Article
    Citation - WoS: 186
    Citation - Scopus: 242
    Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion
    (Sage Publications Inc, 2015) Ertekin, Zeynep; Ati̇k, Deniz
    Examining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product obsolescence, and aesthetic fads, can be challenged and repositioned to encourage greater sustainability. Slow fashion has been selected as a context to examine the emergence of an alternative system, as it develops a holistic understanding of what constitutes sustainable fashion. However, it is still unclear whether the slow fashion movement can eventually challenge the global dominance of fast fashion, as many trade-offs and conflicts are involved. We aim to contribute to previous scholarly work by shedding light on the motivating factors that encourage different actors to participate in the slow fashion movement and on the barriers that keep the network from mobilizing. We also offer possible remedies that we hope will be beneficial for scholars and practitioners working to build a more sustainable fashion system.
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    Article
    Toplumsal Cinsiyet Yansımalarıyla İş Yerinde Kadın Çalışanların Giyim Tercihleri
    (2023) Üçel, Ela Burcu; Ertekin, Zeynep; Oflaç, Bengü; Sergevil Dalkılıç, Olca
    Toplumsal cinsiyet rollerinin ve beklentilerinin çalışan kadınlar üzerinde etkisini gösterdiği alanlardan birisi de giyim tercihleridir. Kadınların giyim ve görünümlerini düzenlerken dikkat ettikleri unsurların neler olduğunu araştırmayı amaçlayan bu çalışmada nitel araştırma yöntemi kullanılmış ve 16 beyaz yakalı kadın çalışandan derinlemesine görüşmeler aracılığıyla veri toplanmıştır. Çalışmada elde edilen sonuçlar kadının iş yeri giyimine dair toplumsal ve örgütsel beklentiler; iş yeri giyimi üzerinden cinsiyet ayrımcılığı ve iş yeri giyiminin kadın üzerindeki etkileri şeklinde gruplandırılmıştır. Sonuçlar genel olarak iş yerinde kadın çalışanların giysi tercihlerinin toplumsal cinsiyet rollerine dair beklentilerle şekillendiğini veya şekillendirildiğini, kadınların iş yerlerinde giyimleri söz konusu olduğunda çoklu dengeleri gözetmek durumunda kaldığını ve giyimleriyle sürekli denetim altında hissettiklerini göstermektedir.
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    Master Thesis
    Digitalization and Consumer Activism: Underlying Motives and Feelings of Consumers and Implications for Brands [master Thesis]
    (İzmir Ekonomi Üniversitesi, 2021) Dilek, Pınar Özkılıç; Ertekin, Zeynep Özdamar
    Bu çalışma, tüketicilerin çevrimiçi aktivizme katılma motivasyonları ve duyguları hakkında içgörü elde etmeyi ve markalar tarafından uygulanan dijital aktivizm kampanyalarının tüketiciler üzerindeki etkilerini incelemeyi amaçlamaktadır. Araştırma, tüketicilerin dijital aktivizme nasıl katıldıklarını, aktivist eylemlere katılma motivasyonlarını ve duygularını, markaların başlattığı aktivist hareketleri ve uygulamaları nasıl algıladıklarını yanıtlamayı hedefler. Tüketicilerin duygu ve motivasyonlarını daha iyi anlamak için nitel araştırma yöntemi uygulanmış ve 17 yarı yapılandırılmış derinlemesine mülakat yapılmıştır. Görüşmeler sırasında projektif teknikler kullanılmış ve katılımcılara, markaların aktivist kampanya örnekleri gösterilmiştir. Araştırma sonuçlarına göre, tüketicilerin dijital aktivizme katılma motivasyonları, sosyal sorunlara karşı hissettikleri sorumluluk ve görev bilinci, güncel kalma arzusu ve eğlence kategorileri altında gruplanır. Dijital aktivizme katılırken tüketicilerin hissettikleri duygular, tatmin, korku, endişe ve umuttur. Araştırma ayrıca, tüketicilerin aktivist kampanyaları başarılı bulması için markaların dikkat etmesi gereken kriterler konusunda ışık tutar. Global kampanyaları farklı ülkelerde uyarlarken markaların dil engeline dikkat etmesi gerekir. Markaların siyasi ve toplumsal baskılardan arınarak bir konuyu desteklemesi tüketiciler tarafından daha samimi ve inandırıcı bulunmaktadır. Markanın toplumda değer gören bir konu hakkında sessiz kalması durumunda tüketiciler tarafından linç edilmemesi için o konuya neden destek vermediğini tüketiciye açıklaması gerekmektedir. Toplumsal veya hassas sorunlar kampanya konusu olacaksa, eğlence odaklı bir yaklaşım tercih edilmemelidir.
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    Article
    Ideological Capacities in Consumer Communities: an Exploration of the Presenteers Tribe
    (Emerald Group Publishing Ltd, 2024) Taştan, İrem; Özdamar Ertekin, Zeynep; Ertekin, Zeynep Ozdamar
    PurposeThis study aims to explore how a postmodern tribe enacts and re-interprets ideologies as a part of consumers' collective experience, to enhance our understanding of consumer communities in conjunction with ideological capacities.Design/methodology/approachThe community of presenteers is conceptualized as a self-organized tribe with heterogeneous components that generate capacities to act. Netnographic observation was conducted on 18 presenteer accounts and lasted around six months. Real-time data were collected by taking screenshots of the posts and stories that these users created and publicly shared. Data were analysed by adopting assemblage theory, combining inductive and deductive approaches. Firstly, a qualitative visual-textual content analysis of the tribe's defining components was conducted. Then, the process continued with the thematic analysis of the ideological underpinnings of the tribe's enactments.FindingsFindings shed light on the ways in which consumer communities interpret the entanglement of religious, political, and cultural ideologies in shaping their experiences. In the case of the presenteers tribe, findings reflect a novel ideological interplay between neo-Ottomanism, post-feminism and consumerism.Research limitations/implicationsThe study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of presenteering and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.Originality/valueThe study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of presenteering and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.
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    Book Part
    The Illusion of Democracy in Fashion Industry
    (De Gruyter, 2024) Atik, D.; Ertekin, Zeynep
    [No abstract available]
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    Article
    Dystopia, Fact to Fetish: The Eastern Bloc Girl and Aestheticisation of a Fallen Regime
    (Taylor & Francis Ltd, 2026) Tastan, Irem; Ozdamar Ertekin, Zeynep
    Many envision the ultimate utopia as heaven and dystopia as hell, to be experienced at some distant point in the future. However, we recognise that reflections of both already coexist in the world we live in. This awareness makes it apparent that re-imagining the past from the lens of the present profoundly shapes our collective meaning-making efforts. In this visual essay, we share our reflections on the fetishisation of Eastern Europe's controversial past, focusing on the visual cues in the cultural creations of an ironic girl-blogger account on Instagram. We use the preliminary findings from the social media content analysis to illustrate the themes in which parodical re-imagination co-operates with the remedies of historical experience for contemporary identity re-making relying on visualisation. We capture the visual reframing of socio-material remnants of the socialism/communism periods in prior decades, and leveraging this enables an aestheticisation process that fosters authentic self-identification among new-generations in the societies that are vaguely referred to as the former Eastern Bloc nations. The essay offers a discussion that draws from visual studies and consumer culture research, and contributes to interdisciplinary endeavours bridging these fields.