Ertekin, Zeynep
Loading...
Profile URL
Name Variants
Ozdamar Ertekin, Zeynep
Ertekin, Zeynep Özdamar
Özdamar Ertekin, Zeynep
Ertekin, Zeynep Özdamar
Özdamar Ertekin, Zeynep
Job Title
Email Address
zeynep.ertekin@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
1NO POVERTY
2
Research Products
2ZERO HUNGER
1
Research Products
3GOOD HEALTH AND WELL-BEING
1
Research Products
4QUALITY EDUCATION
3
Research Products
5GENDER EQUALITY
3
Research Products
6CLEAN WATER AND SANITATION
1
Research Products
7AFFORDABLE AND CLEAN ENERGY
1
Research Products
8DECENT WORK AND ECONOMIC GROWTH
4
Research Products
9INDUSTRY, INNOVATION AND INFRASTRUCTURE
8
Research Products
10REDUCED INEQUALITIES
3
Research Products
11SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
12RESPONSIBLE CONSUMPTION AND PRODUCTION
2
Research Products
13CLIMATE ACTION
1
Research Products
14LIFE BELOW WATER
1
Research Products
15LIFE ON LAND
2
Research Products
16PEACE, JUSTICE AND STRONG INSTITUTIONS
4
Research Products
17PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents
11
Citations
418
h-index
6
Documents
12
Citations
342
Scholarly Output
27
Articles
17
Views / Downloads
58/61
Supervised MSc Theses
4
Supervised PhD Theses
1
WoS Citation Count
342
Scopus Citation Count
455
Patents
0
Projects
0
WoS Citations per Publication
12.67
Scopus Citations per Publication
16.85
Open Access Source
11
Supervised Theses
5
| Journal | Count |
|---|---|
| Journal of Macromarketıng | 4 |
| Markets, Globalization and Development Review | 4 |
| ODTÜ Gelişme Dergisi | 2 |
| Journal of Consumer Behavıour | 1 |
| Journal of Global Fashıon Marketıng | 1 |
Current Page: 1 / 3
Scopus Quartile Distribution
Competency Cloud
27 results
Scholarly Output Search Results
Now showing 1 - 10 of 27
Article Citation - WoS: 4Citation - Scopus: 4Convivial Circularities for Degrowth: the Case of Upcycling(Sage Publications inc, 2025) Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, DenizThis study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for a degrowth transition in circular fashion. Acknowledging valuable marketing research on the motivations, benefits, and challenges of consumer upcycling, we investigate the often-overlooked domain of institutional upcycling practices, through interviews with diverse industry actors and secondary data analysis. Our analysis advances critical and theoretical debates on degrowth and circular fashion by examining how the socio-ecological value of upcycled waste is realized through institutional upcycling practices. Accordingly, we elucidate the emerging dynamics of degrowth circularity, demonstrating how these dynamics challenge and expand the degrowth principle of conviviality. Findings articulate the diverse convivialities necessary for a degrowth transition in circular fashion. Specifically, we highlight neo-material and more-than-human relationality as essential organizing principles of conviviality for degrowth circularity.Conference Object Towards a Sustainable Fashion System: Slow Fashion Movement(Sage Publications Inc, 2013) Ertekin, Zeynep; Ati̇k, Deniz[Abstract Not Available]Article Consumers' Attitude To and Choice of Store Brands in Fashion Apparel: Role of Gender and Shopping Style(2015) Ertekin, Zeynep; Kurtuluş, KemalMağaza markaları ile ilgili önceki çalışmaların çoğu tüketicilerin gıda sektöründeki tutumunu inceler. Bu çalışma tüketicilerin mağaza markalarına karşı tutumunu moda perakendeciliği alanında araştırır ve müşterilerin mağaza tercihlerini ve bu tercihleri etkileyen faktörleri inceler. Cinsiyet ve alışveriş tarzının, mağaza ve marka tercihi, mağaza markası tutumu ve mağaza sadakati üzerindeki etkisini anlamak için, 300 katılımcıdan veri toplanmıştır. Bulguların ve ileride yapılacak çalışmalar için verilen önerilerin, moda, pazarlama ve perakendecilik alanlarında çalışan araştırmacılara ve uygulayıcılara yol göstermesi ve yeni ampirik araştırmalara ışık tutması beklenmektedir.Article Citation - WoS: 186Citation - Scopus: 242Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion(Sage Publications Inc, 2015) Ertekin, Zeynep; Ati̇k, DenizExamining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product obsolescence, and aesthetic fads, can be challenged and repositioned to encourage greater sustainability. Slow fashion has been selected as a context to examine the emergence of an alternative system, as it develops a holistic understanding of what constitutes sustainable fashion. However, it is still unclear whether the slow fashion movement can eventually challenge the global dominance of fast fashion, as many trade-offs and conflicts are involved. We aim to contribute to previous scholarly work by shedding light on the motivating factors that encourage different actors to participate in the slow fashion movement and on the barriers that keep the network from mobilizing. We also offer possible remedies that we hope will be beneficial for scholars and practitioners working to build a more sustainable fashion system.Article Citation - WoS: 23Citation - Scopus: 35The Restless Desire for the New Versus Sustainability: the Pressing Need for Social Marketing in Fashion Industry(Emerald Group Publishing Ltd, 2023) Ati̇k, Deniz; Ertekin, Zeynep; Ozdamar Ertekin, ZeynepPurpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers' restless desire for the new and the growing need to consume sustainably. Design/methodology/approach This paper is conceptual in nature, and through a review of the literature in fashion, consumer, sustainability and social marketing studies, it examines why consumer desire for the new is so profound and how it conflicts with sustainability goals of the fashions industry. With a macrosocial approach, it reveals how multiple constituents of the fashion system can contribute toward sustainability goals. Findings This study explains consumers' psychological and social needs driving their restless desire for the new and the role of fast fashion companies fuelling this desire. It also discusses the consequences of excessive fashion consumption and presents social marketing solutions at micro, meso and macro levels with upstream and downstream effects toward sustainability goals. Practical implications Considering the increasing consciousness about the negative impacts of excessive fashion consumption, this study suggests both practical and social implications that are associated with multiple stakeholders including consumers, fashion companies and public policymakers. Originality/value This study reveals in detail the challenges and potential social marketing solutions at micro, meso and macro levels, concerning the conflict between consumers' restless desire for the new and the pressing need to consume more sustainably.Master Thesis Digitalization and Consumer Activism: Underlying Motives and Feelings of Consumers and Implications for Brands [master Thesis](İzmir Ekonomi Üniversitesi, 2021) Dilek, Pınar Özkılıç; Ertekin, Zeynep ÖzdamarBu çalışma, tüketicilerin çevrimiçi aktivizme katılma motivasyonları ve duyguları hakkında içgörü elde etmeyi ve markalar tarafından uygulanan dijital aktivizm kampanyalarının tüketiciler üzerindeki etkilerini incelemeyi amaçlamaktadır. Araştırma, tüketicilerin dijital aktivizme nasıl katıldıklarını, aktivist eylemlere katılma motivasyonlarını ve duygularını, markaların başlattığı aktivist hareketleri ve uygulamaları nasıl algıladıklarını yanıtlamayı hedefler. Tüketicilerin duygu ve motivasyonlarını daha iyi anlamak için nitel araştırma yöntemi uygulanmış ve 17 yarı yapılandırılmış derinlemesine mülakat yapılmıştır. Görüşmeler sırasında projektif teknikler kullanılmış ve katılımcılara, markaların aktivist kampanya örnekleri gösterilmiştir. Araştırma sonuçlarına göre, tüketicilerin dijital aktivizme katılma motivasyonları, sosyal sorunlara karşı hissettikleri sorumluluk ve görev bilinci, güncel kalma arzusu ve eğlence kategorileri altında gruplanır. Dijital aktivizme katılırken tüketicilerin hissettikleri duygular, tatmin, korku, endişe ve umuttur. Araştırma ayrıca, tüketicilerin aktivist kampanyaları başarılı bulması için markaların dikkat etmesi gereken kriterler konusunda ışık tutar. Global kampanyaları farklı ülkelerde uyarlarken markaların dil engeline dikkat etmesi gerekir. Markaların siyasi ve toplumsal baskılardan arınarak bir konuyu desteklemesi tüketiciler tarafından daha samimi ve inandırıcı bulunmaktadır. Markanın toplumda değer gören bir konu hakkında sessiz kalması durumunda tüketiciler tarafından linç edilmemesi için o konuya neden destek vermediğini tüketiciye açıklaması gerekmektedir. Toplumsal veya hassas sorunlar kampanya konusu olacaksa, eğlence odaklı bir yaklaşım tercih edilmemelidir.Article Ideological Capacities in Consumer Communities: an Exploration of the Presenteers Tribe(Emerald Group Publishing Ltd, 2024) Taştan, İrem; Özdamar Ertekin, Zeynep; Ertekin, Zeynep OzdamarPurposeThis study aims to explore how a postmodern tribe enacts and re-interprets ideologies as a part of consumers' collective experience, to enhance our understanding of consumer communities in conjunction with ideological capacities.Design/methodology/approachThe community of presenteers is conceptualized as a self-organized tribe with heterogeneous components that generate capacities to act. Netnographic observation was conducted on 18 presenteer accounts and lasted around six months. Real-time data were collected by taking screenshots of the posts and stories that these users created and publicly shared. Data were analysed by adopting assemblage theory, combining inductive and deductive approaches. Firstly, a qualitative visual-textual content analysis of the tribe's defining components was conducted. Then, the process continued with the thematic analysis of the ideological underpinnings of the tribe's enactments.FindingsFindings shed light on the ways in which consumer communities interpret the entanglement of religious, political, and cultural ideologies in shaping their experiences. In the case of the presenteers tribe, findings reflect a novel ideological interplay between neo-Ottomanism, post-feminism and consumerism.Research limitations/implicationsThe study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of presenteering and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.Originality/valueThe study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of presenteering and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.Book Part The Illusion of Democracy in Fashion Industry(De Gruyter, 2024) Atik, D.; Ertekin, Zeynep[No abstract available]Editorial Institutions: Facilitators or Detractors of Development(University of Rhode Island, 2025) Dholakia, N.; Atik, D.; Ozdamar Ertekin, Zeynep; Godefroit-Winkel, D.Doctoral Thesis Emergence of Sustainable Markets: Dynamics That Mobilize Actors To Seek Market Change in Fashion(İzmir Ekonomi Üniversitesi, 2016) Ertekin, Zeynep; Atik, DenizEn yeni moda ürünlerini, uygun fiyata ve hızlı bir şekilde tüketiciye sunmaya dayanan hızlı moda sistemi, ekolojik ve sosyal çevre üzerinde olumsuz etkiler doğurarak sonraki nesiller için bir tehdit oluşturmaktadır. Bu tezin amacı, pazar dinamiğinin öncüsü olarak kurumsal aktörleri inceleyerek, moda sektöründe sürdürülebilir pazar oluşumuna teorik bir açıklama getirmektir. Katılımcı gözlem ve mülakat tekniklerini içeren etnografik araştırma yöntemi ile hızlı moda aktör ağındaki değişime sebep olan koşullar ve dinamikler araştırılmıştır. Ayrıca, sürdürülebilir moda uygulamaları ve firmaları ile ilgili ikincil verilerden yararlanılmıştır. Çalışma, pazardaki değişim arayışı için aktörleri harekete geçiren dinamikleri; pazarın mobilize olmasını engelleyen ve teşvik eden faktörleri ve pazar oluşumundaki değişim öncülerini anlamaya yardımcı olmaktadır. Sürdürülebilir moda aktör ağı ve pazarı, felsefi kaygılar, sosyal, ekonomik ve çevresel sonuçlar ve hızlı modanın eleştirileri sonucu oluşur. Sürdürülebilir moda pazarı, sektördeki yaygın sanat ve ticaret mantıklarını reddetmeyi değil genişletmeyi amaçlar. Kurumsal aktörlerin amaca yönelik eylemleri, pazarda yeni bir sürdürülebilir mantığın oluşumuna olanak sağlar. Çalışma, kurumsal eylemler, aktörler ve mantıklardan yararlanarak yeni pazar oluşumuna kapsamlı ve makro bir bakış açısı getirerek pazar sistem dinamiği, kurumsal teori ve aktör ağı teorilerine katkıda bulunmaktadır.
- «
- 1 (current)
- 2
- 3
- »