Göçer, Aysu
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Gocer, Aysu
Göçer A.
Göçer A.
Job Title
Email Address
aysu.gocer@ieu.edu.tr
Main Affiliation
03.05. Logistics Management
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
5
GENDER EQUALITY
1
Research Products
9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
20
Research Products
13
CLIMATE ACTION
5
Research Products
8
DECENT WORK AND ECONOMIC GROWTH
12
Research Products
14
LIFE BELOW WATER
0
Research Products
17
PARTNERSHIPS FOR THE GOALS
1
Research Products
1
NO POVERTY
4
Research Products
2
ZERO HUNGER
5
Research Products
4
QUALITY EDUCATION
11
Research Products
11
SUSTAINABLE CITIES AND COMMUNITIES
3
Research Products
16
PEACE, JUSTICE AND STRONG INSTITUTIONS
1
Research Products
3
GOOD HEALTH AND WELL-BEING
0
Research Products
6
CLEAN WATER AND SANITATION
0
Research Products
12
RESPONSIBLE CONSUMPTION AND PRODUCTION
11
Research Products
10
REDUCED INEQUALITIES
0
Research Products
15
LIFE ON LAND
3
Research Products
7
AFFORDABLE AND CLEAN ENERGY
2
Research Products
Documents
20
Citations
198
h-index
8
Documents
19
Citations
155
Scholarly Output
42
Articles
23
Views / Downloads
14/432
Supervised MSc Theses
14
Supervised PhD Theses
1
WoS Citation Count
155
Scopus Citation Count
198
WoS h-index
7
Scopus h-index
8
Patents
0
Projects
3
WoS Citations per Publication
3.69
Scopus Citations per Publication
4.71
Open Access Source
24
Supervised Theses
15
| Journal | Count |
|---|---|
| Transport Polıcy | 2 |
| Sustaınabılıty | 2 |
| Internatıonal Journal of Marketıng Communıcatıon And New Medıa | 2 |
| Emerald Emerging Markets Case Studies | 1 |
| Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi | 1 |
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Scopus Quartile Distribution
Competency Cloud
41 results
Scholarly Output Search Results
Now showing 1 - 10 of 41
Article Citation - WoS: 4Citation - Scopus: 5Looking Inside the Panarchy: Reorganisation Capabilities for Food Supply Chain Resilience Against Geopolitical Crises(Emerald Group Publishing Ltd, 2024) Vural, Ceren Altuntas; Balci, Gokcay; Surucu Balci, Ebru; Gocer, AysuPurposeDrawing on panarchy theory and adaptive cycles, this study aims to investigate the role of reorganisation capabilities on firms' supply chain resilience. The conceptual model underpinned by panarchy theory is tested in the agrifood supply chains disrupted by a geopolitical crisis and faced with material shortage. The study considers circularity as a core reorganisational capability and measures its interplay with two other capabilities: new product development and resource reconfiguration capabilities to achieve supply chain resilience.Design/methodology/approachA quantitative research design is followed to test the relationships between circularity capabilities, resource reconfiguration capabilities, new product development capabilities and supply chain resilience. A cross-sectional survey is applied to a sample drawn from food manufacturers who are dependent on wheat and sunflower oil as raw material and who are faced with material shortages in the aftermath of a geopolitical crisis. Measurement models and hypotheses are tested with the partial least squared structural equation modelling (PLS-SEM) based on 324 responses.FindingsThe results show that new product development and resource reconfiguration capabilities fully mediate the relationship between circularity capabilities and supply chain resilience. In other words, the food producers achieved supply chain resilience in response to agrifood supply chain disruption when they mobilised circularity capabilities in combination with new product development and resource reconfiguration capabilities.Practical implicationsThe findings suggest that producers in the agrifood industry and even those in other industries need to develop circularity capabilities in combination with new product development and resource reconfiguration capabilities to tackle supply chain disruptions. In a world that is challenged by geopolitical and climate-related crises, this means leveraging 3R practices as well as resource substitution and reconfiguration in new product development processes.Originality/valueThe study explores the release and reorganisation phases of adaptive cycles in a panarchy by analysing the interplay between different capabilities for building supply chain resilience in response to disruptions challenging supply chains from higher levels of the panarchy. The results extend the theoretical debate between circularity and supply chain resilience to an empirical setting and suggest the introduction of new variables to this relationship.Master Thesis A Technological Business Model for Fair Distribution in Humanitarian Aid Supply Chains: A Systematic Literature Review(İzmir Ekonomi Üniversitesi, 2021) Zelmate, Fatıma Ezzahraa; Göçer, Aysu; Özpeynirci, ÖzgürGünümüzde insani yardım bilgi yönetiminin kararların etkili bir şekilde alınmasında ve adil bir insani yardımın sağlanmasında önemli bir rolunün olduğu açıkça ortaya çıkmaktadır. Bu çalışmanın önemi, mevcut insani yardım dağıtımındaki adalet eksiliğine karşı adil bir yardım dağıtımı öne sürmek ve en son çıkan teknoloji fırsatlarındanda faydalanmak üzerinedir. Bu çalışmanın literatur taraması kısmında, insani yardım tedarik zincirinin mevcut olan verimsizlikleri hakkındaki araştırmalara yer verilmektedir. Bağışçılar, aracılar ve bağış alacak kişiler bu tedarik zincirinn üç ana kilit noktasını oluşturmaktadır. Her bir zincirde karşılaşılan sorunlar kendine has olarak analiz edilmektedir. Bu çalışma, teknolojinin insani yardım üzerinde önemli bir etkisinin olduğunu vurgulamaktadır. Buna ek olarak, bu çalışmada insani yardım tedarik zinciri için teknolojik bir model geliştirilmesi amaçlanmaktadır. En son teknolojilerle desteklenecek, teknoloji odaklı insani yardım iş modeli oluşturması için insani yardım tedarik zinciri ortaklarını birbirine bağlayan yardım akışlarının ortaya çıkarılması için sistematik literatür taraması gerçekleştirilir. Bu çalışma, insani yardım tedarik zinciri ortakları arasında şeffaflığı ve karar alma sürecini geliştirmek için çalışma modelimizi destekleyecek uygun bir potansiyele sahip teknolojiyi geliştirmektir, böylelikle adil bir insani yardım dağıtımı sağlanabilecektir.Article Citation - WoS: 34Citation - Scopus: 50Logistics Performance Index-Driven Policy Development: an Application To Turkey(Elsevier Sci Ltd, 2022) Gocer, Aysu; Özpeynirci, Özgür; Semiz, MeltemLogistics Performance Index (LPI), published by the World Bank, is a powerful tool for countries to benchmark and assess their performance in global logistics business. Researchers have investigated relations between LPI scores and other related statistics for developing country logistics policies; however, no studies examine the strategies of countries with high or increasing LPI scores. These countries could be used as a benchmark for improving the performance of competing countries, specifically emerging economies. The aim of this study is to develop a methodological framework for recommending logistics policies to improve the LPI score of specific countries. The study implements both qualitative and quantitative methods for developing the strategic recommendations in an uncertain business environment. The sources of the required data include logistics magazines, scientific articles, newspapers, World Bank investment reports, news and Ministry of Transport publications of the countries, as well as expert opinions. The framework consists of two main steps; (i) analyzing countries' logistics strategies and their impacts on LPI scores and (ii) providing policy recommendations for improving the LPI score of specific countries under consideration. We implemented the developed framework to provide strategic recommendations for Turkey. The developed framework is a strategic tool which can be used by countries to benchmark and implement relevant logistics policies, thus sustaining and improving their LPI scores and worldwide trade performances.Article Risks in Road Transportation of Sport Horses: the Case of Turkey(2022) Göçer, Aysu; Alamdari, Elnaz Taghizadeh; Oflaç, BengüHorses are transported more frequently than any other animals (European Commission, 2002), but lack of education and knowledge in and control over their transportation leads to consequences harmful for the development and expansion of the industry. This study investigates the risks of horse transportation and aims to improve risk mitigation by proposing procedures and control systems. This study focuses particularly on racehorses and showjumping horses, considering their volume and the value of the equestrian market. Employing multi-method research, we aim to investigate the risks involved in horse transportation in Turkey and contribute to the related literature by creating a holistic approach with multiple parties involved in the industry. Semi-structured interviews were conducted with coaches, riders, grooms, drivers, a veterinarian, and a company owner in three cities of Turkey. The data revealed seven risk categories in horse road transportation: employee expertise, insurance issuance, horse health and safety, industry qualification, infrastructure, transportation planning, and vehicle design.Article Citation - WoS: 1Enhancing Social Media Engagement for Logistics Services Branding(Inst Superior Entre Douro & Vouga, 2023) Şerbetçioğlu, Cemre; Göçer, AysuThis study investigates logistics service providers' social media engagement to understand better its effect on supply chain functions, mainly their branding purposes, since managers and academics consider branding strategies increasingly crucial in the current competitive business environment. Eleven semi-structured in-depth interviews with thirteen social media experts from the selected logistics service providers operating in Turkey were conducted to understand their social media use better and identify their decision-making mechanisms. The theoretical analysis is based on the technology acceptance model and media synchronicity theory. The findings suggest that business-to-business and business-to-customer settings are distinct, while logistics sector companies differentiate themselves through social media branding strategies. The most significant drivers of social media engagement are creating brand recognition and brand awareness, while the main perceived barriers are regulations and stakeholder permission.Article Citation - WoS: 3Citation - Scopus: 3Value Co-Creation in Humanitarian Service Triads: Service Provision for Beneficiaries(Emerald Group Publishing Ltd, 2022) Ozdamar, Burcin; Tabaklar, Tunca; Gocer, Aysu; Piotrowicz, Wojciech D.Purpose The purpose of this study is to understand how humanitarian service triad members contribute to value co-creation, and how they assess the continuity of services in humanitarian supply chains (HSCs) to ensure support for beneficiaries. Design/methodology/approach The study applied a qualitative methodology through a single case study of a humanitarian service triad composed of non-governmental organisations (NGOs), service providers and beneficiaries. Empirical data were collected through semi-structured interviews and observations. Findings The findings confirm that the humanitarian service triad perspective in HSCs allows better understanding of humanitarian assistance. The findings indicate six components grouped into a humanitarian service triad framework, namely: service design, service reachability, training serviceability, collaboration, synergy, ethical considerations and after-service care. Research limitations/implications This research contributes to understanding of humanitarian services provision by studying service triads in humanitarian settings. It also confirms the need for cooperation between practitioners in services provision. The findings are limited to the context of refugees in Turkey, specifically humanitarian service triad located in Izmir area. Practical implications The Humanitarian Service Triad Framework for Service Provision proposed in this paper can be used as a tool for policy makers and practitioners involved in service design in HSC contexts, stressing the need for including all the framework components in practice. Originality/value This study is one of the first to focus on a humanitarian service triad, which includes beneficiaries as triad members in long-term humanitarian service provision.Book Part Citation - WoS: 2Citation - Scopus: 2How Brands Communicate Sustainability Messages in Emerging Markets: a Content Analysis Based on Corporate Websites and Social Media(Igi Global, 2015) Gocer, Aysu; Tugrul, Tugba OrtenSustainability is becoming a key concept of competitiveness for brands around the globe. Brands incorporate sustainability into their strategic plans and communicate messages with an aim to attract consumers. In this context, Web and social media are important communication platforms to access to a large number of target consumers. It is now considered to be critical to understand the extent to which brands use such platforms to communicate their sustainability messages, especially in emerging markets where world trade is expanding towards. In this chapter, sustainability-focused communication strategies and messages of the top 100 Turkish and 100 global brands on websites and social media platforms, namely Facebook and Twitter accounts in Turkish language, are examined by content analysis. Their approaches in delivering messages and publicizing practices about different sustainability dimensions in different platforms are also compared. The results indicate important implications for brands to highlight their sustainability messages online.Master Thesis Dayanıklılığa Ulaşmak için Tedarik Zincirleri Boyunca İşbirlikçi Rekabete Dayalı Ortak Değer Yaratma: Otomotiv Endüstrisinden İçgörü(2024) Yurtsever, Mehmet; Göçer, AysuSon yıllarda küresel manzara, doğal afetlerden jeopolitik gerilimlere kadar çeşitli sektörlerdeki tedarik zincirlerinin istikrarını ve işlerliğini önemli ölçüde etkileyen benzeri görülmemiş aksaklıklara tanık oldu. Literatürde, işbirliği ve rekabetin eş zamanlı olarak sürdürülmesi anlamına gelen işbirlikçi rekabet kavramı, tedarik zincirlerinin dayanıklılığını artırmaya yönelik potansiyel bir strateji olarak ortaya çıkmıştır. Çalışma, özellikle otomotiv sektöründe, işbirliğine dayalı değer yaratmanın Tedarik Zinciri Dayanıklılığı üzerindeki sonuçlarına ilişkin önceden araştırma yapılmamasından kaynaklanmaktadır. Araştırma, hem işbirliği hem de rekabet unsurlarını birleştiren işbirlikçi rekabete odaklanarak, tedarik zinciri aktörleri arasındaki işbirlikçi ve rekabetçi etkileşimlerin ortak değer yaratılmasına nasıl katkıda bulunduğunu ve bunun sonucunda genel tedarik zincirinin dayanıklılığını nasıl desteklediğini ortaya çıkarmayı amaçlamaktadır. Araştırmada, eyleme geçirilebilir bilgiler toplamak için otomotiv endüstrisinden uzmanlarla yapılan Yarı Yapılandırılmış Mülakatlardan yararlanan nitel bir içerik analiz metodu kullanılmaktadır. Temel hedefler arasında işbirlikçi etkileşimlerden kaynaklanan uygulamaların, zorlukların ve kritik faktörlerin belirlenmesinin yanı sıra bunların Tedarik Zinciri Dayanıklılığı üzerindeki etkilerinin değerlendirilmesi yer almaktadır. Bu araştırmanın bulguları, hem literatüre hem de endüstriye önemli ölçüde katkıda bulunarak, işbirlikçi rekabete dayalı ortak değer yaratmanın henüz keşfedilmemiş boyutlarına ve bunun otomotiv sektöründe Tedarik Zinciri Dayanıklılığı üzerindeki etkisine dair değerli bilgiler sunacaktır.Master Thesis Social Media Use of Non-Governmental Organizations: the Case of Greenpeace(İzmir Ekonomi Üniversitesi, 2024) Başkale, Rabi̇a Özlem; Göçer, AysuSon yıllarda dünya çapında birçok doğal afet ve iklim değişikliği pek çok insanı etkilemiş ve bu durumla birlikte sürdürülebilirlik fikri daha da önem kazanmıştır. Böylelikle insanların doğal ve insan kaynaklı her türlü afet karşısında yardıma ihtiyaç duymaları konusunda Sivil Toplum Kuruluşları (STK'lar) giderek daha fazla önem kazanmaktadır. Ayrıca bu STK'ların iklim değişikliği ve sürdürülebilirlik konularını açıklamak üzere daha fazla insana ulaşabilmesi için finansmana ve tanıtıma ihtiyacı var. Dolayısıyla web 2.0 teknolojisinin yükselişiyle birlikte bu STK'lar sosyal medyayı daha fazla kitleye ulaşmak ve daha fazla kişiye ulaşmak için yoğun bir şekilde kullanıyor. Bu tezin temel amacı STK'ların sosyal medya içeriklerini özetlemek ve farklı ülke bağlamlarında sosyal medya paylaşımlarının farklılıklarını ve sürdürülebilirlik odağını araştırmaktır. Araştırma kapsamında Greenpeace ve ona ait X (eski adıyla Twitter) platformları, farklı ekonomik gelişmişlik düzeylerine sahip çeşitli ülkelerde faaliyet göstermesi nedeniyle üç farklı ülke bağlamında incelenmiş olup, X, en çok kullanılan dördüncü sosyal medya platformu olması nedeniyle ana veri kaynağı olarak seçilmiştir. Greenpeace'in Kanada, Türkiye ve Somali'deki X hesaplarından sağlanan ikincil verilere altı aylık sürede içerik analizi uygulanmıştır. Çalışmanın teorik arka planını oluşturmak için Sosyal Sermaye Teorisinden yararlanılmıştır. Ayrıca Greenpeace Kanada'nın X'i daha sık kullandığı, ardından Greenpeace Türkiye'nin ve son olarak da Greenpeace Somali'nin kullandığı tespit edilmiştir. Ayrıca Greenpeace'in uluslararası alanda takip edilen, yani farklı Greenpeacelerin birbirinden farklı faaliyet göstermediği bir yapı olduğu tespit edilmiştir.Article Citation - WoS: 10Citation - Scopus: 18Examining Social Media Branding Profiles of Logistics Service Providers(Emerald Group Publishing Ltd, 2020) Serbetcioglu, Cemre; Gocer, AysuPurpose The purpose of this paper is to examine the social media profiles of logistics service providers, and understand how they use social media for elevating their services and differentiating their brands across industrial partners. Design/methodology/approach A content analysis was conducted on 3,215 social media posts, which were gathered from the official Facebook, Twitter, Instagram and LinkedIn pages of seven logistics service providers operating in Turkey. Findings The results demonstrated that logistics service providers engage with multiple social media channels with different branding motives, and that each company has a unique social media profile. The benchmarking analysis also revealed the branding strategies commonly pursued by the companies, and also indicated the alternative themes that differentiate their brands across their competitors. Research limitations/implications The findings contribute to the literature on the utilization of social media by business-to-business companies, particularly for logistics service providers, and recommend a frame of benchmarks for practitioners in the development of more effective social media branding strategies in services context. Originality/value Studies explaining the social media engagement of business-to-business companies in service sector are lacking, and also, the services branding literature in the context of social media is rather scarce. This study investigates the social media profiles of logistics service providers and explores how they use social media for branding their services.
