Misçi Kip, Sema

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14365/7094
Name Variants
Mi̇sçi̇ Ki̇p, Sema
Kip, Sema
Kip, Sema Misci
Misci Kip, Sema
Misci, Sema
Job Title
Email Address
sema.misci@ieu.edu.tr
Main Affiliation
04.03. Public Relations and Advertising
Status
Current Staff
Website
ORCID ID
0000-0002-0285-4777
Scopus Author ID
55778591400
Turkish CoHE Profile ID
E20B88C511F10B39
Google Scholar ID
JRDBOi8AAAAJ
WoS Researcher ID
AAW-6499-2021
Files
Sema_Misci_Kip.png (110.66 KB)

Sustainable Development Goals

NO POVERTY1
NO POVERTY
2
Research Products
ZERO HUNGER2
ZERO HUNGER
0
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
0
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
3
Research Products
GENDER EQUALITY5
GENDER EQUALITY
1
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
4
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
4
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
1
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
0
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
2
Research Products
CLIMATE ACTION13
CLIMATE ACTION
0
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
2
Research Products
LIFE ON LAND15
LIFE ON LAND
0
Research Products
PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
1
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
3
Research Products
Documents

6

Citations

481

h-index

4

Go to Scopus profile
Documents

9

Citations

362

Go to WoS profile
Scholarly Output

16

Articles

8

Views / Downloads

23/424

Supervised MSc Theses

5

Supervised PhD Theses

0

WoS Citation Count

362

Scopus Citation Count

481

Patents

0

Projects

1

WoS Citations per Publication

22.63

Scopus Citations per Publication

30.06

Open Access Source

7

Supervised Theses

5

JournalCount
Corporate Communications: An International Journal1
Corporate Communıcatıons1
Ilef Dergısı1
Internatıonal Journal of Informatıon Management1
Journal of Busıness Research1
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  • Thumbnail Image
    Article
    Citation - WoS: 4
    Citation - Scopus: 3
    Shared Meaning at the Intersection of Npo Reputation and Trust: a Personification Perspective
    (Emerald Group Publishing Ltd, 2021) Turkel, Selin; Uzunoglu, Ebru; Misci Kip, Sema
    Purpose - The purpose of this paper is to unearth common perceptions of non-profit organization (NPO) trust and reputation, with a specific focus in their overlaps and intersections. Examining the two concepts in tandem allows a more comprehensive approach offering new insights. Design/methodology/approach - This study is devoted to the analysis of the interplay of NPO trust and reputation combining semantic network analysis with a personification approach. The data are collected via semi-structured interviews with 482 individuals. Findings - The present results reveal both common (e.g. charitable, credible) and unique (e.g. illuminating, nice) personality traits. Findings also demonstrate that reputation is a broader concept than trust, with more characteristics. Moreover, it is possible to state that NPOs deemed reputable have a 50% chance of being trusted. Research limitations/implications - Clearly delineating the relationship between the concepts of NPO trust and reputation has certain conceptual significance and practical value. As traits are grouped in the existing taxonomy categories based on the analysis, it could contribute to improving understanding of these constructs, as well as a modification in the existing classification. Practical implications - This study aims to assist NPO managers by providing a list of ideal traits for NPO reputation and trust. It can serve as a guide for managers to assess their own perceptions, for comparison with those of competitors. Originality/value - To the authors' knowledge, this study is the first attempt to provide an interrelated perspective to the study of NPO trust and reputation through semantic network and personification approach.
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    Master Thesis
    How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey
    (İzmir Ekonomi Üniversitesi, 2022) Tunçer, Ali Rıza; Kip, Sema
    Son yıllarda giyim ve hazır giyim endüstrisinde sokak modası ana trend olmuştur. Z kuşağının giderek artan sayıdaki bireyleri, moda endüstrisinden beklentilerinin kendinden önceki bireylerden farklı olması nedeniyle erişimi daha kolay ve daha ekonomik olan hızlı moda ürünlerini tercih etmektedir. Bu trendin bir sonucu olarak lüks tasarımcı markaları Z kuşağı gibi müşterilere ulaşmak için yeni stratejiler geliştiriyor. Bu amaçla sokak giyimi ve lüks markalar arasındaki işbirlikleri giyim ve hazır giyim sektörünün farklı segmentlerinde kendini gösteriyor. Bu alandaki en önemli işbirliklerinden biri, İsveçli hızlı moda markası H&M ile dünyanın her yerinden lüks tasarımcılar arasındaki işbirliğidir. H&M, Z Kuşağı arasında popüler markalardan biri olduğu için, bu çalışma onların H&M ve tasarımcı işbirliklerine yönelik algısını analiz ediyor. . H&M ve tasarımcı işbirliklerini takip eden 18-25 yaş arası 30 katılımcı ile derinlemesine mülakatlar gerçekleştirilmektedir. Çalışmanın sonuçları, tüketim alışkanlıkları, H&M ve lüks markalara yaklaşım ve bu işbirliklerine ilgileri ile ilgili içgörülere ışık tuttu.
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    Article
    Citation - WoS: 305
    Citation - Scopus: 420
    Brand Communication Through Digital Influencers: Leveraging Blogger Engagement
    (Elsevier Sci Ltd, 2014) Uzunoglu, Ebru; Kip, Sema Misci
    The growing power of bloggers to influence their connected network has emerged as a new communication venue for brands. This study elaborates upon the role of bloggers in brand communication, and reveals how brands can engage with bloggers, currently considered as online opinion leaders, from the perspective of the two-step flow theory. Following clarification of the aims of the study, we report on in-depth interviews with 17 brand and digital agency representatives, selected because they regard communication with bloggers as an important strategy in increasing the influence of their brands among online communities. This exploratory study reflects current blogger communication implementations, and concludes with a discussion of seven major issues arising from the literature review and interviews (definition of bloggers, blogger selection criteria, digital integration, power of bloggers, long-term relationship building with bloggers, measurement, and budgetary issues in blogger communication). These areas represent relatively unexplored areas of blogger engagement from both an academic and managerial perspective. Based on the findings of the interviews, we propose a model which traces the influencer role of bloggers from the two-step flow theory perspective. This model is named as the brand communication through digital influencers model. (C) 2014 Elsevier Ltd. All rights reserved.
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    Article
    Citation - WoS: 2
    Citation - Scopus: 2
    From Tactical To Strategic Sustainability Communication: a Qualitative Study on Corporations in Türkiye
    (Emerald Group Publishing Ltd, 2025) Aksoy, Zeynep; Kip, Sema Misci; Misci Kip, Sema
    PurposeThis study aims to examine the extent to which companies internalize, adopt and communicate the issue of sustainability. With this aim, research questions address companies' approaches to sustainable development goals (SDGs), the extent to which the concept of sustainability is reflected in the goals, vision, mission and values of the organizations and the interrelationship between corporate identities, SDGs, sustainability projects and communication activities of the companies.Design/methodology/approachContent analysis is employed on the sustainability reports, websites, social media accounts, media releases and news of the corporations listed in BIST Sustainability Index (2020) in T & uuml;rkiye. The typology of sustainability communication processes (Newig et al., 2013) is utilized for data analysis to reveal an overall picture of the companies' approach to sustainability communication.FindingsResearch findings demonstrated that only 11 companies internalize, adopt and communicate the issue of sustainability. A total of 32 companies make no mention of sustainability in their vision, mission, purpose or values. It is observed that few companies establish their entire communication on sustainability strategy. Although some of the companies' purpose of existence is sustainability, and they manage valuable projects, their approach to communication is still tactical. The study reveals that most of the companies take a tactical approach to sustainability and fewer adopt strategic actions and communications.Originality/valueIn T & uuml;rkiye, research on sustainability involves either optimistic evaluations of governmental organizations or limited case studies on specific SDGs, particular sectors or social media analyses. This research exposes the holistic picture of sustainability and communication among the companies listed in the BIST Sustainability Index. The results of the holistic approach suggest that organizations should improve their communication about sustainability and communication for sustainability to activate their publics.
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    Article
    Citation - WoS: 23
    Citation - Scopus: 28
    Native Advertising Credibility Perceptions and Ethical Attitudes: an Exploratory Study Among Adolescents in the United States, Turkey and Israel
    (Elsevier Science Inc, 2020) Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; Lahav, Tamar
    The current exploratory research aims to understand adolescent perceptions of credibility and ethical attitudes toward online native advertising (NA), in conjunction with persuasion knowledge, and explore how these attitudes might differ in three different cultures: U.S., Turkey and Israel. A survey employing a NA article was administered among adolescents (n = 610). The manipulation examined their ethical attitudes and credibility perceptions toward the NA articles before and after the persuasion knowledge. Findings strengthen research assumptions that most adolescents have encountered NA without recognizing it as persuasive communication. Adolescents find NA articles less credible and less ethical when they are informed about it. Moreover, results show that adolescents in general have a tendency to accept NA as a moral practice, while findings point to significant differences in responses moderated by country of origin.
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    Article
    Citation - WoS: 6
    Citation - Scopus: 4
    Exploring Native Advertising in Turkey: Insights From Digital Immigrants and Digital Natives
    (Emerald Group Publishing Ltd, 2020) Misci Kip, Sema; Umul Unsal, Pinar
    Purpose This study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format. Design/methodology/approach Based on extant review of literature, semi-structured interview questions helped to solicit subjective interpretations, perceptions and attitudes of Turkish consumers toward NA format. In-depth interviews with 36 participants were conducted. Findings The study gains new knowledge on issues related to NA format, such as self-determination of viewing, privacy and accuracy of information. Findings provide whys and wherefores for these undiscovered issues, as well as for preexisting themes such as format recall and recognition, disclosure, communication/marketing aims, attitudes toward NA format, brand and publisher, NA placement and nativity of the format. In terms of perceptions and attitudes of DIs and DNs, both similarities and differences exist. DNs consider viewing NA content under their own initiative, so their perceptions and attitudes toward NA are shaped accordingly. Originality/value This is the first known study to explore perceptions and attitudes of DIs and DNs toward NA format in the Turkish context. This study uncovers and discusses insights into underlying reasons of DI/DNs' perceptions and attitudes. The study extends prior findings of quantitative research on NA, offering fruitful insights for future research.
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    Master Thesis
    Beauty influencer: Do generation Z women consumers trust them?
    (İzmir Ekonomi Üniversitesi, 2024) Balkan, Beyza; Kip, Sema
    Sosyal medya etkileyicileri, kendi duruşları bulundukları konumları, paylaştıkları gönderileri, takipçileri, bağlantıda bulunduğu markalar ve hitap ettikleri sosyal medya kullanıcıları ile toplumdaki bireyleri yönlendiren üçüncü kişilerdir (Freberg vd., 2010). Dolayısıyla birçok marka sosyal medya etkileyicilerini kampanyalarında aktif olarak kullanmaktadır. Bu çalışmada teori olarak Lee, Sudarshan, Sussman, Bright ve Eastin, (2022) tarafından gerçekleştirilen araştırmada tanımlanan, Instagram kullanıcılarının takip ettikleri sosyal medya etkileyicilerini, takip etme motivasyonları temel alınmaktadır. Bu motivasyonlar, etkileyicinin otantik olması, tüketimi özendirmesi, gıpta edilen kişi olması ve yaratıcılık anlamında ilham vermesi olarak ifade edilmektedir. Lee vd. (2022)'nin araştırma sonuçları otantiklik ve tüketimi özendirme motivasyonlarının sosyal medya etkileyicilerine duyulan güveni etkilediğini gösterniştir. Söz konusu çalışmada ise günümüz sosyal medya etkileyicilerinin kullanıcıları derinden etkilediği güzellik sektöründeki güven unsuru Z Kuşağına mensup 27 kişiyle yapılan derinlemesine görüşmelerle araştırılmaktadır. Araştırma sonuçları, etkileyicilerin takipçilerle iyi iletişim kurması gerektiğini, otantik olma, daha niş bir kitleye hitap etme, kullanılan her farklı sosyal medya platformunda kendine ait bir dil kullanma ve etik anlayışa değer vermesi ile mümkün olabileceği, tüm bu unsurların kendilerine duyulan güveni arttırdığını göstermektedir. Çalışma kapsamında Türkiye'de güzellik tavsiyesi veren etkileyicilerle çalışmakta olan markalara öneriler verilmektedir. Ayrıca bu çalışmayla ileride konu üzerine yapılacak olan araştırmalara öncülük edilmesi amaçlanmaktadır.
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    Master Thesis
    The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents
    (İzmir Ekonomi Üniversitesi, 2024) Hamdan, Rahaf; Mi̇sçi̇ Ki̇p, Sema
    Bu çalışma kapsamında, Ürdün'deki cilt bakım sektöründe kullanılan pazarlama iletişimi araçlarının, genç kızların cilt bakım markası tercihi ve satın alma niyeti üzerindeki etkisi incelenmektedir. Ürdün'de bu sektörde hangi pazarlama iletişimi araçlarının kullanıldığını saptamak amacıyla ilk olarak pazarlama temsilcileriyle görüşülmüş ve markaların genellikle reklamlar, halkla ilişkiler, kişisel satış, satış tutundurma, sponsorluk ve dijital iletişimden faydalandığı belirlenmiştir. Daha sonra, Ürdünlü kız ergenlerle derinlemesine görüşmeler yapılmıştır. Derinlemesine görüşme soruları pazarlama temsilcileri ile yapılan görüşmelere ve farklı akademik araştırmalara göre hazırlanmıştır. Ürdün'deki cilt bakım sektörüne yönelik markaların tanıtımlarıyla ilgili farklı içgörüler sunmaktadır. Araştırma sonuçları, dijital medyada yapılan tanıtımların, Ürdünlü genç kızların bu sektördeki markaları tercih etme ve cilt bakım ürünlerini satın alma kararlarında en yüksek etkiye sahip olduğunu göstermektedir. Satış temsilcileri, özellikle de iyi bir kişiliğe, dış görünüşe ve iletişim becerilerine sahiplerse, marka tercihlerinde ve satın alma kararlarında önemli bir rol oynamaktadır. Satış tutundurma kampanyaları, Ürdün'de yaşayan genç kızları hem pahalı hem de yeni ürünleri satın almaya teşvik etmektedir. Görüşülen kızlar, geleneksel medyaya güvenmediklerini, bu kanallardan çoğunlukla genel bilgi verildiğini ve bu kanallarda, ürünlerin özelliklerinin şeffaf bir şekilde paylaşılmadığını belirtmektedir. İlk görüşmelerde, satış temsilcileri, pazarlama iletişimi araçlarından sponsorluk da kullandıklarını belirtmelerine rağmen, görüşülen kızların hiçbiri Ürdün'de herhangi bir cilt bakım markasının sponsorluğundan bahsetmemiştir.
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    Article
    Evaluation of Adolescents' Ethical Perceptions on Native Advertising in Turkey
    (Ankara Univ, Fac Communication, 2021) Kip, Sema Misci; Aksoy, Zeynep
    Various types of advertisements are emerging with the widespread use of digital media in which rapid developments are witnessed. Therefore, required regulations that need to be made cannot keep up with the speed of the sector. Native advertisements prepared in accordance with the natural content and design of the medium in which they are published constitute an example of the mentioned situation. Since the regulations regarding native advertising have not reached a sufficient level yet, ethical discussions about this type of advertising draw attention. Ethical perceptions in adulthood are formed in adolescence. The aim of this exploratory study is to analyze adolescents' ethical perceptions on native advertising in Turkey (n = 200) according to gender. Survey method is applied by utilising Reidenbach and Robin's Multidimensional Ethics Scale with a fictional native advertising. Research results reveal that adolescents do not accept non-labeled native advertising as an ethical problem. Moreover, girls are found to be more sensitive than boys in the moral equity dimension of ethical perception.
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    Conference Object
    Public Engagement Through Storytelling in Social Media: An Experimental Study
    (2019) Türkel, Selin; Misçi Kip, Sema; Serra Evci