Satı, Aypar

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Profile URL
https://hdl.handle.net/20.500.14365/7125
Name Variants
Sati, Aypar
Job Title
Email Address
aypar.sati@ieu.edu.tr
Main Affiliation
12.02. Gastronomy and Culinary Arts
Status
Current Staff
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ORCID ID
0000-0002-9549-196X
Scopus Author ID
Turkish CoHE Profile ID
56CB25925351E33E
Google Scholar ID
wCvyjjQAAAAJ
WoS Researcher ID
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Aypar_Sati.png (61.15 KB)

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SUSTAINABLE CITIES AND COMMUNITIES
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Scholarly Output

1

Articles

1

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8/188

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Journal of gastronomy, hospitality and travel (Online)1
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    Article
    THE EFFECT OF FOOD INFLUENCERS ON CONSUMERS’ INTENTION TO PURCHASE FOOD PRODUCTS/SERVICES
    (2020) Satı, Aypar; Kazançoğlu, İpek
    Information related to food products/services conveyed by food influencers has the potential to affect consumers’ food purchasing behavior through mechanism of social influence. This study aimed to examine the effect of perceived usefulness of food influencers’ recommendation on the intention to purchase food products/services. The study also tested the effect of perceived usefulness of food influencers’ recommendation on consumers’ attitudes, and the mediating role of consumers' attitudes between perceived usefulness of food influencers’ recommendation and intention to purchase food products/services. The questionnaire was designed from previous studies consisting of perceived usefulness, consumers’ attitudes and purchase intention. Data were collected from 394 participants, responding the questionnaire Instagram influencers posted. Hypotheses were tested by explanatory factor and regression analysis. All hypotheses were supported. The study results provide important inferences to food brands/businesses in terms of brand collaborations with influencers. The results are also expected to contribute to the relevant literature investigating the effects of food influencers on consumers' purchase intention.