Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14365/1278
Title: | Native Advertising Credibility Perceptions and Ethical Attitudes: an Exploratory Study Among Adolescents in the United States, Turkey and Israel | Authors: | Zimand-Sheiner, Dorit Ryan, Tanya Kip, Sema Misci Lahav, Tamar |
Keywords: | Native advertising Persuasion knowledge Adolescents Advertising ethics Credibility Comparative study Persuasion Knowledge Product Placement Moderating Role Media News Literacy Disclosure Deception Strategy Values |
Publisher: | Elsevier Science Inc | Abstract: | The current exploratory research aims to understand adolescent perceptions of credibility and ethical attitudes toward online native advertising (NA), in conjunction with persuasion knowledge, and explore how these attitudes might differ in three different cultures: U.S., Turkey and Israel. A survey employing a NA article was administered among adolescents (n = 610). The manipulation examined their ethical attitudes and credibility perceptions toward the NA articles before and after the persuasion knowledge. Findings strengthen research assumptions that most adolescents have encountered NA without recognizing it as persuasive communication. Adolescents find NA articles less credible and less ethical when they are informed about it. Moreover, results show that adolescents in general have a tendency to accept NA as a moral practice, while findings point to significant differences in responses moderated by country of origin. | URI: | https://doi.org/10.1016/j.jbusres.2019.06.020 https://hdl.handle.net/20.500.14365/1278 |
ISSN: | 0148-2963 1873-7978 |
Appears in Collections: | Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
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