Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia

Abstract

This study addressed an important question about the meaning of corporate social responsibility (CSR), and how it is measured. Based on a comparison of the meaning networks of CSR in two countries with fundamentally different cultural and socioeconomic backgrounds, we argue that there is a need for an institutional perspective when studying CSR associations and expectations in a particular society. Thus empirical study involved the use of three methods the word-association technique, social network analysis, and blockmodeling using Pajek software; to provide deep insight into the structure of CSR associations. The findings suggest that the two societies have diverse collective cognitive structures regarding CSR. In Turkey, the philanthropic understanding of CSR is highly dominant, while the Slovenian social meaning of CSR is multidimensional. The findings point to the social construction of the concept of CSR with implications both for academic research and practice.