Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/1528
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dc.contributor.authorDemirbağ Kaplan, Melike-
dc.contributor.authorYildirim, Cansu-
dc.contributor.authorGulden, Selin-
dc.contributor.authorAktan, Damla-
dc.date.accessioned2023-06-16T14:18:40Z-
dc.date.available2023-06-16T14:18:40Z-
dc.date.issued2015-
dc.identifier.issn1350-231X-
dc.identifier.issn1479-1803-
dc.identifier.urihttps://doi.org/10.1057/bm.2015.10-
dc.identifier.urihttps://hdl.handle.net/20.500.14365/1528-
dc.description.abstractBrand loyalty has been a popular research area for the previous decades, and concepts such as satisfaction, trust, repurchase behavior and positive brand image have been associated with brand loyalty as antecedents of the concept. This study investigates how much satisfaction actively is required for the development of brand loyalty, focusing on the cases in which loyalty is retained in spite of being disliked. This qualitative study employs 14 semi-structured interviews and for the first time in the literature reveals that nostalgia may play an important role in maintaining an otherwise failed brand relationship, among other factors previously noted.en_US
dc.language.isoenen_US
dc.publisherPalgrave Macmillan Ltden_US
dc.relation.ispartofJournal of Brand Managementen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectbrand loyaltyen_US
dc.subjectbrand dislikeen_US
dc.subjectbrand avoidanceen_US
dc.subjectnostalgiaen_US
dc.subjectbrand relationshipen_US
dc.subjectAnti-Consumptionen_US
dc.subjectConsumersen_US
dc.subjectSatisfactionen_US
dc.subjectAttitudesen_US
dc.subjectConsequencesen_US
dc.subjectPossessionsen_US
dc.subjectConnectionen_US
dc.subjectPurchasesen_US
dc.subjectEmotionsen_US
dc.subjectIdentityen_US
dc.titleI love to hate you: Loyalty for disliked brands and the role of nostalgiaen_US
dc.typeArticleen_US
dc.identifier.doi10.1057/bm.2015.10-
dc.identifier.scopus2-s2.0-84930065630en_US
dc.departmentİzmir Ekonomi Üniversitesien_US
dc.authoridGulden, Selin/0000-0002-9985-4959-
dc.authoridYILDIRIM, Cansu/0000-0003-1061-9854-
dc.authorwosidYILDIRIM, CANSU/HJG-5501-2022-
dc.authorwosidYILDIRIM, Cansu/HJP-9779-2023-
dc.authorwosidGulden, Selin/AAF-3752-2019-
dc.authorwosidYILDIRIM, Cansu/S-6831-2019-
dc.authorscopusid35726793200-
dc.authorscopusid57209060344-
dc.authorscopusid56660561600-
dc.authorscopusid57504415900-
dc.identifier.volume22en_US
dc.identifier.issue2en_US
dc.identifier.startpage136en_US
dc.identifier.endpage153en_US
dc.identifier.wosWOS:000365627800003en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.scopusqualityQ2-
item.openairetypeArticle-
item.grantfulltextembargo_20300101-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.fulltextWith Fulltext-
crisitem.author.dept03.02. Business Administration-
crisitem.author.dept03.05. Logistics Management-
crisitem.author.dept06.04. Interior Architecture and Environmental Design-
crisitem.author.dept17.12. Marketing-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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