The Effect of Artificial Intelligence (AI) on New Product Development (NPD): A Future Scenario

Abstract

In the future, artificial intelligence (AI) is likely to encounter users in many areas. Today, there is research on these and also products that consist of extensive interactions with the application. In the context of the concept of new product development (NPD), we focus on what kind of scenario the user expects in the future, given the current resources, applied surveys and data collection base, while addressing the impact of artificial intelligence on developing and growing products. Our survey results with Generation Z show how digital assistants created by the influence of artificial intelligence connect with the user and how these assistants will meet with the user in the future. It was concluded that the participants wanted to be friends with the product they were using in line with their answers to open-ended questions. In line with this result, we designed a product based on predictions and developed a future scenario with this product. The future scenario developed has been in the direction of supporting the survey results that we apply to the users.