Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/1863
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dc.contributor.authorDemirbağ Kaplan, Melike-
dc.contributor.authorYurt, Oznur-
dc.contributor.authorGüneri Çangarlı, Burcu-
dc.contributor.authorKurtulus, Kemal-
dc.date.accessioned2023-06-16T14:25:07Z-
dc.date.available2023-06-16T14:25:07Z-
dc.date.issued2010-
dc.identifier.issn0309-0566-
dc.identifier.issn1758-7123-
dc.identifier.urihttps://doi.org/10.1108/03090561011062844-
dc.identifier.urihttps://hdl.handle.net/20.500.14365/1863-
dc.description.abstractPurpose - In recent years, brand personality as a branding construct has received considerable interest, which has led to a significant effort to develop tools to measure the personality of brands. Although the majority of these studies have focused on the brand personality of conventional product brands, the new boundaries of marketing obviously necessitate the application of branding constructs to non-traditional products such as places. This study aims to focus on brand personalities of places, and to examine the applicability of this concept for city brands. Design/methodology/approach - The research employs a factor analysis method based on data collected from 898 college students. Findings - The findings of the study reveal that differentiating places with regard to their brand personalities is achievable. The paper introduces two new dimensions of brand personality for cities. Originality/value - The extraction of two new factors that contribute to place brand personalities is considered a major contribution of this research to the marketing literature.en_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofEuropean Journal of Marketıngen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBrandsen_US
dc.subjectBrand managementen_US
dc.subjectCitiesen_US
dc.subjectMarketingen_US
dc.subjectProduct differentiationen_US
dc.subjectDestination Imageen_US
dc.titleBranding places: applying brand personality concept to citiesen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/03090561011062844-
dc.identifier.scopus2-s2.0-77956195615en_US
dc.departmentİzmir Ekonomi Üniversitesien_US
dc.authoridYurt, Oznur/0000-0003-1510-5844-
dc.authoridYurt, Oznur/0000-0003-1510-5844-
dc.authorwosidYurt, Oznur/GZK-3592-2022-
dc.authorwosidCangarli, Burcu Guneri/ABB-9488-2020-
dc.authorwosidYurt, Oznur/F-1839-2017-
dc.authorscopusid35726793200-
dc.authorscopusid16041143900-
dc.authorscopusid56524673800-
dc.authorscopusid6506645811-
dc.identifier.volume44en_US
dc.identifier.issue9.Ekien_US
dc.identifier.startpage1286en_US
dc.identifier.endpage1304en_US
dc.identifier.wosWOS:000282732900003en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.scopusqualityQ2-
dc.identifier.wosqualityQ3-
item.fulltextWith Fulltext-
item.grantfulltextreserved-
item.cerifentitytypePublications-
item.openairetypeArticle-
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.dept03.02. Business Administration-
crisitem.author.dept03.05. Logistics Management-
crisitem.author.dept03.02. Business Administration-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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