Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14365/1868
Title: | Understanding young consumers' tendencies regarding eco-labelled products | Authors: | Gocer, Aysu Oflac, Bengu Sevil |
Keywords: | Young consumers Structural equation modelling Eco-label Green consumerism Structural Equation Models Environmental Concern Emerging Markets Behavior Preferences Variables Sustainability Consumption Intentions Paradigm |
Publisher: | Emerald Group Publishing Ltd | Abstract: | Purpose - The purpose of this paper is to explore different factors influencing young consumers' approaches to eco-labeled products in an emerging country, Turkey. Design/methodology/approach - Relevant measures were adapted from the previous literature to assess key constructs on environment and eco-label perceptions. First, an exploratory factor analysis was employed for identifying the key dimensions, and then structural equation modeling was conducted for testing the research hypotheses. Findings - The findings reveal that the existence of perceived environmental knowledge has an influence on eco-labeled product purchase tendencies, with environmental concern (EC) having a significant mediating effect. Practical implications - This study contributes to practice by addressing perceptual factors affecting young consumers in emerging markets such as Turkey. This relationship can be utilized to increase the tendency to purchase eco-labeled products to create EC enhancing programs in education in addition to environmental knowledge leveraging ones. Besides, these findings may also be beneficial in eco-labeled product marketing efforts. Originality/value - This study provides value for the literature by investigating the perception of young consumers in an emerging market specifically, and adopts a more specific eco-label focus, which it integrates with an environmental perspective. | URI: | https://doi.org/10.1108/APJML-03-2016-0036 https://hdl.handle.net/20.500.14365/1868 |
ISSN: | 1355-5855 1758-4248 |
Appears in Collections: | Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
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