Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/1868
Title: Understanding young consumers' tendencies regarding eco-labelled products
Authors: Gocer, Aysu
Oflac, Bengu Sevil
Keywords: Young consumers
Structural equation modelling
Eco-label
Green consumerism
Structural Equation Models
Environmental Concern
Emerging Markets
Behavior
Preferences
Variables
Sustainability
Consumption
Intentions
Paradigm
Publisher: Emerald Group Publishing Ltd
Abstract: Purpose - The purpose of this paper is to explore different factors influencing young consumers' approaches to eco-labeled products in an emerging country, Turkey. Design/methodology/approach - Relevant measures were adapted from the previous literature to assess key constructs on environment and eco-label perceptions. First, an exploratory factor analysis was employed for identifying the key dimensions, and then structural equation modeling was conducted for testing the research hypotheses. Findings - The findings reveal that the existence of perceived environmental knowledge has an influence on eco-labeled product purchase tendencies, with environmental concern (EC) having a significant mediating effect. Practical implications - This study contributes to practice by addressing perceptual factors affecting young consumers in emerging markets such as Turkey. This relationship can be utilized to increase the tendency to purchase eco-labeled products to create EC enhancing programs in education in addition to environmental knowledge leveraging ones. Besides, these findings may also be beneficial in eco-labeled product marketing efforts. Originality/value - This study provides value for the literature by investigating the perception of young consumers in an emerging market specifically, and adopts a more specific eco-label focus, which it integrates with an environmental perspective.
URI: https://doi.org/10.1108/APJML-03-2016-0036
https://hdl.handle.net/20.500.14365/1868
ISSN: 1355-5855
1758-4248
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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