Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14365/1869
Title: | Revealing the Impact of Operational Logistics Service Quality on Omni-Channel Capability | Authors: | Hüseyinoğlu, Işık Özge Yumurtacı Sorkun, Metehan Feridun Boruhan, Gulmus |
Keywords: | Logistics service quality Dynamic capabilities Consumer perception Structural equation modelling Multi-channel management Omni-channel management Covariance Structure-Analysis Exploratory Factor-Analysis Special-Issue Social Media Multichannel Distribution E-Fulfillment Last Mile Customers Retail Model |
Publisher: | Emerald Group Publishing Ltd | Abstract: | Purpose - This paper introduces the term omni-channel capability and tests its validity. The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on omni-channel capability. Design/methodology/approach - An online survey was used to evaluate the new concept of omni-channel capability and LSQ from the consumer's perception. A two split sample technique was used to validate omni-channel capability and test the impact of LSQ on it through structural equation modeling. Factor analysis and structural equation modeling were performed to introduce, test and validate omni-channel capability, and test the study's hypotheses. Consumers who had previously shopped from both the online and physical stores of a particular retailer completed a self-administered survey. Findings - The findings supported the use of the term omni-channel capability, which has three elements: channel consistency, cross-channel and social media. The results also revealed the positive impact of operational LSQ on omni-channel capability. Practical implications - Taking consumer perceptions as a reference point, this study reveals major issues that retailers should focus on while pursuing an omni-channel strategy. The findings also highlight the need for retailers to ensure operational LSQ to implement an omni-channel management strategy. Originality/value - To improve on the limited theoretical understanding and empirical grounding of omni-channel management, this study described the three elements of omni-channel capability. The impact of operational LSQ on omni-channel capability gives empirical support for the theorized hierarchy of dynamic capabilities (zero- and first-order capabilities). | URI: | https://doi.org/10.1108/APJML-08-2017-0169 https://hdl.handle.net/20.500.14365/1869 |
ISSN: | 1355-5855 1758-4248 |
Appears in Collections: | Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
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