Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/1884
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dc.contributor.authorLee, Eun-Mi-
dc.contributor.authorTemel, Serdal-
dc.contributor.authorUzkurt, Cevahir-
dc.date.accessioned2023-06-16T14:25:11Z-
dc.date.available2023-06-16T14:25:11Z-
dc.date.issued2016-
dc.identifier.issn1757-2223-
dc.identifier.issn1757-2231-
dc.identifier.urihttps://doi.org/10.1108/IJIS-06-2016-007-
dc.identifier.urihttps://hdl.handle.net/20.500.14365/1884-
dc.description.abstractPurpose - Internet shopping is becoming more prevalent and popular in Turkey, one of the fastest growing e-commerce markets in Eastern Europe. The growth of internet usage has focused academic attention on the factors that drive the adoption of internet shopping. The purpose of this study is to investigate how opinion leadership and open processing innovativeness influence internet shopping behavior through the mediating variable of domain-specific innovativeness. Design/methodology/approach - The data for this study were collected via face-to-face contact with consumers in Eskisehir. A total of 275 usable responses were obtained. Findings - The results reveal that opinion leadership induces positive internet shopping behavior through domain-specific innovativeness, whereas open processing innovativeness has no significant impact. Originality/value - The study makes an important contribution by offering theoretical and managerial implications for internet marketers.en_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofInternatıonal Journal of Innovatıon Scıenceen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInnovationen_US
dc.subjectTurkeyen_US
dc.subjectConsumersen_US
dc.subjectInternet marketingen_US
dc.subjectInternet usage behaviorsen_US
dc.subjectInternet shoppingen_US
dc.subjectAdoptionen_US
dc.titleThe Effect of Consumers' Innovation Perception on Internet Usage Behaviorsen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/IJIS-06-2016-007-
dc.identifier.scopus2-s2.0-85019261237en_US
dc.departmentİzmir Ekonomi Üniversitesien_US
dc.authoridTemel, Serdal/0000-0002-6391-7372-
dc.authorwosidTemel, Serdal/I-4059-2019-
dc.authorscopusid57701285100-
dc.authorscopusid38663343900-
dc.authorscopusid36543418900-
dc.identifier.volume8en_US
dc.identifier.issue2en_US
dc.identifier.startpage100en_US
dc.identifier.endpage112en_US
dc.identifier.wosWOS:000412564100002en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.scopusqualityQ2-
item.grantfulltextreserved-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeArticle-
item.cerifentitytypePublications-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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