Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/1924
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dc.contributor.authorLee, Eun-Mi-
dc.contributor.authorLee, Hyun Jung-
dc.contributor.authorPae, Jae-Hyeon-
dc.contributor.authorPark, Seong-Yeon-
dc.date.accessioned2023-06-16T14:25:20Z-
dc.date.available2023-06-16T14:25:20Z-
dc.date.issued2016-
dc.identifier.issn1747-1117-
dc.identifier.issn1758-857X-
dc.identifier.urihttps://doi.org/10.1108/SRJ-11-2015-0163-
dc.identifier.urihttps://hdl.handle.net/20.500.14365/1924-
dc.description.abstractPurpose - This study examines the effect of corporate social responsibility (CSR) capabilities on corporate association and, consequently, customer orientation and price premium, which are key to competitive advantage. Design/methodology/approach - This study adapts survey instrument targeting employees of a Korean firm. A total of 168 usable questionnaires were collected from seven Korean firms that were conducting CSR and public relations (PR) activities. Findings - CSR and PR capability induce positive CSR and corporate ability (CA) associations, which improve customer orientation and increase price premium. The results of our empirical study indicate that a company should consider both CSR and PR capabilities to enhance its employees' positive attitude to its CSR activities and CA association. Research limitations/implications - This study has undertaken a holistic examination of important role of CSR and PR capability and their outcomes, namely customer orientation and price premium. Originality/value - Understanding of CSR capabilities in terms of competitive advantage is imperative to the establishment of strategic CSR initiatives. This study attempts to answer whether corporate capabilities for social responsiveness improve a company's competitive advantage.en_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofSocıal Responsıbılıty Journalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectPrice premiumen_US
dc.subjectCustomer orientationen_US
dc.subjectCSR capabilityen_US
dc.subjectCA associationen_US
dc.subjectCSR associationen_US
dc.subjectPR capabilityen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectMarket Orientationen_US
dc.subjectResourcesen_US
dc.subjectAssociationsen_US
dc.subjectAntecedentsen_US
dc.subjectReputationen_US
dc.subjectStrategyen_US
dc.subjectCompanyen_US
dc.titleThe Important Role of Corporate Social Responsibility Capabilities in Improving Sustainable Competitive Advantageen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/SRJ-11-2015-0163-
dc.identifier.scopus2-s2.0-84989857454en_US
dc.departmentİzmir Ekonomi Üniversitesien_US
dc.authorscopusid57701285100-
dc.authorscopusid57221571187-
dc.authorscopusid6602555317-
dc.authorscopusid8426254500-
dc.identifier.volume12en_US
dc.identifier.issue4en_US
dc.identifier.startpage642en_US
dc.identifier.endpage653en_US
dc.identifier.wosWOS:000387558300002en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.scopusqualityQ1-
item.grantfulltextreserved-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeArticle-
item.cerifentitytypePublications-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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