Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/2068
Title: Sex-role conflict at work: its impact on consumption practices of working women in Turkey
Authors: Atik, Deniz
Sahin, Dicle Yurdakul
Keywords: Consumption
gender
gender stereotypes
sex-role conflict
working women
Consumer-Behavior
Extended Self
Married-Women
Possessions
Androgyny
Identity
Culture
Publisher: Wiley-Blackwell
Abstract: Changing social norms regarding the role of women in society is fostered by women's participation in the workforce. Hence, changing role of working women in business life leads the transformation of gender stereotypes and roles. Women alter their gender role orientation according to the requirements of male-dominated business life; however, the unchanged role in private life leads to sex-role conflict. This study investigates the role of consumption as a key component of identity in the process of managing sex-role conflict in a non-Western cultural context. In-depth interviews were conducted with working women with various cultural and educational backgrounds. According to the findings of the study, women are forming compatible identities, which reduce the perceived sex-role conflict and consumption patterns are changing to suit the requirements of their new ways of living.
URI: https://doi.org/10.1111/j.1470-6431.2011.01006.x
https://hdl.handle.net/20.500.14365/2068
ISSN: 1470-6423
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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