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https://hdl.handle.net/20.500.14365/2192
Title: | Educational Blogging Integrating Technology Into Marketing Experience | Authors: | Demirbağ Kaplan, Melike Piskin, Burak Bol, Beste |
Keywords: | blogs experiential learning soft skills development technology integration marketing education Critical Thinking Motivation Skills |
Publisher: | Sage Publications Inc | Abstract: | The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business necessitates the integration of innovative tools into the curriculum to enhance experiential learning and develop soft skills. This article presents the adaptation of blogging as an innovative approach for building and improving necessary marketing skills. This approach requires the students to maintain blogs where, as part of the Marketing Management course, they can write about anything marketing, such as recent campaigns, commercials, new products, or their own marketing-related experiences to provide an experiential exercise in marketing and produce significant improvements in students' soft skills. This article offers a detailed discussion of such outcomes based on qualitative and quantitative evidence. | URI: | https://doi.org/10.1177/0273475309335652 https://hdl.handle.net/20.500.14365/2192 |
ISSN: | 0273-4753 1552-6550 |
Appears in Collections: | Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
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