Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14365/2198
Title: | Institutional Constituents of Change for a Sustainable Fashion System | Authors: | Ozdamar Ertekin, Zeynep Ati̇k, Deniz |
Keywords: | sustainability fashion market system dynamics change macromarketing Consumer Creation Green Insights Markets |
Publisher: | Sage Publications Inc | Abstract: | The sustainability challenges of fashion industry are associated with multiple, interrelated, and complicated issues, involving a large number of different institutional constituents. The collective efforts of different actors at macro level is necessary to address these challenges. However, research that empirically examines multiple actors in the same study are limited. Employing market system dynamics (MSD) as a theoretical framework, this study addresses this gap by providing a more comprehensive perspective on the roles of different institutional constituents - designers, retailers, luxury brands, fashion associations, and consumers - in transformation towards a more sustainable fashion system and the dynamics that mobilize these actors to seek market change. Ethnography with emphasis on participant observation and interviews is adopted as research methodology, supported by secondary data on sustainable fashion practices. The study contributes to macromarketing literature not only by demonstrating the roles of multiple institutional constituents, but also by providing the conflicting perspectives and motives, and innovative ideas and practices in transformation towards a more sustainable fashion system. | URI: | https://doi.org/10.1177/0276146720932274 https://hdl.handle.net/20.500.14365/2198 |
ISSN: | 0276-1467 1552-6534 |
Appears in Collections: | Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
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