Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/5235
Title: Exploring home delivery service attributes: Sustainability versus delivery expectations during the COVID-19 pandemic
Authors: Kotzab, H.
Yumurtacı Hüseyinoğlu, Işık Özge
Şen, I.
Mena, C.
Keywords: Discrete choice experiment (DCE)
E-commerce
Home delivery
Individualization
consumption behavior
COVID-19
discrete choice analysis
electronic commerce
preference behavior
Publisher: Elsevier Ltd
Abstract: Many consumers expect e-commerce home delivery to be sustainable and fast. To better understand the dilemma behind these requirements, we analyzed e-commerce players' practices and assessed consumers' preferences for home delivery using a mixed-methods approach. We used exploratory structured interviews with logistics and e-commerce companies to reveal their home delivery options, and a discrete choice experiment (DCE) with 400 consumers to identify their home delivery preferences. Our study provides new insights into consumer expectations and preferences regarding home delivery solutions offered by e-commerce companies. Our findings provide empirical evidence of consumer expectations regarding individualization, innovation, and sustainable service alternatives for home delivery. Our results indicate that delivery speed is the most desired home delivery attribute, followed by delivery options, reusable packaging, and delivery by electric delivery vehicles. © 2024 Elsevier Ltd
URI: https://doi.org/10.1016/j.jretconser.2024.103769
https://hdl.handle.net/20.500.14365/5235
ISSN: 0969-6989
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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