Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14365/5235
Title: | Exploring home delivery service attributes: Sustainability versus delivery expectations during the COVID-19 pandemic | Authors: | Kotzab, H. Yumurtacı Hüseyinoğlu, Işık Özge Şen, I. Mena, C. |
Keywords: | Discrete choice experiment (DCE) E-commerce Home delivery Individualization consumption behavior COVID-19 discrete choice analysis electronic commerce preference behavior |
Publisher: | Elsevier Ltd | Abstract: | Many consumers expect e-commerce home delivery to be sustainable and fast. To better understand the dilemma behind these requirements, we analyzed e-commerce players' practices and assessed consumers' preferences for home delivery using a mixed-methods approach. We used exploratory structured interviews with logistics and e-commerce companies to reveal their home delivery options, and a discrete choice experiment (DCE) with 400 consumers to identify their home delivery preferences. Our study provides new insights into consumer expectations and preferences regarding home delivery solutions offered by e-commerce companies. Our findings provide empirical evidence of consumer expectations regarding individualization, innovation, and sustainable service alternatives for home delivery. Our results indicate that delivery speed is the most desired home delivery attribute, followed by delivery options, reusable packaging, and delivery by electric delivery vehicles. © 2024 Elsevier Ltd | URI: | https://doi.org/10.1016/j.jretconser.2024.103769 https://hdl.handle.net/20.500.14365/5235 |
ISSN: | 0969-6989 |
Appears in Collections: | Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
Files in This Item:
File | Size | Format | |
---|---|---|---|
Exploring-Yumurtaci.pdf | 1.88 MB | Adobe PDF | View/Open |
CORE Recommender
SCOPUSTM
Citations
5
checked on Nov 6, 2024
WEB OF SCIENCETM
Citations
5
checked on Nov 6, 2024
Page view(s)
118
checked on Nov 11, 2024
Download(s)
88
checked on Nov 11, 2024
Google ScholarTM
Check
Altmetric
Items in GCRIS Repository are protected by copyright, with all rights reserved, unless otherwise indicated.