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https://hdl.handle.net/20.500.14365/5547| Title: | A Study on the Concept of Gastrodiplomacy: The Case of Turkish Breakfast Day | Authors: | Betül Öztürk Pelin Eroğlu |
Description: | Nations engage in gastrodiplomacy to determine strategies for promoting their identities globally and to disseminate food products and cuisine culture with high economic value. In our country, gastrodiplomacy takes place on national and international platforms every year on the first Sunday of June with the "World Breakfast Day" event. This event aims to promote and disseminate the Turkish breakfast. Social media platforms, which people use frequently in their daily lives, are often utilized for promotion and increasing awareness. In the context of gastrodiplomacy mobility, social media platforms play a significant role in sharing and disseminating information. This study involves conducting a thematic analysis of Instagram posts tagged with "Turkish Breakfast Day" and "World Breakfast Day". Using the MAXQDA software program, con a qualitative analysis of comments and photos shared for an event featuring gastrodiplomacy mobility was conducted and then was carried out a thematic analysis, identifying five main themes: food, attractive elements, emotions, activities, and others. Based on the words and codes in these themes, the content and values of a Turkish breakfast was defined. The findings demonstrate that social media posts exhibit the varied product range of Turkish breakfast, whilst upholding the practice of enjoying meals with loved ones, which is deeply ingrained in our culinary customs. Additionally, a qualitative examination of the images within the research uncovered the fundamental components of Turkish breakfast and highlighted the multiplicity of local ingredients. Finally, according to the data obtained in this study, recommendations that can be followed in gastrodiplomacy mobility have been made and strategic targets have been specified for the dissemination of this activity. | URI: | https://hdl.handle.net/20.500.14365/5547 |
| Appears in Collections: | Yayın Başvuru Koleksiyonu |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| A Study on the Concept of Gastrodiplomacy_ The Case of Turkish Breakfast Day[.pdf | 1.21 MB | Adobe PDF | View/Open |
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