Browsing by Author "Baltacioglu, Tuncdan"

Now showing 1 - 5 of 5

Achieving Sustainable Learning Through Erp Based Supply Chain in Vitro Laboratory
(Elsevier Science Bv, 2011) Gocer, Aysu; Saatcioglu, Omur Yasar; Demir, Muhittin H.; Tuna, Okan; Baltacioglu, Tuncdan; Adali, Erman
In order to enable sustainable learning, practical motivation behind every theory in consideration needs to be experienced extensively. The purpose of this study is to enhance sustainable learning on logistics and supply chain management through an in vitro laboratory environment in which real life supply chain structure is simulated over actual physical flows, and also through enterprise resource planning (ERP) systems, and then to measure the level of sustainability achieved. Research is conducted by including a group of students to a hands-on implementation through both physical and computerized applications in this representative business environment. To support the findings, surveys and focus groups are conducted. (C) 2011 Published by Elsevier Ltd.
Citation - WoS: 57
Citation - Scopus: 64
An Attribution Approach To Consumer Evaluations in Logistics Customer Service Failure Situations
(Wiley, 2012) Oflaç, Bengü; Sullivan, Ursula Y.; Baltacioglu, Tuncdan
The primary goal of this study is to investigate the roles of expectations and purchase criticality on consumers' brand perceptions and attribution behaviors in service delivery failures. The provision of logistics services is often a crucial point in supply chain management that can influence brand perceptions of customers. Indeed, the level and the quality of customer service provided may determine whether the organization will retain existing customers or even attract new ones. As a consequence, a failure in logistics customer service and its effect on overall perceptions of a brand should not be underestimated. Furthermore, the involvement of a third-party logistics (3PL) company in this failure situation can create considerable shifts in the responses of consumers, especially in the attribution behavior for cause of failure. By applying scenario-based experiments, this study demonstrates the dynamics by which customer expectations, purchase criticality and 3PL companies affect consumer brand perceptions and attributions. The results suggest the presence of two expectation-based buffering effects in delivery failures. The first buffering effect is revealed in overall brand evaluation and repurchase intention, while the second buffering effect is observed in consumer brand attribution. The findings indicate that higher expectations may protect the brand and cause more attribution to the third-party service provider. Additionally, it is shown that criticality of the purchase has crucial impacts on brand evaluations and attributions.
Brand Elevation in Supply Chains
(Bilgesel Yayincilik San & Tic Ltd, 2010) Yurt, Oznur; Demirbağ Kaplan, Melike; Yumurtacı Hüseyinoğlu, Işık Özge; Baltacioglu, Tuncdan
In the last decades supply chain management has been explored from different perspectives fueling a myriad of research in the field Although the literature on supply chain management (SCM) is vast, major gaps requiring scientific exploration still exist. Among these, interaction of branding and supply chain concepts clearly stands out. The aim of this paper is to investigate the power of brand in supply chains by taking literature devoted to supply chain management into consideration, relationship marketing and brand management. This paper explores the power of brand in terms of SCM and it defines the concept of brand elevation in supply chain. The objectives of this study are thus twofold: identifying brand elevation in supply chain concept and proposing a conceptual model associated to the power of brand in supply chains.
Citation - WoS: 82
Citation - Scopus: 133
Green Supply Chains: Efforts and Potential Applications for the Turkish Market
(Elsevier, 2012) Andic, Esen; Yurt, Oznur; Baltacioglu, Tuncdan
This study aims to explore the suitability and significance of waste management as the first step to creating green supply chains in general, and as an extension of this exploration we address the following research questions: (1) What should be the starting point both for individual companies and supply chains for becoming green? Can it be waste management? (2) What is the level of environmental consciousness of firms and how is it possible to assess the potential level of participation if a waste management system was to be implemented in their supply chains? (3) Which sector would be the most appropriate for implementing a green policy in terms of attracting the attention of other sectors and customers simultaneously? (4) What are the dynamics of interdependency and interaction within the upstream and downstream partners in the chain in terms of green consciousness? In discussing green issues, the importance of the mentioned attracting attention underlies the importance of consciousness. Addressing this issue requires a general understanding of the current situation in the Turkish market in the first place, and then to extending this understanding to be able to evaluate more effectively the potential of waste management to help companies and consumers gain consciousness at the same time. Based on the literature and personal experience, it was decided to select the electrical and electronic equipment (EEE) sector for research. The focus group method was selected to collect opinions of managers from the EEE sector in Izmir. The focus group study was implemented in two sessions. Results showed that the waste management implementation could provide a good starting point for introducing green supply chains, and that the EEE sector could serve as a model for other sectors and consumers, as this sector's products directly affect electricity consumption. Also, we propose a conceptual model regarding dynamics of interdependency and interaction within the upstream and downstream partners in the chain in terms of green consciousness. The key contribution of this study is an analysis of the dynamics between upstream and downstream members in the supply chain, in terms of adopting a more environmentally aware attitude. The analysis of these dynamics is visualized with a proposed conceptual model. (C) 2011 Elsevier B.V. All rights reserved.
Citation - WoS: 212
A New Framework for Service Supply Chains
(Routledge Journals, Taylor & Francis Ltd, 2007) Baltacioglu, Tuncdan; Ada, Erhan; Demirbağ Kaplan, Melike; Yurt, Oznur; Kaplan, Y. Cem
Despite the extensive amount of academic work devoted to supply chain management, today the structure of service supply chains still remains unexplored. The aim of this paper is to verify and explain this gap with regard to the unique nature of the services industry and the applicability of existing supply chain management literature to service businesses. This paper develops a new model for service supply chains and applies it to the healthcare industry. The results of this study are relevant both to practitioners in the services industry and to researchers conducting further studies in the field.