Browsing by Author "Cerit G."

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    Citation - Scopus: 1
    Dimensions of Brand Knowledge: Turkish University Students' Consumption of International Brands
    (2009) Alimen N.; Cerit G.
    Brand has been considered as one of the most important assets of a company and studied by many scholars. Brand knowledge, which comprises brand awareness and brand image, is the consumer side of brand. The objective of this study is to reveal the brand knowledge of nine fashion brands which are largely consumed in Turkey. An exploratory study is performed among university students of different departments and the results are compared with respect to the departments, gender of the students and the usage frequencies of these brands. In conclusion it can be suggested that students belonging to the departments that are more related with fashion and female consumers have deeper brand knowledge.
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    Citation - Scopus: 24
    Intercultural Communication Competence: a Study About the Intercultural Sensitivity of University Students Based on Their Education and International Experiences [2009]
    (2009) Penbek S.; Yurdakul D.; Cerit G.
    Today nations are not only transferring goods and services but also people, knowledge, technology, business and even cultures among each other. These triggers of globalization add new concepts to the literature of various disciplines one of which is intercultural communication competence (ICC). Universities develop international programs to support these outcomes and it is required to evaluate the success of these efforts. This study aims to analyze the intercultural sensitivity levels of university students and the contribution of education and intercultural experience on the formation of ICC. Students from two different universities and disciplines have constructed the sample of the study and a survey was conducted to identify the effects of demographics, education, personal traits and intercultural experience comparatively on the level of intercultural sensitivity. The study has revealed that students' respect for different cultures improve with the level of engagement in international interactions.