Browsing by Author "Huseyinoglu, Isik Ozge Yumurtaci"

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Citation - WoS: 5
Citation - Scopus: 5
Drivers of Geographical Indication Food Supply Chain Performance: a B2b Network Perspective
(Emerald Group Publishing Ltd, 2024) Polater, Abdussamet; Yumurtacı Hüseyinoğlu, Işık Özge; Kingshott, Russel P. J.; Schepis, Daniel; Huseyinoglu, Isik Ozge Yumurtaci
PurposeThis study aims to examine the role relational dynamics, grounded in the theories of social exchange and social capital, play within the context of geographic indication (GI) food supply chain network (FSCN) performance.Design/methodology/approachA total of 30 qualitative interviews were undertaken with key informant stakeholders across a variety of organizations within Turkish GI FSCNs. An open, axial and selective grounded theory coding process was used for the analysis, teasing out critical themes that underpinned the conceptual framework.FindingsThe findings identify the formal and informal mechanisms which govern GI FSCNs. These two forms of governance mechanisms influence network performance, which was found to comprise logistics, production, business and socio-economic performance dimensions. Transparency, GI traceability, trust and psychological contract violations were found to mediate the link between governance and network performance outcomes.Originality/valueTo the best of the authors' knowledge, this study is the first to explore GI FSCNs from the perspective of relationship marketing and through the lens of social exchange and social capital theory. Accordingly, both academics and practitioners can benefit from the study, as it unveils relevant relational factors underpinning such networks.
Citation - WoS: 7
Citation - Scopus: 8
Exploring Home Delivery Service Attributes: Sustainability Versus Delivery Expectations During the Covid-19 Pandemic
(Elsevier Ltd, 2024) Kotzab, H.; Yumurtacı Hüseyinoğlu, Işık Özge; Şen, I.; Mena, C.; Huseyinoglu, Isik Ozge Yumurtaci
Many consumers expect e-commerce home delivery to be sustainable and fast. To better understand the dilemma behind these requirements, we analyzed e-commerce players' practices and assessed consumers' preferences for home delivery using a mixed-methods approach. We used exploratory structured interviews with logistics and e-commerce companies to reveal their home delivery options, and a discrete choice experiment (DCE) with 400 consumers to identify their home delivery preferences. Our study provides new insights into consumer expectations and preferences regarding home delivery solutions offered by e-commerce companies. Our findings provide empirical evidence of consumer expectations regarding individualization, innovation, and sustainable service alternatives for home delivery. Our results indicate that delivery speed is the most desired home delivery attribute, followed by delivery options, reusable packaging, and delivery by electric delivery vehicles. © 2024 Elsevier Ltd
Citation - WoS: 2
Citation - Scopus: 3
The Role of Value Co-Creation on Retailer Loyalty and Omni-Channel Shopping Frequency
(Emerald group publishing ltd, 2024) Kesenduran, Nur; Yumurtacı Hüseyinoğlu, Işık Özge; Erboz, Gizem; Huseyinoglu, Isik Ozge Yumurtaci
PurposeDrawing upon the social network theory (SNT), the aim of this study is to examine the impact of value co-creation (VCC) on retailer loyalty (RL) and omni-channel shopping frequency (OCF) from the consumer perspective.Design/methodology/approachGrounded on SNT, the research focuses on VCC in omni-channel retailing. A paper-based questionnaire was used to examine the role of VCC on OCF and RL, and hypotheses were tested using structural equation modeling (SEM).FindingsThe findings supported the impact of VCC on RL, and in turn, the impact of RL on OCF. However, the results of the analysis reveal that RL has no mediator role between VCC and OCF.Practical implicationsThe study shows the increasing role of VCC on RL, and the important role of RL on OCF. The findings reveal that RL has a significant role for VCC and OCF separately but does not have a mediator role between VCC and OCF. Moreover, the study extends the knowledge on VCC in omni-channel retailing.Originality/valueThe new research model, which was hypothesized from SNT, was validated. In the omni-channel retailing context, the study revealed the consumer perspective on VCC, and also the linkages between VCC, RL and OCF.