Browsing by Author "Kara, T."

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Brand Privacy Policy and Brand Trust Reference in Online Business Communication
(IGI Global, 2023) Tugrul, T.O.; Kara, T.
This study aims to contribute to the existing literature by examining strategic communications of online privacy policies of e-commerce brands. Specifically, the key topics and the sentiments of privacy assurances, the aspects of brand trust referred, and the privacy policy-brand trust reference relationship were explored. A total of 62 privacy policy statements on the websites of the 100 leading companies in the e-commerce industry worldwide were analyzed using quantitative content, sentiment, and Spearman's correlation analyses. Results indicate that most of the leading companies in the global e-commerce sector share information about various privacy practices positively. Although the most valuable e-commerce international brands tend to have a higher level of the online brand privacy policy, they are less likely to refer to brand trust. However, online brand privacy policy and online brand trust reference levels are not found to be significantly associated. Copyright © 2023, IGI Global.
Citation - Scopus: 3
The Effects of Relationship Quality and Duration on Negative Word-Of After a Low-Contact Service Failure
(University of Nevada Las Vegas, 2024) Kara, T.; Tuğrul, Tuğba
This article examines the effects of relationship quality (RQ) and relationship duration (RD) on negative word-of-mouth (WoM) after a low-contact service failure. Partial least square structural equation modeling was used to analyze the data collected through a scenario-based online survey (n=153). First, unlike the inconsistent findings in high-contact service research, the results showed that RQ led to decreased negative WoM in low-context service failures, namely telecommunication. Second, this research contributes to the literature by revealing the negative effect of RD on customers’ tendency to spread negative WoM. In addition, RD did not moderate the relationship between RQ and negative WoM. © 2024 University of Nevada Las Vegas. All rights reserved.
Citation - Scopus: 1
Sedentary Behaviour and Related Factors in People With Multiple Sclerosis
(Elsevier B.V., 2024) Ertekin, Ö.; Kara, T.; Abasıyanık, Z.; Kahraman, T.; Özakbaş, Serkan
Background: Sedentary behaviour is a major problem in persons with multiple sclerosis (pwMS). However, little is known about the related factors of sedentary behaviour in MS. Our study aimed to examine the association between sedentary behaviour and physical activity level, fear of falling, and fatigue. Method: Demographic and clinical data have been recorded. Sedentary behaviour was assessed with the Marshall Sitting Questionnaire, physical activity level was evaluated with the Godin Leisure Time Exercise Questionnaire, fear of falling was evaluated with the Fall Efficacy Scale International, and fatigue was evaluated with the modified fatigue impact scale (MFIS). The Timed 25-Foot Walk, 6-Minute Walk Test, Timed Up and Go Test, and 12-Item Multiple Sclerosis Walking Scale were also used to assess walking and perceived walking disability. Results: We recruited 71 pwMS [49 were female (69 %), mean age:38.08 years, median EDSS:1.5]. The mean daily sitting time was 593.54 min (∼10 h). No significant correlation was found between sitting times and demographics, leisure time physical activity, fear of falling, walking, perceived walking disability, and neurological disability level (p > 0.05). Logistic regression analysis indicated that being male increased the risk of sedentary behaviour by 3.08 times, being employed increased the risk of sitting by 4.65 times, and each point increase in MFIS scores resulted in a 1.03-fold elevation in the odds of prolonged sitting. Conclusion: The fact that pwMS, even with a mild disability spend almost 10 h sitting highlights the significance of sedentary behaviour in this population. Developing strategies to address modifiable factors, such as fatigue, may be effective in reducing sedentary behaviour. © 2023 Elsevier B.V.