Browsing by Author "Kotzab, Herbert"
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Article Citation - WoS: 5Citation - Scopus: 8Assessing Consumer Logistics Functions in Grocery Shopping: Evidence From an Emerging Market(Routledge Journals, Taylor & Francis Ltd, 2020) Hüseyinoğlu, Işık Özge Yumurtacı; Kotzab, Herbert; Kostepen, Kubra Goksu; Halaszovich, Tilo; Yumurtacı Hüseyinoğlu, Işık ÖzgeConsumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast to Bahn et al. only six CL functions: information search, transportation management and materials handling, storage management & inventory needs assessment, contingent inventory operations & product acquisition, intra-household communication, and interdependent transportation operations. These six CL functions are more applicable for an emerging market, such as Turkey. These findings are consistent across the different socio-demographic characteristics in our sample.Master Thesis The Elements of Omni-Channel Retailing: an Analysis of Fashion Retailers From Turkey(İzmir Ekonomi Üniversitesi, 2017) Aycan, Gizem Sayat; Hüseyinoğlu, Işık Özge Yumurtacı; Kotzab, HerbertGünümüzde bütüncül kanal perakendeciliği, akıllı telefonların, tabletlerin kullanımının yaygınlaşması ve müşteri beklentilerinin artmasıyla çok önemli bir strateji haline gelmiştir. Bütüncül kanal perakendeciliğinde tek, esnek ve kesintisiz bir kanal üretmek için farklı kanalları entegre etmektedir. Türkiye'de moda sektöründeki perakendeciler, müşterileri için kesintisiz bir alışveriş deneyimi sunmak amacıyla bütüncül kanal stratejisine yatırım yapmaya başlamıştır. Bu çalışmada, Türkiye'de moda sektöründeki önde gelen perakendeciler ile yarı yapılandırılmış röportajlar yapılarak, moda sektöründe bütüncül kanal perakendeciliğin temel unsurları ve alt unsurları tespit edilmiş ve gruplandırılmıştır. Analitik hiyerarşi prosesi (AHP) yöntemi kullanılarak Türkiye'de moda sektöründe bütüncül kanal perakendeciliğin temel unsurlarının ve alt unsurlarının önem değerlerini analiz etmektedir. Bu araştırma, bütüncül kanal stratejisini uygulamak isteyen moda sektöründeki perakendecilere yol göstermek amacıyla yapılmıştır.Article Citation - WoS: 1Citation - Scopus: 1Foundations and Areas of Covid-19 Pandemic Logistics and Supply Chain Management Research: the Early and Mid-Pandemic View(Springer Heidelberg, 2024) Kotzab, Herbert; Huseyinoglu, Isik Ozge Yumurtaci; Fischer, Julia; Yumurtacı Hüseyinoğlu, Işık ÖzgeThis paper provides a first comprehensive overview of the intellectual foundation of COVID-19-related supply chain management research during the early and mid-pandemic phases. It highlights how supply chain research responded to the initial outbreak and the subsequent efforts to manage the impact of COVID-19. The study integrates bibliometric and text data mining methods to identify key research clusters and themes, including optimized logistics model design, flexible operations, and risk and crisis management. Our findings strongly focus on supply chain resilience, with research addressing industries such as agriculture or healthcare.Article Citation - WoS: 93Citation - Scopus: 115Omni-Channel Retailing Research - State of the Art and Intellectual Foundation(Emerald Group Publishing Ltd, 2018) Galipoglu, Erdem; Kotzab, Herbert; Teller, Christoph; Hüseyinoğlu, Işık Özge Yumurtacı; Poppelbuss, JensPurpose The purpose of this paper is twofold: to identify, evaluate and structure the research that focusses on omni-channel retailing from the perspective of logistics and supply chain management; and to reveal the intellectual foundation of omni-channel retailing research. Design/methodology/approach The paper applies a multi-method approach by conducting a content-analysis-based literature review of 70 academic papers. Based on the reference lists of these papers, the authors performed a citation and co-citation analysis based on the 34 most frequently cited papers. This analysis included multidimensional scaling, a cluster analysis and factor analysis. Findings The study reveals the limited consideration of logistics and supply chain management literature in the foundation of the omni-channel retailing research. Further, the authors see a dominance of empirical research as compared to conceptual and analytical research. Overall, there is a focus on the Western retail context in this research field. The intellectual foundation is embedded in the marketing discipline and can be characterised as lacking a robust theoretical foundation. Originality/value The contribution of this research is identifying, evaluating and structuring the literature of omni-channel research and providing an overview of the state of the art of this research area considering its interdisciplinary nature. This paper thus supports researchers looking to holistically comprehend, prioritise and use the underpinning literature central to the phenomena of omni-channel retailing. For practitioners and academics alike, the findings can trigger and support future research and an evolving understanding of omni-channel retailing.Article Citation - WoS: 16Citation - Scopus: 20Omni-Channel Retailing Resources and Capabilities of Sme Specialty Retailers - Insights From Germany and Turkey(Emerald Group Publishing Ltd, 2022) Mrutzek-Hartmann, Bastian; Kotzab, Herbert; Hüseyinoğlu, Işık Özge Yumurtacı; Kuehling, Sascha; Yumurtacı Hüseyinoğlu, Işık Özge; Kühling, SaschaPurpose The retail sector in a lot of countries consists of many small and medium sized specialty retailers who face a high degree of dynamics and competition. Consequently, these companies also have to constantly evolve and develop resilient strategies that promise their future success. Hence, the purpose of this paper is to analyse the resource and capability bundle for operating as and transforming to a small and medium-sized enterprise (SME) omni-channel specialty retailer. Therefore, the authors followed the notions of the Resource-Based-View (RBV) and of the Dynamic-Capabilities-View (DCV). Design/methodology/approach To answer the authors' formulated research questions, they applied an exploratory research method by conducting 12 semi-structured and guideline-based expert interviews from two countries. Findings The findings reveal a specific bundle of transformation resources and capabilities and important drivers for the implementation of an omni-channel strategy. Thereby, the human resources factor and the market as well as customer understanding play a decisive role. In addition, the authors have identified country-specific differences in the technological, logistical, product-specific and financial areas. Practical implications The results reflect the importance of qualified and well-trained staff for SME retailers to implement omni-channel strategies in alignment with a high level of service quality. Especially in the Covid 19 era, flexible structures and quick adaptability are essential to remain competitive. Nevertheless, everything should always be in line with the company's own philosophy. Originality/value The paper provides new insights into important resources and capabilities retailers need to focus on when implementing an omni-channel strategy. The paper concentrates in particular on the groups of SMEs and niche markets as well as examines country-specific differences in a developed and a developing country.Article Citation - WoS: 37Citation - Scopus: 53Social, Local and Mobile Commerce Practices in Omni-Channel Retailing Insights From Germany and Turkey(Emerald Group Publishing Ltd, 2017) Hüseyinoğlu, Işık Özge Yumurtacı; Galipoglu, Erdem; Kotzab, HerbertPurpose - The purpose of this paper is to evaluate how retailing companies use social media, local and mobile commerce in their omni-channel management strategy. This approach, also known as SO-LO-MO, encompasses customer touchpoints that offer numerous available channels to consumers. The paper provides insights from 16 retailers in two countries, thus showing geographical differences in the SO-LO-MO as well as differences depending on product segments. Design/methodology/approach - In order to analyse how retailing companies implement SO-LO-MO, a conceptual framework including 48 SO-LO-MO activities was derived from literature. The empirical validation was built upon qualitative and quantitative data collection by retrieving information from the websites, social media channels and mobile applications (apps). Analyses included triangulated content analysis as well as non-parametric statistical tests. Findings - The research findings enable a comparison of the SO-LO-MO concept between retailers operating in the two countries. The authors were able to reveal similarities and differences in the SO-LO-MO-based omni-channel management strategies. The identified SO-LO-MO practices vary according to different product segments. The authors identified slightly more SO-LO-MO implementation and integration within the German sample. Differences in local commerce between the two samples appear to be statistically significant. Although the differences in mobile and social commerce are not of statistical significance, there are variations in practical usage. Research limitations/implications - The research focusses on a small sample of retailers from different product segments in two markets. Practical implications - The findings present the current state of the SO-LO-MO concept from the omnichannel perspective in Germany and Turkey. Originality/value - In view of a limited theoretical understanding and empirical grounding on the SO-LO-MO concept, the findings provide empirical evidence by assessing innovative omni-channel management practices of leading retailers in various industry segments. Furthermore, the paper proposes a frame of reference for measuring the level of SO-LO-MO implementation from an omni-channel perspective.Article Citation - WoS: 25Citation - Scopus: 27Supply Chain Relationship Quality and Its Impact on Firm Performance(Taylor & Francis Ltd, 2020) Hüseyinoğlu, Işık Özge Yumurtacı; Kotzab, Herbert; Teller, Christoph; Yumurtacı Hüseyinoğlu, Işık ÖzgeThis paper examines the impact of supply chain relationship quality (SCRQ) on firm performance (FP) through the mediators of supply chain management processes (SCMP) and supply chain performance (SCP). In the literature, these linkages have been examined separately; in contrast, this study takes a holistic perspective on the antecedents of FP. The model was tested using survey data from manufacturing companies. Variance-based structural equation modelling revealed that both SCMP and SCP lead to FP, unlike SCRQ. On the other hand, SCRQ affects SCMP. Drawing on the resource-based view, consistency in SCRQ can lead to not only efficient and effective supply chain management but also improvements in FP and SCP. This research has practical implications, providing supply chain decision makers with insights on enhancing FP. Supply chain decision makers will be able to benefit from the findings of our study by improving supply chain relationships with supply chain members and ensuring FP. This research also highlights how effective management of SCRQ, SCMP and SCP can provide better FP and a competitive advantage.Conference Object Citation - WoS: 1Citation - Scopus: 1Synthesising Covid-19 Related Research From a Logistics and Supply Chain Perspective(Springer International Publishing Ag, 2022) Hüseyinoğlu, Işık Özge Yumurtacı; Baeumler, Ilja; Kotzab, Herbert; Bäumler, IljaThe COVID-19 pandemic research has emerged as a rapidly increasing field both from a practitioner's and an academician's perspective. In this paper, we present a synthesis of logistics and supply-chain related COVID-19 pandemic research and classify its results through a systematic literature review (SLR). To achieve this, the content of 87 papers was qualitatively assessed and classified according to their research themes and methodological approaches. The SLR findings pertain the changing mechanisms in logistics and supply chain management. The transformational change indicates insights for strategies, services, structures, and social issues. Accordingly, research avenues in logistics and supply chain management field are provided. Finally, propositions referring to research avenues and synthesis of the findings are suggested.
