Browsing by Author "Kuleli, Seda"

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Analysis of Factors Which Affect the Color Preferences of Consumers in Clothing Sector: Turkish Case
(Ege Universitesi, 2014) Atilgan, Turan; Kanat, Seher; Kuleli, Seda
The meeting rate of consumer desires and expectations is one of the most significant competition factors in clothing sector which is an unstable and dynamic sector. Therefore, the enterprises must give the necessary importance to consumers' desires and expectations. The consumers are affected by many factors such as quality, price and design while making a selection between different clothing brands. Design factor comes into prominence in recent years and color is one of the most significant factors of design. As it is already known, colors affect the buying behavior of consumers. This study aims to analyze the factors which affect the color preferences of consumers in clothing sector. In accordance with the aim of the research, a questionnaire form consisting of 20 questions is prepared. This survey is conducted within March 2014 at the hinterland of Izmir province residents by using face to face interview method. After the conduction of the survey, collected data are evaluated with SPSS 16.0 program. According to the results of our research, Turkish consumers give great importance to the colors and color harmony of garments which they have bought. Black, blue and navy blue are the most preferred garment colors whereas orange, pink and yellow are the least preferred ones. In addition to these, relationships between the demographic properties of consumers and color preferences are analyzed and sectoral suggestions are made.
Simple and Civilized Discourse on Clothes and Modernity in the Early Turkish Republic
(İzmir Ekonomi Üniversitesi, 2009) Kuleli, Seda; Eck, Xander Van
Bu çalışma, Şapka Devrimi ışığında Türkiye'deki kıyafette modernleşme söylemlerini incelemektedir. Modenleşmenin kıyafetlerle temsiliyeti Osmanlı'nın son dönemlerinde başlayan Turk Modernleşmesiyle bir devlet meselesi haline gelir. Modern görünüme dönüşüm cumhuriyetin kurulmasından sonra tamamlanmıştır. Türk ulusunun yeni imajının oluşturulmasında Şapka Devrimi ve takibeden bir dizi kanun ve düzenlemelerin önemli rolü olmuştur. Kıyafetlerle ulusal kimlik oluşturma konusunda Türkiye bir ilk olmasa da bu dönüşümü yasal düzenlemeler ve devlet propagandası yolu ile gerçekleştirmesi açısından özel bir yeri vardır.