Browsing by Author "Lee, Eun-Mi"

Now showing 1 - 3 of 3

Citation - WoS: 6
Citation - Scopus: 5
The Effect of Consumers' Innovation Perception on Internet Usage Behaviors
(Emerald Group Publishing Ltd, 2016) Lee, Eun-Mi; Temel, Serdal; Uzkurt, Cevahir
Purpose - Internet shopping is becoming more prevalent and popular in Turkey, one of the fastest growing e-commerce markets in Eastern Europe. The growth of internet usage has focused academic attention on the factors that drive the adoption of internet shopping. The purpose of this study is to investigate how opinion leadership and open processing innovativeness influence internet shopping behavior through the mediating variable of domain-specific innovativeness. Design/methodology/approach - The data for this study were collected via face-to-face contact with consumers in Eskisehir. A total of 275 usable responses were obtained. Findings - The results reveal that opinion leadership induces positive internet shopping behavior through domain-specific innovativeness, whereas open processing innovativeness has no significant impact. Originality/value - The study makes an important contribution by offering theoretical and managerial implications for internet marketers.
Citation - WoS: 15
Citation - Scopus: 16
The Important Role of Corporate Social Responsibility Capabilities in Improving Sustainable Competitive Advantage
(Emerald Group Publishing Ltd, 2016) Lee, Eun-Mi; Lee, Hyun Jung; Pae, Jae-Hyeon; Park, Seong-Yeon
Purpose - This study examines the effect of corporate social responsibility (CSR) capabilities on corporate association and, consequently, customer orientation and price premium, which are key to competitive advantage. Design/methodology/approach - This study adapts survey instrument targeting employees of a Korean firm. A total of 168 usable questionnaires were collected from seven Korean firms that were conducting CSR and public relations (PR) activities. Findings - CSR and PR capability induce positive CSR and corporate ability (CA) associations, which improve customer orientation and increase price premium. The results of our empirical study indicate that a company should consider both CSR and PR capabilities to enhance its employees' positive attitude to its CSR activities and CA association. Research limitations/implications - This study has undertaken a holistic examination of important role of CSR and PR capability and their outcomes, namely customer orientation and price premium. Originality/value - Understanding of CSR capabilities in terms of competitive advantage is imperative to the establishment of strategic CSR initiatives. This study attempts to answer whether corporate capabilities for social responsiveness improve a company's competitive advantage.
Citation - WoS: 21
Citation - Scopus: 24
Promoting Charitable Donation Campaigns on Social Media
(Routledge Journals, Taylor & Francis Ltd, 2018) Tugrul, Tugba Orten; Lee, Eun-Mi
It is salient to investigate how to increase persuasiveness of donation campaign messages communicated on social media. The purpose of this paper is to propose that a construal fit between different message frames (loss/gain framing and desirability/feasibility framing) and donation temporal proximity enhances the persuasiveness of charity donation messages. A convenience sample of 120 adults in Izmir voluntarily participated in this study and participants were randomly assigned to one of four experimental conditions. This research shows that gain-framed donation-promoting messages paired with desirability-framed messages are more effective on distant-future donation intentions, whereas loss-framed messages paired with feasibility-framed messages are more effective on near-future donation intentions. The findings of this paper are to figure out ways to enable marketers to develop effective Corporate Social Responsibility strategies for telecommunication service companies to encourage consumers' charitable donations in a social media context.