Browsing by Author "Mena, C."

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Citation - WoS: 7
Citation - Scopus: 8
Exploring Home Delivery Service Attributes: Sustainability Versus Delivery Expectations During the Covid-19 Pandemic
(Elsevier Ltd, 2024) Kotzab, H.; Yumurtacı Hüseyinoğlu, Işık Özge; Şen, I.; Mena, C.
Many consumers expect e-commerce home delivery to be sustainable and fast. To better understand the dilemma behind these requirements, we analyzed e-commerce players' practices and assessed consumers' preferences for home delivery using a mixed-methods approach. We used exploratory structured interviews with logistics and e-commerce companies to reveal their home delivery options, and a discrete choice experiment (DCE) with 400 consumers to identify their home delivery preferences. Our study provides new insights into consumer expectations and preferences regarding home delivery solutions offered by e-commerce companies. Our findings provide empirical evidence of consumer expectations regarding individualization, innovation, and sustainable service alternatives for home delivery. Our results indicate that delivery speed is the most desired home delivery attribute, followed by delivery options, reusable packaging, and delivery by electric delivery vehicles. © 2024 Elsevier Ltd
Citation - WoS: 9
Citation - Scopus: 7
Sales and Operations Planning for the Food Supply Chain: Case Study
(Woodhead Publ Ltd, 2010) Yurt, Öznur; Mena, C.; Stevens, G.
The aim of this chapter is to examine sales and operations planning (S&OP) in the food and drink industry. The chapter highlights the impact on performance of the planning process and specifically S&OP, for food and drink companies. First an overview of S&OP and its historical evolution is presented. Then aims, trends, best practices and implementation processes of S&OP, together with its challenges are examined. The section that follows provides a roadmap for implementing S&OP in the food and drinks industry and discusses the critical aspects that should be evaluated during implementation. Finally, different aspects of S&OP in the food industry are discussed, based on the distinctive characteristics of the sector. The case study of a global leading company in the beverage sector is used throughout the chapter to exemplify key points.