Browsing by Author "Ozturk, Betul"

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Analysis of Turkish Beer Consumer Preferences: Extrinsic Attributes of Beer Package Design
(Elsevier Sci Ltd, 2026) Ozturk, Betul; Oner, Onur Semen
This study explores the impact of beer package design elements on consumer preferences while performing the purchasing decision within the Turkish beer market, with a particular focus on the mass-market and craft beer segments. A structured survey was employed to collect quantitative data from 447 participants representing diverse demographic profiles of Turkish beer consumers. The survey assessed the impact of demographic factors, beer consumption habits, and package design extrinsic attributes. Key elements such as color schemes, typography, imagery, and bottle shapes were analyzed. The analysis of the data encompassed the calculation of descriptive statistics, frequency analysis, and exploratory factor analysis. The findings indicated a pronounced predilection for conventional designs, encompassing gold and silver color palettes and traditional typographies. This inclination is indicative of the heritage embodied by prominent and widely accepted beer brands. In contrast, a number of consumers exhibited a discernible predilection for innovative and artisanal designs that accentuated visual differentiation. Moreover, the study revealed that bottle size and shape significantly influenced purchasing decisions. This research makes a significant contribution to the extant literature on beer package design and consumer preferences by offering actionable insights specific to the Turkish beer market. The study underscores the significance of packaging as a strategic instrument for distinguishing and positioning oneself in the market.
A Systematic Literature Review on Sustainable Restaurants: The Case of Turkey
(Int Journal Contemporary Economics & Administrative Sciences, 2024) Ozturk, Betul
The negative environmental impact of restaurants has received a lot of attention from academics in the last decade. After the entry of the Michelin Guide in Turkey, which is a developing country, sustainability as a concept in the restaurant sector started to implement activities related to becoming a sustainable restaurant in the last two years. The current literature review aims to synthesise research that addresses sustainability issues in the Turkish restaurants. The systematic literature review method was used to identify and totally 32 research articles were evaluated. The research profile which identifies the timeline of publications, journals, cities studied, methods used, and stakeholders discussed in these studies. The results showed that the research generally addressed green restaurants rather than sustainable restaurants and was conducted from 2015 onwards. The qualitative content analysis of the identified studies resulted in different subtitles: sustainability indicators, stakeholders and their roles, practices in green restaurants. For each subtitle, research gaps were summarised, and potential future research questions were suggested. Based on the results of the review, a research framework for understanding the ecosystem of the restaurant sector in Turkey was developed.