Browsing by Author "Sahin, Ece"

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Analyzing the Gap Between Physical and Digital Fashion
(Hometrica Consulting, 2022) Vuruskan, Arzu; Sahin, Ece
After the launch of the metaverse, digital fashion has been given more attention by fashion brands. In addition, the gaming and fashion industries' paths became intertwined through fashion items. However, in-game cosmeticsi and real-life fashion garments are quite different in terms of material and style, i.e., there is a clear gap between digital and physical fashion. Due to its flexibility, digital fashion can easily be differentiated from physical fashion. This research aims to highlight the gap between digital and physical fashion in video games. For this purpose, a survey was conducted with 100 gamers. After collection from the participants, the data was reviewed, and accordingly, a sample game was chosen for this research. In order to narrow the gap between digital and physical fashion, a capsule collection was designed for the game called "League of Legends". Three pairs of outfits, one version for digital fashion and one for physical fashion, were prepared in 2D and 3D. The outfits were designed to suit the chosen characters. Such approaches can allow consideration of points of similarity for the pairs of designs, enabling adaptation to the digital world. As a result, the gap between digital and physical fashion can be narrowed and more realistic garments can be created for video games, which are able to satisfy and even inspire gamers.