Browsing by Author "Torgaloz, Alev Ozer"

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Case Study: Internationalization of Auto Train Brain
(IEEE, 2024-10-10) Göksu Beşkaya, Zeynep; Eroglu, Gunet; Gurkaynak, Nilgun; Özer Torgalöz, Alev; Torgaloz, Alev Ozer; Beskaya, Zeynep Goksu
This case study examines the internationalization strategy of Auto Train Brain, a startup in Turkiye that has developed an innovative mobile application to provide solutions for children with neurodiversity, including dyslexia, autism, ADHD, and intellectual disability. The application uses neurofeedback and multi-sensory learning techniques based on EEG signals. The case study delves into the company's journey to global expansion, with a focus on the challenges encountered in new markets such as the U.S., Japan, and the U.K. Additionally, the discussion section offers recommendations for successfully navigating challenges related to market growth strategies, product definition, and adaptation of the product to different cultural environments and regulations.
What Goes Around Comes Around: Sentiments of Couriers During Covid-19 Pandemic
(Emerald Group Publishing Ltd, 2023-05-09) Ozbilen, Pinar; Torgaloz, Alev Ozer; Unlu, Sevgin Batuk
This chapter aims to investigate sentiments of blue-collar workers, specifically couriers, during Covid-19 pandemic. Data are collected from the online review posting platform, where employees and previous employees of a Turkish delivery company posted their comments on the company as an employer. The results reveal that there are mainly four topics on which the reviewers discuss: work environment, compensation, salary and working hours, and lay-off procedures. The analyses indicate that the most discussed topic is compensation, while the most negative sentiments appear to be on lay-off procedures.