Browsing by Author "Tugrul, T.O."

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Brand Privacy Policy and Brand Trust Reference in Online Business Communication
(IGI Global, 2023) Tugrul, T.O.; Kara, T.
This study aims to contribute to the existing literature by examining strategic communications of online privacy policies of e-commerce brands. Specifically, the key topics and the sentiments of privacy assurances, the aspects of brand trust referred, and the privacy policy-brand trust reference relationship were explored. A total of 62 privacy policy statements on the websites of the 100 leading companies in the e-commerce industry worldwide were analyzed using quantitative content, sentiment, and Spearman's correlation analyses. Results indicate that most of the leading companies in the global e-commerce sector share information about various privacy practices positively. Although the most valuable e-commerce international brands tend to have a higher level of the online brand privacy policy, they are less likely to refer to brand trust. However, online brand privacy policy and online brand trust reference levels are not found to be significantly associated. Copyright © 2023, IGI Global.
Citation - WoS: 2
The Evalution of Sustainable Development Policies of Azerbaijan Since Independence: a Four-Capital Model Approach
(Alexandru Ioan Cuza University of Iasi, 2020) Tugrul, T.O.; Karımlı, K.
This study aims to explore sustainable development achievements and shortcomings of Azerbaijan since independence by examining sustainability impacts of policies according to the Four Capital Model. Secondary data was collected by reviewing many sources including scholarly articles, reports from international organizations, pieces of legislation, policy papers and government publications recording progress on development goals. In addition, primary data was collected by conducting in-depth interviews with two policymakers and two private sector representatives. Findings demonstrates that while Azerbaijan has fared relatively well in social aspects of sustainable development, economy and environment are areas where much progress remains to be achieved. Specifically, oil dependence of the economy needs to be diversified, domestic and foreign investment needs to be stimulated, and health care and social protection systems needs to be improved. Regarding sustainable energy, the study recommends Azerbaijan to utilize its available renewable energy sources and continue improving energy efficiency. © 2020 by the authors.