Browsing by Author Taqi, Muhammad
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | Construal Level Theory Approach to Mixed Emotions of Brand Hate and Brand Love | Tugrul, Tugba Orten ; Taqi, Muhammad |
| 2019 | MARKETING CONCEPT EVOLUTION: A BIBLIOMETRICS CO-OCCURRENCE ANALYSIS | Taqi, Muhammad; Gurkaynak, Nilgun ; Gencer, Mehmet |
| 2024 | The phenomenon of brand hate: a systematic literature review | Taqi, Muhammad; Bagozzi, Richard P.; Tugrul, Tugba ; Yaprak, Attila |