Browsing by Author Taqi, Muhammad
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | Construal Level Theory Approach To Mixed Emotions of Brand Hate and Brand Love | Tugrul, Tugba Orten ; Taqi, Muhammad |
| 2019 | Marketing Concept Evolution: a Bibliometrics Co-Occurrence Analysis | Taqi, Muhammad; Gurkaynak, Nilgun ; Gencer, Mehmet |
| 2024 | The Phenomenon of Brand Hate: a Systematic Literature Review | Taqi, Muhammad; Bagozzi, Richard P.; Tugrul, Tugba ; Yaprak, Attila |