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Profile

Picture
NilgunGurkaynak.jpg picture
Full Name
Gürkaynak, Nilgün
Variants
Gurkaynak, Nilgun
Gürkaynak, N.
 
Main Affiliation
03.02. Business Administration
 
Email
nilgun.gurkaynak@ieu.edu.tr
 
Link to YOK Profile
YÖK Profili
ORCID
0000-0002-8729-6881
Link to Google Profile
Google Scholar Profile
Scopus Author ID
58808754900
Researcher ID
HMV-2806-2023
 
Biography
Nilgün Gürkaynak 1967 yılında İzmir’de doğmuştur. İzmir Amerikan Kız Lisesi (1985), Boğaziçi Üniversitesi İşletme Bölümü (1989), Dalhousie Üniversitesi MBA program (1991), Yeditepe Üniversitesi İşletme Doktora Programı (2008) mezunudur. 2000-2009 yılları arasında Yeditepe Üniversitesi’nde, 2009 yılından itibaren de İzmir Ekonomi Üniversitesi’nde tam zamanlı öğretim üyesi olarak
çalışmakta; Mutfak Sanatları ve Yönetimi Bölümünü bünyesinde barındıran Uygulamalı Yönetim Bilimleri Yüksekokulu’nun müdürlüğünü yürütmektedir. Öncesinde, Diageo, Coca-Cola, GfK, Henkel-Turyağ ve İzmir Pamuk Mensucatı’nda pazarlama departmanlarında yönetici olarak görev almış ve bankacılık, perakendecilik, emlak, telekomünikasyon sektörlerinde farklı firmalara danışmanlık ve eğitim hizmetleri vermiştir.
İlgilendiği araştırma konuları arasında kent markalaşması, KOBİler iin pazarlama, sosyal media ve yerel markalar bulunmaktadır.
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Nilgün Gürkaynak was born in Izmir in 1967. She is a graduate of Izmir American Collegiate Institute (’85). She holds a BBA degree from Boğaziçi University (’89), and an MBA from Dalhousie University (’91) and a PhD in marketing from Yeditepe Unviversity.
She was a faculty member of marketing in Yeditepe University between 2000 and 2009; before that she worked for the Coca-Cola Company, GfK, Henkel-Turyağ and Izmir Pamuk Mensucatı. She also provided consultancy and training services for various firms from FMCG, banking, construction materials, real estate and communication sectors.She joined IUE in 2009 and since 2010 she is the Director of School of Applied Managerial Sciences.

Her research interests include place marketing, marketing for SMEs, social media and local brands.
Country
Turkey
Status
Current Staff
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Publications
  • Articles
  • Books & Book Chapters

Author

  • 3 Gurkaynak, Nilgun
  • 1 Ati̇k, Deniz
  • 1 Demirbağ Kaplan, Melike
  • 1 Gencer, Mehmet
  • 1 Gunerergin, Mert
  • 1 Taqi, Muhammad
  • 1 Uçel, Ela Burcu

Subject

  • 1 Activism
  • 1 Ads
  • 1 bibliometrics
  • 1 Brand avoidance
  • 1 co-occurrence analysis
  • 1 Commercials
  • 1 Consumer
  • 1 Consumer Response
  • 1 Consumption
  • 1 economic crisis
  • . next >

Date issued

  • 3 2010 - 2019

Type

  • 3 Article

Fulltext

  • 3 With Fulltext


Results 1-3 of 3 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
12011Brand Avoidance Behavior in Virtual CommunitiesDemirbağ Kaplan, Melike ; Ati̇k, Deniz ; Gurkaynak, Nilgun 
22011Is Laughter, as the Best Medicine, the Remedy for Crisis' Pain? Use of Humor in Marketing CommunicationsGurkaynak, Nilgun ; Uçel, Ela Burcu ; Gunerergin, Mert
32019Marketing Concept Evolution: a Bibliometrics Co-Occurrence AnalysisTaqi, Muhammad; Gurkaynak, Nilgun ; Gencer, Mehmet 

 

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