04.03. Public Relations and Advertising

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Results 1-20 of 48 (Search time: 0.048 seconds).

Issue DateTitleAuthor(s)
12015Advertising Adaptations Between Globalization and Locality: Case of SnickersKaptan, Yesim 
22018An Anthropomorphistic Approach To Measuring Civil Society Organization's Reputation: a Semantic Network AnalysisTurkel, Selin 
32021Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student ExperiencesTürkel, Selin ; Uzunoğlu, Ebru ; Ünsal, Pınar Umul 
42019B2B content marketing for professional services: In-person versus digital contactsWang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru 
52014Brand Communication Through Digital Influencers: Leveraging Blogger EngagementUzunoglu, Ebru ; Kip, Sema Misci 
62014Building Relationships Through Websites: a Content Analysis of Turkish Environmental Non-Profit Organizations' (npo) WebsitesUzunoglu, Ebru ; Kip, Sema Misci 
72021Changing Attitudes With an International Event: a Semantic Network Analysis of University Students' Attitudes Towards Refugee Children Through Dialogue WeekEvci, Serra 
82007Creating Value From the Customer Oriented Marketing Point of View: as a Model of Value Delivery SystemUzunoglu, Ebru 
92020Disenchantment With Market Society: Alternative Life ExperiencesAti̇k, Deniz ; Firat, A. Fuat; Ozgun, Aras ; Uzunoglu, Ebru 
102011E-işe Alım Sürecinde Kurumsal Web Sitelerinin Kullanımı ve Konu Üzerine Bir AraştırmaÖksüz, Burcu 
112022Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora BrandÖztürk, Burcu; Kip, Sema 
122017Engaging Consumers Through Corporate Social Responsibility Messages on Social Media: an Experimental StudyUzunoglu, Ebru ; Turkel, Selin ; Akyar, Burcu Yaman
132021Evaluation of Adolescents' Ethical Perceptions on Native Advertising in TurkeyKip, Sema Misci ; Aksoy, Zeynep 
142022Examining National Identity Building From a Network Analysis Perspective the Semantic Structure of Kemalist Journal UlkuAkan, Aysun ; Türkel, Selin ; Uzunoğlu, Ebru ; Erçifci, Aytunç 
152020Exploring Native Advertising in Turkey: Insights From Digital Immigrants and Digital NativesMisci Kip, Sema ; Umul Unsal, Pinar 
162018The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and The NetherlandsAksoy, Zeynep 
172018Identity Construction in Circassian Exile StoriesAksoy, Zeynep 
182024In the Context of the Digital Public Sphere the Great Hack: : a Big Data-Focused AnalysisTos, Onur; Ercifci, Aytunç 
192023Infodemic Management for Social and Behavior Change: Youth Mobilization for Combating Disinformation During Covid-19Akın, Altuğ ; Türkel, Selin ; Umul Ünsal, Pınar 
202012İşveren Markası Yönetimi Sürecinde İletişimin ÖnemiÖksüz, Burcu