Göksu Beşkaya, Zeynep

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Profile URL
https://hdl.handle.net/20.500.14365/6860
Name Variants
Goksu Beskaya, Zeynep
Beşkaya, Z.G.
Beşkaya, Zeynep Göksu
Job Title
Email Address
zeynep.beskaya@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
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ORCID ID
0000-0001-7977-687X
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Turkish CoHE Profile ID
BDEFAA6FD63D65B3
Google Scholar ID
JOyPD5sAAAAJ
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Zeynep Göksu Beşkaya.JPG (1001.07 KB)

Sustainable Development Goals

NO POVERTY1
NO POVERTY
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GOOD HEALTH AND WELL-BEING3
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QUALITY EDUCATION4
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CLEAN WATER AND SANITATION6
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AFFORDABLE AND CLEAN ENERGY7
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DECENT WORK AND ECONOMIC GROWTH8
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INDUSTRY, INNOVATION AND INFRASTRUCTURE9
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REDUCED INEQUALITIES10
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SUSTAINABLE CITIES AND COMMUNITIES11
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RESPONSIBLE CONSUMPTION AND PRODUCTION12
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LIFE BELOW WATER14
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LIFE ON LAND15
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PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
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PARTNERSHIPS FOR THE GOALS17
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JournalCount
2024 Medical Technologies Congress -- OCT 10-12, 2024 -- Bodrum, TURKIYE1
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    Case Study: Internationalization of Auto Train Brain
    (IEEE, 2024) Göksu Beşkaya, Zeynep; Eroglu, Gunet; Gurkaynak, Nilgun; Özer Torgalöz, Alev; Torgaloz, Alev Ozer; Beskaya, Zeynep Goksu
    This case study examines the internationalization strategy of Auto Train Brain, a startup in Turkiye that has developed an innovative mobile application to provide solutions for children with neurodiversity, including dyslexia, autism, ADHD, and intellectual disability. The application uses neurofeedback and multi-sensory learning techniques based on EEG signals. The case study delves into the company's journey to global expansion, with a focus on the challenges encountered in new markets such as the U.S., Japan, and the U.K. Additionally, the discussion section offers recommendations for successfully navigating challenges related to market growth strategies, product definition, and adaptation of the product to different cultural environments and regulations.