Göksu Beşkaya, Zeynep

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Profile URL
https://hdl.handle.net/20.500.14365/6860
Name Variants
Goksu Beskaya, Zeynep
Beşkaya, Z.G.
Beşkaya, Zeynep Göksu
Job Title
Email Address
zeynep.beskaya@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
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ORCID ID
0000-0001-7977-687X
Scopus Author ID
Turkish CoHE Profile ID
BDEFAA6FD63D65B3
Google Scholar ID
JOyPD5sAAAAJ
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Zeynep Göksu Beşkaya.JPG (1001.07 KB)

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2024 Medical Technologies Congress -- OCT 10-12, 2024 -- Bodrum, TURKIYE1
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    Case Study: Internationalization of Auto Train Brain
    (IEEE, 2024) Göksu Beşkaya, Zeynep; Eroglu, Gunet; Gurkaynak, Nilgun; Özer Torgalöz, Alev
    This case study examines the internationalization strategy of Auto Train Brain, a startup in Turkiye that has developed an innovative mobile application to provide solutions for children with neurodiversity, including dyslexia, autism, ADHD, and intellectual disability. The application uses neurofeedback and multi-sensory learning techniques based on EEG signals. The case study delves into the company's journey to global expansion, with a focus on the challenges encountered in new markets such as the U.S., Japan, and the U.K. Additionally, the discussion section offers recommendations for successfully navigating challenges related to market growth strategies, product definition, and adaptation of the product to different cultural environments and regulations.